Brandwave

How popular isTinyURL in search?

In August 2026, there were an estimated 767K branded searches for TinyURL worldwide which is down 8.1% over the last 11 months. TinyURL holds 36.8% estimated Share of Search among short link management platforms worldwide and is ranked 2nd of 5 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Bitly58%
  2. TinyURL36.8%
  3. Rebrandly4.5%
  4. Short.io0.71%
  5. BL.INK<0.01%
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Which short link management platforms compete with TinyURL?

TinyURL against short link management platforms worldwide, by month

Share of Search by month for Bitly, TinyURL, Rebrandly. The figures are in the table below the chart.

View monthly share of search table
MonthBitlyTinyURLRebrandlyShort.ioBL.INK
Oct 202558.9%35.8%4.9%0.43%<0.01%
Nov 202554.9%39.1%5.4%0.57%<0.01%
Dec 202553.7%40.3%5.5%0.58%<0.01%
Jan 202661%33.4%5.1%0.55%<0.01%
Feb 202661.9%32.6%5.1%0.44%<0.01%
Mar 202660.9%33.1%5.5%0.59%<0.01%
Apr 202664.8%30%4.7%0.5%<0.01%
May 202665%29.7%4.8%0.43%<0.01%
Jun 202664%31.5%3.9%0.62%<0.01%
Jul 202660.1%33.8%5.4%0.71%<0.01%
Aug 202658%36.8%4.5%0.71%<0.01%
Sep 2026—————

  1. 1.Bitly

    58%

    held 1st · 1.2M estimated branded searches · -4.2% vs prior month · -2.1 points

  2. 2.TinyURL

    36.8%

    held 2nd · 767K estimated branded searches · +7.9% vs prior month · +3 points

  3. 3.Rebrandly

    4.5%

    held 3rd · 93.2K estimated branded searches · -17.7% vs prior month · -0.9 points

  4. 4.Short.io

    0.71%

    held 4th · 14.8K estimated branded searches · +0.07% vs prior month · 0 points

  5. 5.BL.INK

    <0.01%

    held 5th · 70 estimated branded searches · -22.2% vs prior month · 0 points

Compare search popularity between TinyURL and its closest rivals

How has branded search demand for TinyURL changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for TinyURL worldwide fell from 835K to 767K.
  • Across the 11 months ending August 2026, TinyURL’s estimated Share of Search among short link management platforms worldwide increased from 35.8% to 36.8%.
  • Across the 11 months ending August 2026, TinyURL’s estimated Share of Search among short link management platforms worldwide peaked at 40.3% in December 2025 and was lowest at 29.7% in May 2026.

How did search popularity change for short link management platforms worldwide in August 2026?

  1. In August 2026, TinyURL gained estimated Share of Search among short link management platforms worldwide, from 33.8% to 36.8%.

  2. In August 2026, Bitly lost estimated Share of Search among short link management platforms worldwide, from 60.1% to 58%.

  3. In August 2026, Rebrandly lost estimated Share of Search among short link management platforms worldwide, from 5.4% to 4.5%.

  4. Estimated monthly branded searches for Short.io worldwide rose 49.5% over 11 measured months, from 9.9K to 14.8K in August 2026.

  5. Estimated monthly branded searches for BL.INK worldwide fell 50% over 11 measured months, from 140 to 70 in August 2026.

How is TinyURL measured?

Brandwave collects information about searches that people make online using TinyURL’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

12 branded search terms

  • link shortener tinyurl
  • shortener tinyurl
  • tiny url
  • tinyurl
  • tinyurl app
  • tinyurl com
  • tinyurl link shortener
  • tinyurl links
  • tinyurl online
  • tinyurl software
  • tinyurl url shortener
  • url shortener tinyurl

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How the Brand Demand Index is measured

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