Bitly vs Short.io:Which is more popular by branded search?
In August 2026, Bitly had more branded searches than Short.io among short link management platforms worldwide. Bitly was estimated to have 1.2M branded searches compared to Short.io’s 14.8K, and held a 58% Share of Search versus Short.io’s 0.71%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Bitly or Short.io?
Compare services and tools used to create, manage, and measure shortened links. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Bitly, Short.io. The figures are in the table below the chart.
View monthly share of search table
| Month | Bitly | TinyURL | Rebrandly | Short.io | BL.INK |
|---|---|---|---|---|---|
| Oct 2025 | 58.9% | 35.8% | 4.9% | 0.43% | <0.01% |
| Nov 2025 | 54.9% | 39.1% | 5.4% | 0.57% | <0.01% |
| Dec 2025 | 53.7% | 40.3% | 5.5% | 0.58% | <0.01% |
| Jan 2026 | 61% | 33.4% | 5.1% | 0.55% | <0.01% |
| Feb 2026 | 61.9% | 32.6% | 5.1% | 0.44% | <0.01% |
| Mar 2026 | 60.9% | 33.1% | 5.5% | 0.59% | <0.01% |
| Apr 2026 | 64.8% | 30% | 4.7% | 0.5% | <0.01% |
| May 2026 | 65% | 29.7% | 4.8% | 0.43% | <0.01% |
| Jun 2026 | 64% | 31.5% | 3.9% | 0.62% | <0.01% |
| Jul 2026 | 60.1% | 33.8% | 5.4% | 0.71% | <0.01% |
| Aug 2026 | 58% | 36.8% | 4.5% | 0.71% | <0.01% |
| Sep 2026 | — | — | — | — | — |
How has the Bitly and Short.io comparison changed over the last 12 months?
3 findings
- Bitly was ahead of Short.io in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Bitly’s estimated Share of Search among short link management platforms worldwide moved from 58.9% to 58%, and its estimated monthly branded searches moved from 1.4M to 1.2M.
- Across the 11 months ending August 2026, Short.io’s estimated Share of Search among short link management platforms worldwide moved from 0.43% to 0.71%, and its estimated monthly branded searches moved from 9.9K to 14.8K.
How did search popularity change for short link management platforms worldwide in August 2026?
2 changes
In August 2026, Bitly lost estimated Share of Search among short link management platforms worldwide, from 60.1% to 58%.
Estimated monthly branded searches for Short.io worldwide rose 49.5% over 11 measured months, from 9.9K to 14.8K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Bitly’s and Short.io’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.