BL.INK vs Short.io:Which is more popular by branded search?
In August 2026, Short.io had more branded searches than BL.INK among short link management platforms worldwide. Short.io was estimated to have 14.8K branded searches compared to BL.INK’s 70, and held a 0.71% Share of Search versus BL.INK’s <0.01%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
Follow BL.INK vs Short.io and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, BL.INK or Short.io?
Compare services and tools used to create, manage, and measure shortened links. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Short.io, BL.INK. The figures are in the table below the chart.
View monthly share of search table
| Month | Bitly | TinyURL | Rebrandly | Short.io | BL.INK |
|---|---|---|---|---|---|
| Oct 2025 | 58.9% | 35.8% | 4.9% | 0.43% | <0.01% |
| Nov 2025 | 54.9% | 39.1% | 5.4% | 0.57% | <0.01% |
| Dec 2025 | 53.7% | 40.3% | 5.5% | 0.58% | <0.01% |
| Jan 2026 | 61% | 33.4% | 5.1% | 0.55% | <0.01% |
| Feb 2026 | 61.9% | 32.6% | 5.1% | 0.44% | <0.01% |
| Mar 2026 | 60.9% | 33.1% | 5.5% | 0.59% | <0.01% |
| Apr 2026 | 64.8% | 30% | 4.7% | 0.5% | <0.01% |
| May 2026 | 65% | 29.7% | 4.8% | 0.43% | <0.01% |
| Jun 2026 | 64% | 31.5% | 3.9% | 0.62% | <0.01% |
| Jul 2026 | 60.1% | 33.8% | 5.4% | 0.71% | <0.01% |
| Aug 2026 | 58% | 36.8% | 4.5% | 0.71% | <0.01% |
| Sep 2026 | — | — | — | — | — |
How has the BL.INK and Short.io comparison changed over the last 12 months?
3 findings
- Short.io was ahead of BL.INK in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, BL.INK’s estimated Share of Search among short link management platforms worldwide held steady at <0.01%, and its estimated monthly branded searches moved from 140 to 70.
- Across the 11 months ending August 2026, Short.io’s estimated Share of Search among short link management platforms worldwide moved from 0.43% to 0.71%, and its estimated monthly branded searches moved from 9.9K to 14.8K.
How did search popularity change for short link management platforms worldwide in August 2026?
2 changes
How each brand is measured
Brandwave collects information about searches that people make online using BL.INK’s and Short.io’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.