BL.INK vs Dub:Which is searched more?
In September 2026, BL.INK had more branded searches than Dub among URL shortener platforms worldwide. BL.INK had about 673,000 branded searches, while Dub had 2,610. BL.INK made up 25.7% of all URL shortener platform searches we track, and Dub accounted for 0.1%. These are worldwide searches for English-language branded terms.
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Is BL.INK or Dub more popular in search?
Compare the services used to shorten links. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for BL.INK, Dub. The figures are in the table below the chart.
View monthly share of searches table
| Month | Bitly | TinyURL | BL.INK | Rebrandly | Cutt.ly | Short.io | tiny.cc | is.gd | T.LY | Dub |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 44.2% | 26.3% | 22.9% | 3.8% | 1.4% | 0.34% | 0.28% | 0.41% | 0.28% | 0.14% |
| Nov 2025 | 42.4% | 29.4% | 21.1% | 4.2% | 1.3% | 0.46% | 0.31% | 0.46% | 0.25% | 0.14% |
| Dec 2025 | 39.1% | 28.6% | 24.7% | 4.1% | 1.8% | 0.44% | 0.36% | 0.54% | 0.24% | 0.13% |
| Jan 2026 | 41.6% | 25.6% | 25.5% | 4.2% | 1.5% | 0.46% | 0.31% | 0.46% | 0.25% | 0.1% |
| Feb 2026 | 43.8% | 26.8% | 22.1% | 4.4% | 1.3% | 0.4% | 0.33% | 0.49% | 0.18% | 0.1% |
| Mar 2026 | 42% | 29.3% | 20.8% | 5.1% | 1.3% | 0.56% | 0.31% | 0.46% | 0.17% | 0.12% |
| Apr 2026 | 45.1% | 26.2% | 21.4% | 4.3% | 1.6% | 0.47% | 0.31% | 0.38% | 0.21% | 0.12% |
| May 2026 | 44.8% | 23.7% | 24.9% | 4.1% | 1.2% | 0.37% | 0.3% | 0.37% | 0.16% | 0.09% |
| Jun 2026 | 46.9% | 26.3% | 20.9% | 3.4% | 1.3% | 0.56% | 0.25% | 0.21% | 0.14% | 0.1% |
| Jul 2026 | 46.3% | 25.3% | 21.4% | 4.3% | 1.6% | 0.58% | 0.26% | 0.17% | 0.14% | 0.12% |
| Aug 2026 | 44.6% | 27.6% | 21.5% | 3.5% | 1.6% | 0.58% | 0.26% | 0.17% | 0.17% | 0.1% |
| Sep 2026 | 40% | 28% | 25.7% | 3.5% | 1.5% | 0.57% | 0.31% | 0.17% | 0.14% | 0.1% |
How has the BL.INK and Dub comparison changed over the last 12 months?
3 findings
- BL.INK was ahead of Dub in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, BL.INK’s share of searches among URL shortener platforms worldwide moved from 22.9% to 25.7%, and its estimated monthly branded searches held steady at 673K.
- Across the 12 months ending September 2026, Dub’s share of searches among URL shortener platforms worldwide moved from 0.14% to 0.1%, and its estimated monthly branded searches moved from 4K to 2.6K.
How did search popularity change for URL shortener platforms worldwide in September 2026?
2 changes
In September 2026, BL.INK gained share of searches among URL shortener platforms worldwide, from 21.5% to 25.7%.
Estimated monthly branded searches for Dub worldwide fell 34.6% over 12 measured months, from 4K to 2.6K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using BL.INK’s and Dub’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among URL shortener platforms
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