Brandwave

How popular isAtlas in search?

In September 2026, there were an estimated 2.7M branded searches for Atlas worldwide which is down 18.2% over the last 12 months. Atlas holds 31.9% estimated Share of Search among pasta Maker brands worldwide and is ranked 1st of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Atlas31.9%
  2. Smart21.3%
  3. KitchenAid14.9%
  4. Smeg13.5%
  5. Philips11.3%
  6. Kenwood4.6%
  7. Cuisinart2.5%
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Which pasta Maker brands compete with Atlas?

Atlas against pasta Maker brands worldwide, by month

Share of Search by month for Atlas, Smart, KitchenAid, Smeg, Philips, Kenwood, Cuisinart. The figures are in the table below the chart.

View monthly share of search table
MonthAtlasSmartKitchenAidSmegPhilipsKenwoodCuisinart
Oct 202533.4%18.2%18.2%11.8%10.3%5.5%2.6%
Nov 202524.4%16.3%26.4%12.3%10.8%6%3.9%
Dec 202517.6%17.6%29%13.2%12.7%5.6%4.3%
Jan 202624.4%20%19.8%15.2%11.3%5.2%4.2%
Feb 202627.1%22.1%17.6%13.5%11.2%5.6%2.8%
Mar 202630.6%20.5%16.9%12.5%10%6.3%3.2%
Apr 202631.9%21.3%17.1%11.3%10.4%5.6%2.5%
May 202632.6%21.8%15.4%11.5%10.3%5.4%2.9%
Jun 202629.7%24.2%15.4%11.2%11.5%5.2%2.8%
Jul 202625.4%20.9%17.1%13.8%13.9%5.5%3.4%
Aug 202632.2%21.5%14.3%12.1%12.3%4.6%3%
Sep 202631.9%21.3%14.9%13.5%11.3%4.6%2.5%

  1. 1.Atlas

    31.9%

    Held 1st. 2.7M estimated branded searches, 0% vs prior month. Share -0.2 points.

  2. 2.Smart

    21.3%

    Held 2nd. 1.8M estimated branded searches, 0% vs prior month. Share -0.2 points.

  3. 3.KitchenAid

    14.9%

    Held 3rd. 1.3M estimated branded searches, +4.5% vs prior month. Share +0.5 points.

  4. 4.Smeg

    13.5%

    Moved from 5th to 4th. 1.2M estimated branded searches, +12.1% vs prior month. Share +1.4 points.

  5. 5.Philips

    11.3%

    Moved from 4th to 5th. 970K estimated branded searches, -7.3% vs prior month. Share -1 points.

  6. 6.Kenwood

    4.6%

    Held 6th. 394K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Cuisinart

    2.5%

    Held 7th. 213K estimated branded searches, -16% vs prior month. Share -0.5 points.

Compare search popularity between Atlas and its closest rivals

Every comparison with Atlas

How has branded search demand for Atlas changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Atlas worldwide fell from 3.4M to 2.7M.
  • Across the 12 months ending September 2026, Atlas’ estimated Share of Search among pasta Maker brands worldwide decreased from 33.4% to 31.9%.
  • Across the 12 months ending September 2026, Atlas’ estimated Share of Search among pasta Maker brands worldwide peaked at 33.4% in October 2025 and was lowest at 17.6% in December 2025.

How did search popularity change for pasta Maker brands worldwide in September 2026?

  1. In September 2026, Smeg overtook Philips to rank 4th among pasta Maker brands worldwide, with 13.5% estimated Share of Search.

  2. In September 2026, KitchenAid gained estimated Share of Search among pasta Maker brands worldwide, from 14.3% to 14.9%.

  3. In September 2026, Philips lost estimated Share of Search among pasta Maker brands worldwide, from 12.3% to 11.3%.

  4. Estimated monthly branded searches for Kenwood worldwide fell 29.2% over 12 measured months, from 557K to 394K in September 2026.

  5. Estimated monthly branded searches for Atlas worldwide fell 18.2% over 12 measured months, from 3.4M to 2.7M in September 2026.

  6. Estimated monthly branded searches for Cuisinart worldwide fell 16.9% over 12 measured months, from 256K to 213K in September 2026.

Where does Atlas compete?

Atlas is ranked in 20 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Lacrosse brands4th of 75.1%Show ranking
Smash Repairs2nd of 828.2%Show ranking
Pasta Maker brands1st of 731.9%Shown above
Tool Belt brands1st of 640.5%Show ranking
Roof Restoration brands1st of 751.8%Show ranking
Amp Stand brands1st of 852.6%Show ranking
Power Hacksaw brands1st of 360%Show ranking
Handpan brands1st of 660.5%Show ranking
Chain Block brands1st of 561.7%Show ranking
Metal Lathe brands1st of 762.8%Show ranking
Mason Jars brands1st of 466%Show ranking
Car Lift brands1st of 366.4%Show ranking
Pasta Machine brands1st of 367.1%Show ranking
Scissor Lift brands1st of 667.9%Show ranking
Tire Balancer brands1st of 773.3%Show ranking
Wheel Balancer brands1st of 773.3%Show ranking
Sailing Gloves brands1st of 576.3%Show ranking
Rivet Nut brands1st of 477.9%Show ranking
Microphone stand brands1st of 685.7%Show ranking
Tire Machine brands1st of 587.4%Show ranking

How is Atlas measured?

Brandwave collects information about searches that people make online using Atlas’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • atlas

Do you work for Atlas? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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