How popular isAtlas in search?
In September 2026, there were an estimated 2.7M branded searches for Atlas worldwide which is down 18.2% over the last 12 months. Atlas holds 85.7% estimated Share of Search among microphone stand brands worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Atlas85.7%
RODE12.3%
On-Stage1.6%
Hercules0.38%
Ultimate Support0.05%
K&M<0.01%
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Which microphone stand brands compete with Atlas?
Share of Search by month for Atlas, RODE. The figures are in the table below the chart.
View monthly share of search table
| Month | Atlas | RODE | On-Stage | Hercules | Ultimate Support | K&M |
|---|---|---|---|---|---|---|
| Oct 2025 | 88.3% | 10.2% | 1.1% | 0.32% | 0.05% | <0.01% |
| Nov 2025 | 84.1% | 14.2% | 1.3% | 0.37% | 0.06% | <0.01% |
| Dec 2025 | 80.4% | 16.9% | 1.9% | 0.65% | 0.08% | <0.01% |
| Jan 2026 | 82.8% | 14.2% | 2.3% | 0.55% | 0.07% | <0.01% |
| Feb 2026 | 83.5% | 14.4% | 1.6% | 0.45% | 0.06% | <0.01% |
| Mar 2026 | 85.7% | 12.3% | 1.6% | 0.31% | 0.06% | <0.01% |
| Apr 2026 | 86.2% | 12.1% | 1.3% | 0.31% | 0.06% | <0.01% |
| May 2026 | 86% | 12.3% | 1.3% | 0.31% | 0.06% | <0.01% |
| Jun 2026 | 83.1% | 14.6% | 1.9% | 0.37% | 0.06% | <0.01% |
| Jul 2026 | 79.1% | 18.9% | 1.5% | 0.43% | 0.07% | <0.01% |
| Aug 2026 | 86.2% | 12.3% | 1.1% | 0.31% | 0.06% | <0.01% |
| Sep 2026 | 85.7% | 12.3% | 1.6% | 0.38% | 0.05% | <0.01% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 85.7% | 2.7M | 0% | -0.5 points | |
| 2, held 2nd | 12.3% | 392K | -0.02% | -0.1 points | |
| 3, held 3rd | 1.6% | 51.9K | +46.2% | +0.5 points | |
| 4, held 4th | 0.38% | 12.1K | +22.2% | +0.1 points | |
| 5, held 5th | 0.05% | 1.6K | -15.8% | 0 points | |
| 6, held 6th | <0.01% | 210 | 0% | 0 points |
1.
Atlas85.7%
Held 1st. 2.7M estimated branded searches, 0% vs prior month. Share -0.5 points.
2.
RODE12.3%
Held 2nd. 392K estimated branded searches, -0.02% vs prior month. Share -0.1 points.
3.
On-Stage1.6%
Held 3rd. 51.9K estimated branded searches, +46.2% vs prior month. Share +0.5 points.
4.
Hercules0.38%
Held 4th. 12.1K estimated branded searches, +22.2% vs prior month. Share +0.1 points.
0.05%
Held 5th. 1.6K estimated branded searches, -15.8% vs prior month. Share 0 points.
6.
K&M<0.01%
Held 6th. 210 estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Atlas and its closest rivals
Every comparison with Atlas
5 comparisons
How has branded search demand for Atlas changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Atlas worldwide fell from 3.4M to 2.7M.
- Across the 12 months ending September 2026, Atlas’ estimated Share of Search among microphone stand brands worldwide decreased from 88.3% to 85.7%.
- Across the 12 months ending September 2026, Atlas’ estimated Share of Search among microphone stand brands worldwide peaked at 88.3% in October 2025 and was lowest at 79.1% in July 2026.
How did search popularity change for microphone stand brands worldwide in September 2026?
4 changes
In September 2026, On-Stage gained estimated Share of Search among microphone stand brands worldwide, from 1.1% to 1.6%.
Estimated monthly branded searches for K&M worldwide fell 19.2% over 12 measured months, from 260 to 210 in September 2026.
Estimated monthly branded searches for Atlas worldwide fell 18.2% over 12 measured months, from 3.4M to 2.7M in September 2026.
Estimated monthly branded searches for Ultimate Support worldwide fell 15.8% over 12 measured months, from 1.9K to 1.6K in September 2026.
How is Atlas measured?
Brandwave collects information about searches that people make online using Atlas’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- atlas
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