Brandwave

How popular isAmazon Fresh in search?

In August 2026, there were an estimated 301K branded searches for Amazon Fresh worldwide which is down 69.9% over the last 11 months. Amazon Fresh holds 0.38% estimated Share of Search among grocery delivery platforms worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Walmart86.1%
  2. Tesco9.5%
  3. Instacart2.8%
  4. Ocado1.3%
  5. Amazon Fresh0.38%
  6. Getir<0.01%
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Where does Amazon Fresh compete?

Amazon Fresh is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Grocery delivery platforms5th of 60.38%Shown below
Grocery delivery apps4th of 52.7%Show ranking
Grocery delivery services2nd of 211.8%Show ranking

Which grocery delivery platforms compete with Amazon Fresh?

Amazon Fresh against grocery delivery platforms worldwide, by month

Share of Search by month for Walmart, Tesco, Instacart, Amazon Fresh. The figures are in the table below the chart.

View monthly share of search table
MonthWalmartTescoInstacartOcadoAmazon FreshGetir
Oct 202585.3%9.4%2.8%1.3%1.3%<0.01%
Nov 202585.9%9.5%2.3%1%1.3%<0.01%
Dec 202586.7%9.5%1.9%1%0.86%<0.01%
Jan 202684.2%9.3%3.4%1.2%1.9%<0.01%
Feb 202683.7%9.2%4.1%1.5%1.5%<0.01%
Mar 202685.6%9.4%2.8%1.3%0.85%<0.01%
Apr 202686%9.5%2.8%1.3%0.47%<0.01%
May 202686.1%9.5%2.8%1.3%0.38%<0.01%
Jun 202687.6%7.9%2.9%1.3%0.39%<0.01%
Jul 202686.1%9.5%2.8%1.3%0.38%<0.01%
Aug 202686.1%9.5%2.8%1.3%0.38%<0.01%
Sep 2026——————

  1. 1.Walmart

    86.1%

    Held 1st. 68M estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Tesco

    9.5%

    Held 2nd. 7.5M estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Instacart

    2.8%

    Held 3rd. 2.2M estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Ocado

    1.3%

    Held 4th. 1M estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Amazon Fresh

    0.38%

    Held 5th. 301K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Getir

    <0.01%

    Held 6th. 20 estimated branded searches, -33.3% vs prior month. Share 0 points.

Compare search popularity between Amazon Fresh and its closest rivals

How has branded search demand for Amazon Fresh changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Amazon Fresh worldwide fell from 1M to 301K.
  • Across the 11 months ending August 2026, Amazon Fresh’s estimated Share of Search among grocery delivery platforms worldwide decreased from 1.3% to 0.38%.
  • Across the 11 months ending August 2026, Amazon Fresh’s estimated Share of Search among grocery delivery platforms worldwide peaked at 1.9% in January 2026 and was lowest at 0.38% in May 2026.
  • Across the 11 months ending August 2026, Amazon Fresh fell from 4th to 5th among grocery delivery platforms worldwide.

How did search popularity change for grocery delivery platforms worldwide in August 2026?

  1. Estimated monthly branded searches for Amazon Fresh worldwide fell 69.9% over 11 measured months, from 1M to 301K in August 2026.

  2. Estimated monthly branded searches for Getir worldwide fell 33.3% over 11 measured months, from 30 to 20 in August 2026.

How is Amazon Fresh measured?

Brandwave collects information about searches that people make online using Amazon Fresh’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • amazon fresh

Do you work for Amazon Fresh? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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