Brandwave

How popular isAmazon ECR?

In September 2026, people searched for Amazon ECR by name about 5,400 times worldwide, about the same as the previous year. These searches made up 1.2% of all global container registry searches, placing Amazon ECR third out of seven registries. When we asked both ChatGPT and Google AI Overviews about container registries, Amazon ECR appeared in four of the five answers and was the most recommended of the seven.

Search and AI answers in September 2026

Amazon ECR is the third most searched of 7 competitors and the most recommended in AI answers.

  1. Docker HubShare of searches 84.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  2. ArtifactoryShare of searches 11.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 7th
  3. Amazon ECRShare of searches 1.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  4. QuayShare of searches 0.9%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
  5. Azure Container RegistryShare of searches 0.83%Mentioned in 5 of 5 AI answersPlace in AI recommendations 4th

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Top container registries in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Amazon ECR was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Amazon ECR is the most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Amazon ECR1st
  2. Google Artifact Registry2nd
  3. Docker Hub3rd
  4. Azure Container Registry4th
  5. Harbor5th
  6. Quay6th
  7. Artifactory7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Docker Hub5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Azure Container Registry5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Google Artifact Registry5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Amazon ECR4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Harbor3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Artifactory2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Quay1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about container registries

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which container registries compete with Amazon ECR?

Amazon ECR against container registries worldwide, by month

Share of searches by month for Docker Hub, Artifactory, Amazon ECR. The figures are in the table below the chart.

View monthly share of searches table
MonthDocker HubArtifactoryAmazon ECRQuayAzure Container RegistryHarborGoogle Artifact Registry
Oct 202593.1%3.7%0.75%0.81%0.91%0.4%0.26%
Nov 202592.5%4.6%0.74%0.55%0.91%0.49%0.27%
Dec 202593.6%3.8%0.75%0.46%0.75%0.41%0.27%
Jan 202692.5%4.6%0.74%0.54%0.91%0.49%0.27%
Feb 202692.3%4.5%0.91%0.55%0.91%0.49%0.27%
Mar 202691.2%5.5%0.9%0.55%1.1%0.48%0.27%
Apr 202690.9%5.5%1.1%0.56%1.1%0.59%0.32%
May 202691.2%5.5%1.1%0.57%0.89%0.49%0.32%
Jun 202691.1%5.5%1.1%0.65%0.89%0.49%0.26%
Jul 202689.5%6.6%1.3%0.53%1.1%0.58%0.39%
Aug 202685%11.4%1.2%0.5%1%0.55%0.3%
Sep 202684.8%11.4%1.2%0.9%0.83%0.55%0.3%

  1. 1.Docker Hub

    84.8%

    Held 1st. 368K estimated branded searches, 0% vs prior month. Share -0.2 points.

  2. 2.Artifactory

    11.4%

    Held 2nd. 49.5K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Amazon ECR

    1.2%

    Held 3rd. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Quay

    0.9%

    Moved from 6th to 4th. 3.9K estimated branded searches, +81.5% vs prior month. Share +0.4 points.

  5. 5.Azure Container Registry

    0.83%

    Moved from 4th to 5th. 3.6K estimated branded searches, -18.2% vs prior month. Share -0.2 points.

  6. 6.Harbor

    0.55%

    Moved from 5th to 6th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Google Artifact Registry

    0.3%

    Held 7th. 1.3K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Amazon ECR and its closest rivals

Every comparison with Amazon ECR

6 comparisons

How has branded search demand for Amazon ECR changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Amazon ECR worldwide held steady at 5.4K.
  • Across the 12 months ending September 2026, Amazon ECR rose from 5th to 3rd among container registries worldwide.

How did search popularity change for container registries worldwide in September 2026?

6 changes

  1. Docker Hub’s share of searches among container registries worldwide has lost ground for 3 months in a row, from 91.1% to 84.8% in September 2026.

  2. In September 2026, Quay rose from 6th to 4th among container registries worldwide.

  3. In September 2026, Azure Container Registry fell from 4th to 5th among container registries worldwide.

  4. In September 2026, Harbor fell from 5th to 6th among container registries worldwide.

  5. Estimated monthly branded searches for Artifactory worldwide rose 82.7% over 12 measured months, from 27.1K to 49.5K in September 2026.

  6. Estimated monthly branded searches for Google Artifact Registry worldwide fell 31.6% over 12 measured months, from 1.9K to 1.3K in September 2026.

How are Amazon ECR’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Amazon ECR’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • amazon ecr

How the Brand Demand Index is measured

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