How popular isDocker Hub in search?
In August 2026, there were an estimated 368K branded searches for Docker Hub worldwide which is down 45.3% over the last 11 months. Docker Hub holds 87.6% estimated Share of Search among container registries worldwide and is ranked 1st of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.
Docker Hub87.6%
Artifactory11.8%
Harbor0.57%
Quay0.06%
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Which container registries compete with Docker Hub?
Share of Search by month for Docker Hub, Artifactory. The figures are in the table below the chart.
View monthly share of search table
| Month | Docker Hub | Artifactory | Harbor | Quay |
|---|---|---|---|---|
| Oct 2025 | 95.7% | 3.9% | 0.41% | 0.07% |
| Nov 2025 | 94.8% | 4.7% | 0.5% | 0.07% |
| Dec 2025 | 95.7% | 3.9% | 0.42% | 0.06% |
| Jan 2026 | 94.8% | 4.7% | 0.5% | 0.06% |
| Feb 2026 | 94.8% | 4.7% | 0.5% | 0.07% |
| Mar 2026 | 93.8% | 5.6% | 0.49% | 0.07% |
| Apr 2026 | 93.7% | 5.6% | 0.6% | 0.08% |
| May 2026 | 93.8% | 5.6% | 0.5% | 0.08% |
| Jun 2026 | 93.8% | 5.6% | 0.5% | 0.07% |
| Jul 2026 | 92.5% | 6.8% | 0.6% | 0.07% |
| Aug 2026 | 87.6% | 11.8% | 0.57% | 0.06% |
| Sep 2026 | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 87.6% | 368K | 0% | -4.9 points | |
| 2, held 2nd | 11.8% | 49.5K | +82.7% | +5 points | |
| 3, held 3rd | 0.57% | 2.4K | 0% | 0 points | |
| 4, held 4th | 0.06% | 260 | 0% | 0 points |
87.6%
Held 1st. 368K estimated branded searches, 0% vs prior month. Share -4.9 points.
11.8%
Held 2nd. 49.5K estimated branded searches, +82.7% vs prior month. Share +5 points.
3.
Harbor0.57%
Held 3rd. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.
4.
Quay0.06%
Held 4th. 260 estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Docker Hub and its closest rivals
How has branded search demand for Docker Hub changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Docker Hub worldwide fell from 673K to 368K.
- Across the 11 months ending August 2026, Docker Hub’s estimated Share of Search among container registries worldwide decreased from 95.7% to 87.6%.
How did search popularity change for container registries worldwide in August 2026?
4 changes

In August 2026, Artifactory gained estimated Share of Search among container registries worldwide, from 6.8% to 11.8%.

In August 2026, Docker Hub lost estimated Share of Search among container registries worldwide, from 92.5% to 87.6%.

Estimated monthly branded searches for Quay worldwide fell 45.8% over 11 measured months, from 480 to 260 in August 2026.

Estimated monthly branded searches for Harbor worldwide fell 17.2% over 11 measured months, from 2.9K to 2.4K in August 2026.
Where does Docker Hub compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Containerisation platforms | 1st of 5 | 46% | Show ranking |
| Container registries | 1st of 4 | 87.6% | Shown above |
How is Docker Hub measured?
Brandwave collects information about searches that people make online using Docker Hub’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- docker hub
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Is Docker Hub your brand?
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