Artifactory vs Docker Hub:Which is more popular by branded search?
In August 2026, Docker Hub had more branded searches than Artifactory among container registries worldwide. Docker Hub was estimated to have 368K branded searches compared to Artifactory’s 49.5K, and held an 87.6% Share of Search versus Artifactory’s 11.8%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Artifactory or Docker Hub?
Compare the registries teams store container images in. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Docker Hub, Artifactory. The figures are in the table below the chart.
View monthly share of search table
| Month | Docker Hub | Artifactory | Harbor | Quay |
|---|---|---|---|---|
| Oct 2025 | 95.7% | 3.9% | 0.41% | 0.07% |
| Nov 2025 | 94.8% | 4.7% | 0.5% | 0.07% |
| Dec 2025 | 95.7% | 3.9% | 0.42% | 0.06% |
| Jan 2026 | 94.8% | 4.7% | 0.5% | 0.06% |
| Feb 2026 | 94.8% | 4.7% | 0.5% | 0.07% |
| Mar 2026 | 93.8% | 5.6% | 0.49% | 0.07% |
| Apr 2026 | 93.7% | 5.6% | 0.6% | 0.08% |
| May 2026 | 93.8% | 5.6% | 0.5% | 0.08% |
| Jun 2026 | 93.8% | 5.6% | 0.5% | 0.07% |
| Jul 2026 | 92.5% | 6.8% | 0.6% | 0.07% |
| Aug 2026 | 87.6% | 11.8% | 0.57% | 0.06% |
| Sep 2026 | — | — | — | — |
How has the Artifactory and Docker Hub comparison changed over the last 12 months?
3 findings
- Docker Hub was ahead of Artifactory in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Artifactory’s estimated Share of Search among container registries worldwide moved from 3.9% to 11.8%, and its estimated monthly branded searches moved from 27.1K to 49.5K.
- Across the 11 months ending August 2026, Docker Hub’s estimated Share of Search among container registries worldwide moved from 95.7% to 87.6%, and its estimated monthly branded searches moved from 673K to 368K.
How did search popularity change for container registries worldwide in August 2026?
2 changes
In August 2026, Artifactory gained estimated Share of Search among container registries worldwide, from 6.8% to 11.8%.
In August 2026, Docker Hub lost estimated Share of Search among container registries worldwide, from 92.5% to 87.6%.
How each brand is measured
Brandwave collects information about searches that people make online using Artifactory’s and Docker Hub’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Artifactory
1 branded search term
- artifactory
Docker Hub
1 branded search term
- docker hub
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.