Brandwave

How popular isDocker Hub in search?

In August 2026, there were an estimated 368K branded searches for Docker Hub worldwide which is down 45.3% over the last 11 months. Docker Hub holds 46% estimated Share of Search among containerisation platforms worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Docker Hub46%
  2. Kubernetes37.6%
  3. Podman9.2%
  4. Rancher6.2%
  5. containerd1%
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Where does Docker Hub compete?

Docker Hub is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Containerisation platforms1st of 546%Shown below
Container registries1st of 487.6%Show ranking

Which containerisation platforms compete with Docker Hub?

Docker Hub against containerisation platforms worldwide, by month

Share of Search by month for Docker Hub, Kubernetes, Podman, Rancher. The figures are in the table below the chart.

View monthly share of search table
MonthDocker HubKubernetesPodmanRanchercontainerd
Oct 202555.9%30.6%7.5%5%1%
Nov 202551.4%34.4%8.5%4.6%1.1%
Dec 202555.3%30.2%7.4%6.1%0.99%
Jan 202651%34.1%8.4%5.6%0.92%
Feb 202652.3%35%7%4.7%0.94%
Mar 202651%34.1%8.4%5.6%0.92%
Apr 202650%33.4%10%5.5%1.1%
May 202647.4%38.8%7.8%5.2%0.85%
Jun 202647.4%38.8%7.8%5.2%0.85%
Jul 202646%37.6%9.2%6.2%1%
Aug 202646%37.6%9.2%6.2%1%
Sep 2026—————

  1. 1.Docker Hub

    46%

    Held 1st. 368K estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Kubernetes

    37.6%

    Held 2nd. 301K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Podman

    9.2%

    Held 3rd. 74K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Rancher

    6.2%

    Held 4th. 49.5K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.containerd

    1%

    Held 5th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Docker Hub and its closest rivals

How has branded search demand for Docker Hub changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Docker Hub worldwide fell from 673K to 368K.
  • Across the 11 months ending August 2026, Docker Hub’s estimated Share of Search among containerisation platforms worldwide decreased from 55.9% to 46%.
  • Across the 11 months ending August 2026, Docker Hub’s estimated Share of Search among containerisation platforms worldwide peaked at 55.9% in October 2025 and was lowest at 46% in July 2026.

How did search popularity change for containerisation platforms worldwide in August 2026?

  1. Estimated monthly branded searches for Docker Hub worldwide fell 45.3% over 11 measured months, from 673K to 368K in August 2026.

  2. Estimated monthly branded searches for containerd worldwide fell 33.1% over 11 measured months, from 12.1K to 8.1K in August 2026.

  3. Estimated monthly branded searches for Podman worldwide fell 18.2% over 11 measured months, from 90.5K to 74K in August 2026.

  4. Estimated monthly branded searches for Kubernetes worldwide fell 18.2% over 11 measured months, from 368K to 301K in August 2026.

  5. Estimated monthly branded searches for Rancher worldwide fell 18.2% over 11 measured months, from 60.5K to 49.5K in August 2026.

How is Docker Hub measured?

Brandwave collects information about searches that people make online using Docker Hub’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • docker hub

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How the Brand Demand Index is measured

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