Azure Container Registry vs Docker Hub:Which is more popular?
In September 2026, Docker Hub had more branded searches than Azure Container Registry among container registries worldwide. Docker Hub had about 368,000 branded searches, while Azure Container Registry had 3,600. Docker Hub made up 84.8% of all container registry searches we track, and Azure Container Registry accounted for 0.83%. When we asked ChatGPT and Google AI Overviews about container registries, both Azure Container Registry and Docker Hub appeared in all five answers. Azure Container Registry was mentioned before Docker Hub in three out of five answers.
Who do people search for more?
Docker Hub, about 102 searches for every 1 for Azure Container Registry
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
Azure Container Registry, named ahead of Docker Hub in 3 of 5 answers
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Top container registries in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, both Azure Container Registry and Docker Hub showed up in all five answers. Azure Container Registry was listed before Docker Hub in three of them.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Docker Hub5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Azure Container Registry5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Google Artifact Registry5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Amazon ECR4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Harbor3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Artifactory2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Quay1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about container registries
5 answers
Asked ChatGPT
“Which container registry should I use?”
Asked ChatGPT
“What are the best container registries?”
Asked ChatGPT
“What's the best container registry for image storage?”
Searched Google, AI Overview
“container registry”
Searched Google, AI Overview
“docker image registry”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Azure Container Registry or Docker Hub more popular in search?
This chart shows how often people search Google for Azure Container Registry and Docker Hub by name. Each line represents a brand's share of searches for all seven container registries we track, month by month, from English-language searches worldwide.
Share of searches by month for Docker Hub, Azure Container Registry. The figures are in the table below the chart.
View monthly share of searches table
| Month | Docker Hub | Artifactory | Amazon ECR | Quay | Azure Container Registry | Harbor | Google Artifact Registry |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 93.1% | 3.7% | 0.75% | 0.81% | 0.91% | 0.4% | 0.26% |
| Nov 2025 | 92.5% | 4.6% | 0.74% | 0.55% | 0.91% | 0.49% | 0.27% |
| Dec 2025 | 93.6% | 3.8% | 0.75% | 0.46% | 0.75% | 0.41% | 0.27% |
| Jan 2026 | 92.5% | 4.6% | 0.74% | 0.54% | 0.91% | 0.49% | 0.27% |
| Feb 2026 | 92.3% | 4.5% | 0.91% | 0.55% | 0.91% | 0.49% | 0.27% |
| Mar 2026 | 91.2% | 5.5% | 0.9% | 0.55% | 1.1% | 0.48% | 0.27% |
| Apr 2026 | 90.9% | 5.5% | 1.1% | 0.56% | 1.1% | 0.59% | 0.32% |
| May 2026 | 91.2% | 5.5% | 1.1% | 0.57% | 0.89% | 0.49% | 0.32% |
| Jun 2026 | 91.1% | 5.5% | 1.1% | 0.65% | 0.89% | 0.49% | 0.26% |
| Jul 2026 | 89.5% | 6.6% | 1.3% | 0.53% | 1.1% | 0.58% | 0.39% |
| Aug 2026 | 85% | 11.4% | 1.2% | 0.5% | 1% | 0.55% | 0.3% |
| Sep 2026 | 84.8% | 11.4% | 1.2% | 0.9% | 0.83% | 0.55% | 0.3% |
How has the Azure Container Registry and Docker Hub comparison changed over the last 12 months?
3 findings
- Docker Hub was ahead of Azure Container Registry in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Azure Container Registry’s share of searches among container registries worldwide moved from 0.91% to 0.83%, and its estimated monthly branded searches moved from 6.6K to 3.6K.
- Across the 12 months ending September 2026, Docker Hub’s share of searches among container registries worldwide moved from 93.1% to 84.8%, and its estimated monthly branded searches moved from 673K to 368K.
How did search popularity change for container registries worldwide in September 2026?
2 changes

Docker Hub’s share of searches among container registries worldwide has lost ground for 3 months in a row, from 91.1% to 84.8% in September 2026.

In September 2026, Azure Container Registry fell from 4th to 5th among container registries worldwide.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Azure Container Registry’s and Docker Hub’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Azure Container Registry
1 branded search term
- azure container registry
Docker Hub
1 branded search term
- docker hub
Other head-to-heads among container registries

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