Brandwave

Artifactory vs Docker Hub:Which is more popular?

In September 2026, Docker Hub had more branded searches than Artifactory among container registries worldwide. Docker Hub had about 368,000 branded searches, while Artifactory had 49,500. Docker Hub made up 84.8% of all container registry searches we track, and Artifactory accounted for 11.4%. When we asked ChatGPT and Google AI Overviews about container registries, Docker Hub appeared in all five answers and Artifactory in two. Docker Hub was mentioned before Artifactory in every answer.

Among container registries worldwide in September 2026

Who do people search for more?

Docker Hub, about 7 searches for every 1 for Artifactory

Docker Hub 368K searchesArtifactory 49.5K searches

Who does AI mention more?

Docker Hub, mentioned in every answer we collected

Docker Hub in 5 of 5Artifactory in 2 of 5

Who does AI recommend more?

Docker Hub, named ahead of Artifactory in every answer

Docker Hub first in 5Artifactory never first

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Top container registries in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Docker Hub appeared in all five answers. Artifactory was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Docker Hub was listed before Artifactory in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Amazon ECR1st
  2. Google Artifact Registry2nd
  3. Docker Hub3rd
  4. Azure Container Registry4th
  5. Harbor5th
  6. Quay6th
  7. Artifactory7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Docker Hub5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Azure Container Registry5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Google Artifact Registry5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Amazon ECR4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Harbor3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Artifactory2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Quay1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about container registries

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Artifactory or Docker Hub more popular in search?

This chart shows how often people search Google for Artifactory and Docker Hub by name. Each line represents a brand's share of searches for all seven container registries we track, month by month, from English-language searches worldwide.

Artifactory and Docker Hub among container registries worldwide, by month

Share of searches by month for Docker Hub, Artifactory. The figures are in the table below the chart.

View monthly share of searches table
MonthDocker HubArtifactoryAmazon ECRQuayAzure Container RegistryHarborGoogle Artifact Registry
Oct 202593.1%3.7%0.75%0.81%0.91%0.4%0.26%
Nov 202592.5%4.6%0.74%0.55%0.91%0.49%0.27%
Dec 202593.6%3.8%0.75%0.46%0.75%0.41%0.27%
Jan 202692.5%4.6%0.74%0.54%0.91%0.49%0.27%
Feb 202692.3%4.5%0.91%0.55%0.91%0.49%0.27%
Mar 202691.2%5.5%0.9%0.55%1.1%0.48%0.27%
Apr 202690.9%5.5%1.1%0.56%1.1%0.59%0.32%
May 202691.2%5.5%1.1%0.57%0.89%0.49%0.32%
Jun 202691.1%5.5%1.1%0.65%0.89%0.49%0.26%
Jul 202689.5%6.6%1.3%0.53%1.1%0.58%0.39%
Aug 202685%11.4%1.2%0.5%1%0.55%0.3%
Sep 202684.8%11.4%1.2%0.9%0.83%0.55%0.3%

How has the Artifactory and Docker Hub comparison changed over the last 12 months?

3 findings
  • Docker Hub was ahead of Artifactory in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Artifactory’s share of searches among container registries worldwide moved from 3.7% to 11.4%, and its estimated monthly branded searches moved from 27.1K to 49.5K.
  • Across the 12 months ending September 2026, Docker Hub’s share of searches among container registries worldwide moved from 93.1% to 84.8%, and its estimated monthly branded searches moved from 673K to 368K.

How did search popularity change for container registries worldwide in September 2026?

2 changes

  1. Docker Hub’s share of searches among container registries worldwide has lost ground for 3 months in a row, from 91.1% to 84.8% in September 2026.

  2. Estimated monthly branded searches for Artifactory worldwide rose 82.7% over 12 measured months, from 27.1K to 49.5K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Artifactory’s and Docker Hub’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Artifactory

1 branded search term

  • artifactory

Docker Hub

1 branded search term

  • docker hub

How the Brand Demand Index is measured

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