Self storage companies in Australia:Which are most popular?

Name: Self storage companies in Australia: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, National Storage was the most searched self storage company in Australia, accounting for 43.5% of all searches among the five companies we track. When we checked with ChatGPT and Google AI Overviews, National Storage, Storage King and Kennards Self Storage showed up in every answer. Kennards Self Storage was recommended most often, coming first in two out of three responses.

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Top self storage companies in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions, National Storage, Storage King and Kennards Self Storage appeared every time. Kennards Self Storage was recommended most often, coming first in two out of three answers. National Storage was second, and Fort Knox Self Storage was third.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Answers that named it
National Storage	Named in 3 of 3 ChatGPT answers	3 of 3
Storage King	Named in 3 of 3 ChatGPT answers	3 of 3
Kennards Self Storage	Named in 3 of 3 ChatGPT answers	3 of 3
Fort Knox Self Storage	Named in 2 of 3 ChatGPT answers	2 of 3
StoreLocal	Named in 2 of 3 ChatGPT answers	2 of 3

National Storage3 of 3Named in 3 of 3 ChatGPT answers
Storage King3 of 3Named in 3 of 3 ChatGPT answers
Kennards Self Storage3 of 3Named in 3 of 3 ChatGPT answers
Fort Knox Self Storage2 of 3Named in 2 of 3 ChatGPT answers
StoreLocal2 of 3Named in 2 of 3 ChatGPT answers

See every answer about self storage companies

3 answers

Asked ChatGPT
“Which self storage company should I use in Australia?”
Asked ChatGPT
“What are the best self storage companies in Australia?”
Asked ChatGPT
“Which storage company in Australia has the cheapest storage units?”
Searched Google, AI Overview
“storage units”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“self storage”
Google showed no AI Overview for this search.

Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.

Which self storage companies do people search for most?

This chart shows how often people search Google for each self storage company by name. Each line represents a brand's share of searches for all five self storage companies we track, month by month, from searches in Australia.

Share of searches among self storage companies in Australia, by month

Month	National Storage	Storage King	Kennards Self Storage	Fort Knox Self Storage	StoreLocal
Oct 2025	37.2%	30.5%	24.8%	5.3%	2.2%
Nov 2025	37.2%	30.5%	25%	5.5%	1.8%
Dec 2025	37.2%	30.5%	24.8%	5.3%	2.2%
Jan 2026	41.4%	27.8%	22.6%	5.3%	3%
Feb 2026	38.8%	31.8%	21.2%	5.4%	2.7%
Mar 2026	41.8%	28%	22.9%	4.9%	2.4%
Apr 2026	41.6%	27.8%	22.7%	5%	2.9%
May 2026	41.8%	27.9%	22.8%	5.1%	2.5%
Jun 2026	39%	32%	21.3%	5.4%	2.3%
Jul 2026	41.4%	27.7%	22.6%	5.8%	2.4%
Aug 2026	41.3%	27.6%	22.5%	5.8%	2.9%
Sep 2026	43.5%	29%	19.4%	5%	3%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	National Storage	43.5%	27.1K	0%	+2.2 points
2, held 2nd	Storage King	29%	18.1K	0%	+1.5 points
3, held 3rd	Kennards Self Storage	19.4%	12.1K	-18.2%	-3.1 points
4, held 4th	Fort Knox Self Storage	5%	3.1K	-17.5%	-0.7 points
5, held 5th	StoreLocal	3%	1.9K	0%	+0.2 points

1.National Storage
43.5%
Held 1st. 27.1K estimated branded searches, 0% vs prior month. Share +2.2 points.
2.Storage King
29%
Held 2nd. 18.1K estimated branded searches, 0% vs prior month. Share +1.5 points.
3.Kennards Self Storage
19.4%
Held 3rd. 12.1K estimated branded searches, -18.2% vs prior month. Share -3.1 points.
4.Fort Knox Self Storage
5%
Held 4th. 3.1K estimated branded searches, -17.5% vs prior month. Share -0.7 points.
5.StoreLocal
3%
Held 5th. 1.9K estimated branded searches, 0% vs prior month. Share +0.2 points.

Which brand is most popular in search among self storage companies in Australia?

5 brands

In September 2026, National Storage was the most searched among self storage companies in Australia, with an estimated 27.1K branded searches, 43.5% of all searches for the five we track. Storage King is in 2nd place, 14.4 percentage points behind at 29%.

Australia self storage companies, last 12 months ending September 2026
Brand	Share of searches	Peak	Low	Rank
National Storage	37.2% → 43.5%	43.5%Sep 2026	37.2%Oct 2025	1st
Storage King	30.5% → 29%	32%Jun 2026	27.6%Aug 2026	2nd
Kennards Self Storage	24.8% → 19.4%	25%Nov 2025	19.4%Sep 2026	3rd
Fort Knox Self Storage	5.3% → 5%	5.8%Jul 2026	4.9%Mar 2026	4th
StoreLocal	2.2% → 3%	3%Sep 2026	1.8%Nov 2025	5th

Each finding as a sentence

Across the 12 months ending September 2026, National Storage’s share of searches among self storage companies in Australia increased from 37.2% to 43.5%.
Across the 12 months ending September 2026, Storage King’s share of searches among self storage companies in Australia decreased from 30.5% to 29%.
Across the 12 months ending September 2026, Kennards Self Storage’s share of searches among self storage companies in Australia decreased from 24.8% to 19.4%.
Across the 12 months ending September 2026, StoreLocal’s share of searches among self storage companies in Australia increased from 2.2% to 3%.
Across the 12 months ending September 2026, Storage King’s share of searches among self storage companies in Australia peaked at 32% in June 2026 and was lowest at 27.6% in August 2026.
Across the 12 months ending September 2026, Kennards Self Storage’s share of searches among self storage companies in Australia peaked at 25% in November 2025 and was lowest at 19.4% in September 2026.
Across the 12 months ending September 2026, StoreLocal’s share of searches among self storage companies in Australia peaked at 3% in September 2026 and was lowest at 1.8% in November 2025.
Across the 12 months ending September 2026, Fort Knox Self Storage held steady: its share of searches among self storage companies in Australia moved less than 0.5 percentage points.

How did search popularity change for Australia self storage companies in September 2026?

5 changes

In September 2026, National Storage gained share of searches among self storage companies in Australia, from 41.3% to 43.5%.
In September 2026, Storage King gained share of searches among self storage companies in Australia, from 27.6% to 29%.
In September 2026, Kennards Self Storage lost share of searches among self storage companies in Australia, from 22.5% to 19.4%.
In September 2026, Fort Knox Self Storage lost share of searches among self storage companies in Australia, from 5.8% to 5%.
StoreLocal’s share of searches among self storage companies in Australia has gained ground for 3 months in a row, from 2.3% to 3% in September 2026.

How are branded searches counted for self storage companies?

6 search terms

Each brand's share of searches among self storage companies comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.