Brandwave

Fort Knox Self Storage vs National Storage:Which is more popular?

In September 2026, National Storage had more branded searches than Fort Knox Self Storage among self storage companies in Australia. National Storage had about 27,100 branded searches, while Fort Knox Self Storage had 3,120. National Storage made up 43.5% of all self storage company searches we track, and Fort Knox Self Storage accounted for 5%. When we asked ChatGPT and Google AI Overviews about self storage companies, National Storage appeared in all three answers and Fort Knox Self Storage in two. National Storage was mentioned before Fort Knox Self Storage in two out of three answers.

Among self storage companies in Australia in September 2026

Who do people search for more?

National Storage, about 9 searches for every 1 for Fort Knox Self Storage

National Storage 27.1K searchesFort Knox Self Storage 3.1K searches

Who does AI mention more?

National Storage, mentioned in every answer we collected

National Storage in 3 of 3Fort Knox Self Storage in 2 of 3

Who does AI recommend more?

National Storage, named ahead of Fort Knox Self Storage in 2 of 3 answers

National Storage first in 2Fort Knox Self Storage first in 1

Follow Fort Knox Self Storage vs National Storage and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top self storage companies in ChatGPT and Google AI Overviews

In three ChatGPT questions, National Storage appeared in all three answers. Fort Knox Self Storage was mentioned in two out of three: in two of the three ChatGPT answers. National Storage was listed before Fort Knox Self Storage in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Kennards Self Storage1st
  2. National Storage2nd
  3. Fort Knox Self Storage3rd
  4. Storage King4th
  5. StoreLocal5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about self storage companies

3 answers

Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.

Is Fort Knox Self Storage or National Storage more popular in search?

This chart shows how often people search Google for Fort Knox Self Storage and National Storage by name. Each line represents a brand's share of searches for all five self storage companies we track, month by month, from searches in Australia.

Fort Knox Self Storage and National Storage among self storage companies in Australia, by month

Share of searches by month for National Storage, Fort Knox Self Storage. The figures are in the table below the chart.

View monthly share of searches table
MonthNational StorageStorage KingKennards Self StorageFort Knox Self StorageStoreLocal
Oct 202537.2%30.5%24.8%5.3%2.2%
Nov 202537.2%30.5%25%5.5%1.8%
Dec 202537.2%30.5%24.8%5.3%2.2%
Jan 202641.4%27.8%22.6%5.3%3%
Feb 202638.8%31.8%21.2%5.4%2.7%
Mar 202641.8%28%22.9%4.9%2.4%
Apr 202641.6%27.8%22.7%5%2.9%
May 202641.8%27.9%22.8%5.1%2.5%
Jun 202639%32%21.3%5.4%2.3%
Jul 202641.4%27.7%22.6%5.8%2.4%
Aug 202641.3%27.6%22.5%5.8%2.9%
Sep 202643.5%29%19.4%5%3%

How has the Fort Knox Self Storage and National Storage comparison changed over the last 12 months?

3 findings

How did search popularity change for Australia self storage companies in September 2026?

2 changes

  1. In September 2026, National Storage gained share of searches among self storage companies in Australia, from 41.3% to 43.5%.

  2. In September 2026, Fort Knox Self Storage lost share of searches among self storage companies in Australia, from 5.8% to 5%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Fort Knox Self Storage’s and National Storage’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Fort Knox Self Storage

2 branded search terms

  • fort knox self storage
  • fort knox storage

National Storage

1 branded search term

  • national storage

How the Brand Demand Index is measured

Other head-to-heads among self storage companies

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free