Brandwave

How popular isNational Storage?

In September 2026, people searched for National Storage by name about 27,100 times in Australia, about the same as the previous year. These searches made up 43.5% of all Australia self storage company searches, placing National Storage first out of five companies. When we asked both ChatGPT and Google AI Overviews about self storage companies, National Storage appeared in all answers and was the second most recommended of the five.

Search and AI answers in September 2026

National Storage is the most searched of 5 competitors and the second most recommended in AI answers.

  1. National StorageShare of searches 43.5%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
  2. Storage KingShare of searches 29%Mentioned in 3 of 3 AI answersPlace in AI recommendations 4th
  3. Kennards Self StorageShare of searches 19.4%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
  4. Fort Knox Self StorageShare of searches 5%Mentioned in 2 of 3 AI answersPlace in AI recommendations 3rd
  5. StoreLocalShare of searches 3%Mentioned in 2 of 3 AI answersPlace in AI recommendations 5th

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Top self storage companies in ChatGPT and Google AI Overviews

In three ChatGPT questions, National Storage appeared in all three answers. National Storage is the second most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Kennards Self Storage1st
  2. National Storage2nd
  3. Fort Knox Self Storage3rd
  4. Storage King4th
  5. StoreLocal5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about self storage companies

3 answers

Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.

Which self storage companies compete with National Storage?

National Storage against self storage companies in Australia, by month

Share of searches by month for National Storage, Storage King, Kennards Self Storage, Fort Knox Self Storage, StoreLocal. The figures are in the table below the chart.

View monthly share of searches table
MonthNational StorageStorage KingKennards Self StorageFort Knox Self StorageStoreLocal
Oct 202537.2%30.5%24.8%5.3%2.2%
Nov 202537.2%30.5%25%5.5%1.8%
Dec 202537.2%30.5%24.8%5.3%2.2%
Jan 202641.4%27.8%22.6%5.3%3%
Feb 202638.8%31.8%21.2%5.4%2.7%
Mar 202641.8%28%22.9%4.9%2.4%
Apr 202641.6%27.8%22.7%5%2.9%
May 202641.8%27.9%22.8%5.1%2.5%
Jun 202639%32%21.3%5.4%2.3%
Jul 202641.4%27.7%22.6%5.8%2.4%
Aug 202641.3%27.6%22.5%5.8%2.9%
Sep 202643.5%29%19.4%5%3%

  1. 1.National Storage

    43.5%

    Held 1st. 27.1K estimated branded searches, 0% vs prior month. Share +2.2 points.

  2. 2.Storage King

    29%

    Held 2nd. 18.1K estimated branded searches, 0% vs prior month. Share +1.5 points.

  3. 3.Kennards Self Storage

    19.4%

    Held 3rd. 12.1K estimated branded searches, -18.2% vs prior month. Share -3.1 points.

  4. 4.Fort Knox Self Storage

    5%

    Held 4th. 3.1K estimated branded searches, -17.5% vs prior month. Share -0.7 points.

  5. 5.StoreLocal

    3%

    Held 5th. 1.9K estimated branded searches, 0% vs prior month. Share +0.2 points.

Compare popularity between National Storage and its closest rivals

Every comparison with National Storage

4 comparisons

How has branded search demand for National Storage changed in Australia over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for National Storage in Australia held steady at 27.1K.
  • Across the 12 months ending September 2026, National Storage’s share of searches among self storage companies in Australia increased from 37.2% to 43.5%.

How did search popularity change for Australia self storage companies in September 2026?

5 changes

  1. In September 2026, National Storage gained share of searches among self storage companies in Australia, from 41.3% to 43.5%.

  2. In September 2026, Storage King gained share of searches among self storage companies in Australia, from 27.6% to 29%.

  3. In September 2026, Kennards Self Storage lost share of searches among self storage companies in Australia, from 22.5% to 19.4%.

  4. In September 2026, Fort Knox Self Storage lost share of searches among self storage companies in Australia, from 5.8% to 5%.

  5. StoreLocal’s share of searches among self storage companies in Australia has gained ground for 3 months in a row, from 2.3% to 3% in September 2026.

How are National Storage’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using National Storage’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • national storage

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How the Brand Demand Index is measured

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