Brandwave

National Storage vs Storage King:Which is more popular?

In September 2026, National Storage had more branded searches than Storage King among self storage companies in Australia. National Storage had about 27,100 branded searches, while Storage King had 18,100. National Storage made up 43.5% of all self storage company searches we track, and Storage King accounted for 29%. When we asked ChatGPT and Google AI Overviews about self storage companies, both National Storage and Storage King appeared in all three answers. National Storage was mentioned before Storage King in every answer.

Among self storage companies in Australia in September 2026

Who do people search for more?

National Storage, about 50% more searches than Storage King

National Storage 27.1K searchesStorage King 18.1K searches

Who does AI mention more?

Both are mentioned in every answer we collected.

National Storage in 3 of 3Storage King in 3 of 3

Who does AI recommend more?

National Storage, named ahead of Storage King in every answer

National Storage first in 3Storage King never first

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Top self storage companies in ChatGPT and Google AI Overviews

In three ChatGPT questions, both National Storage and Storage King showed up in all three answers. National Storage was listed before Storage King in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Kennards Self Storage1st
  2. National Storage2nd
  3. Fort Knox Self Storage3rd
  4. Storage King4th
  5. StoreLocal5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about self storage companies

3 answers

Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.

Is National Storage or Storage King more popular in search?

This chart shows how often people search Google for National Storage and Storage King by name. Each line represents a brand's share of searches for all five self storage companies we track, month by month, from searches in Australia.

National Storage and Storage King among self storage companies in Australia, by month

Share of searches by month for National Storage, Storage King. The figures are in the table below the chart.

View monthly share of searches table
MonthNational StorageStorage KingKennards Self StorageFort Knox Self StorageStoreLocal
Oct 202537.2%30.5%24.8%5.3%2.2%
Nov 202537.2%30.5%25%5.5%1.8%
Dec 202537.2%30.5%24.8%5.3%2.2%
Jan 202641.4%27.8%22.6%5.3%3%
Feb 202638.8%31.8%21.2%5.4%2.7%
Mar 202641.8%28%22.9%4.9%2.4%
Apr 202641.6%27.8%22.7%5%2.9%
May 202641.8%27.9%22.8%5.1%2.5%
Jun 202639%32%21.3%5.4%2.3%
Jul 202641.4%27.7%22.6%5.8%2.4%
Aug 202641.3%27.6%22.5%5.8%2.9%
Sep 202643.5%29%19.4%5%3%

How has the National Storage and Storage King comparison changed over the last 12 months?

3 findings

How did search popularity change for Australia self storage companies in September 2026?

2 changes

  1. In September 2026, National Storage gained share of searches among self storage companies in Australia, from 41.3% to 43.5%.

  2. In September 2026, Storage King gained share of searches among self storage companies in Australia, from 27.6% to 29%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using National Storage’s and Storage King’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

National Storage

1 branded search term

  • national storage

Storage King

1 branded search term

  • storage king

How the Brand Demand Index is measured

Other head-to-heads among self storage companies

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