Brandwave

Kennards Self Storage vs National Storage:Which is more popular?

In September 2026, National Storage had more branded searches than Kennards Self Storage among self storage companies in Australia. National Storage had about 27,100 branded searches, while Kennards Self Storage had 12,100. National Storage made up 43.5% of all self storage company searches we track, and Kennards Self Storage accounted for 19.4%. When we asked ChatGPT and Google AI Overviews about self storage companies, both Kennards Self Storage and National Storage appeared in all three answers. Kennards Self Storage was mentioned before National Storage in two out of three answers.

Among self storage companies in Australia in September 2026

Who do people search for more?

National Storage, about 2 searches for every 1 for Kennards Self Storage

National Storage 27.1K searchesKennards Self Storage 12.1K searches

Who does AI mention more?

Both are mentioned in every answer we collected.

Kennards Self Storage in 3 of 3National Storage in 3 of 3

Who does AI recommend more?

Kennards Self Storage, named ahead of National Storage in 2 of 3 answers

Kennards Self Storage first in 2National Storage first in 1

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Top self storage companies in ChatGPT and Google AI Overviews

In three ChatGPT questions, both Kennards Self Storage and National Storage showed up in all three answers. Kennards Self Storage was listed before National Storage in two of them.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Kennards Self Storage1st
  2. National Storage2nd
  3. Fort Knox Self Storage3rd
  4. Storage King4th
  5. StoreLocal5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about self storage companies

3 answers

Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.

Is Kennards Self Storage or National Storage more popular in search?

This chart shows how often people search Google for Kennards Self Storage and National Storage by name. Each line represents a brand's share of searches for all five self storage companies we track, month by month, from searches in Australia.

Kennards Self Storage and National Storage among self storage companies in Australia, by month

Share of searches by month for National Storage, Kennards Self Storage. The figures are in the table below the chart.

View monthly share of searches table
MonthNational StorageStorage KingKennards Self StorageFort Knox Self StorageStoreLocal
Oct 202537.2%30.5%24.8%5.3%2.2%
Nov 202537.2%30.5%25%5.5%1.8%
Dec 202537.2%30.5%24.8%5.3%2.2%
Jan 202641.4%27.8%22.6%5.3%3%
Feb 202638.8%31.8%21.2%5.4%2.7%
Mar 202641.8%28%22.9%4.9%2.4%
Apr 202641.6%27.8%22.7%5%2.9%
May 202641.8%27.9%22.8%5.1%2.5%
Jun 202639%32%21.3%5.4%2.3%
Jul 202641.4%27.7%22.6%5.8%2.4%
Aug 202641.3%27.6%22.5%5.8%2.9%
Sep 202643.5%29%19.4%5%3%

How has the Kennards Self Storage and National Storage comparison changed over the last 12 months?

3 findings

How did search popularity change for Australia self storage companies in September 2026?

2 changes

  1. In September 2026, National Storage gained share of searches among self storage companies in Australia, from 41.3% to 43.5%.

  2. In September 2026, Kennards Self Storage lost share of searches among self storage companies in Australia, from 22.5% to 19.4%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Kennards Self Storage’s and National Storage’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Kennards Self Storage

1 branded search term

  • kennards self storage

National Storage

1 branded search term

  • national storage

How the Brand Demand Index is measured

Other head-to-heads among self storage companies

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