Brandwave

Fort Knox Self Storage vs Storage King:Which is more popular?

In September 2026, Storage King had more branded searches than Fort Knox Self Storage among self storage companies in Australia. Storage King had about 18,100 branded searches, while Fort Knox Self Storage had 3,120. Storage King made up 29% of all self storage company searches we track, and Fort Knox Self Storage accounted for 5%. When we asked ChatGPT and Google AI Overviews about self storage companies, Storage King appeared in all three answers and Fort Knox Self Storage in two. Storage King was mentioned before Fort Knox Self Storage in two out of three answers.

Among self storage companies in Australia in September 2026

Who do people search for more?

Storage King, about 6 searches for every 1 for Fort Knox Self Storage

Storage King 18.1K searchesFort Knox Self Storage 3.1K searches

Who does AI mention more?

Storage King, mentioned in every answer we collected

Storage King in 3 of 3Fort Knox Self Storage in 2 of 3

Who does AI recommend more?

Storage King, named ahead of Fort Knox Self Storage in 2 of 3 answers

Storage King first in 2Fort Knox Self Storage first in 1

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Top self storage companies in ChatGPT and Google AI Overviews

In three ChatGPT questions, Storage King appeared in all three answers. Fort Knox Self Storage was mentioned in two out of three: in two of the three ChatGPT answers. Storage King was listed before Fort Knox Self Storage in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Kennards Self Storage1st
  2. National Storage2nd
  3. Fort Knox Self Storage3rd
  4. Storage King4th
  5. StoreLocal5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about self storage companies

3 answers

Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.

Is Fort Knox Self Storage or Storage King more popular in search?

This chart shows how often people search Google for Fort Knox Self Storage and Storage King by name. Each line represents a brand's share of searches for all five self storage companies we track, month by month, from searches in Australia.

Fort Knox Self Storage and Storage King among self storage companies in Australia, by month

Share of searches by month for Storage King, Fort Knox Self Storage. The figures are in the table below the chart.

View monthly share of searches table
MonthNational StorageStorage KingKennards Self StorageFort Knox Self StorageStoreLocal
Oct 202537.2%30.5%24.8%5.3%2.2%
Nov 202537.2%30.5%25%5.5%1.8%
Dec 202537.2%30.5%24.8%5.3%2.2%
Jan 202641.4%27.8%22.6%5.3%3%
Feb 202638.8%31.8%21.2%5.4%2.7%
Mar 202641.8%28%22.9%4.9%2.4%
Apr 202641.6%27.8%22.7%5%2.9%
May 202641.8%27.9%22.8%5.1%2.5%
Jun 202639%32%21.3%5.4%2.3%
Jul 202641.4%27.7%22.6%5.8%2.4%
Aug 202641.3%27.6%22.5%5.8%2.9%
Sep 202643.5%29%19.4%5%3%

How has the Fort Knox Self Storage and Storage King comparison changed over the last 12 months?

3 findings

How did search popularity change for Australia self storage companies in September 2026?

2 changes

  1. In September 2026, Storage King gained share of searches among self storage companies in Australia, from 27.6% to 29%.

  2. In September 2026, Fort Knox Self Storage lost share of searches among self storage companies in Australia, from 5.8% to 5%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Fort Knox Self Storage’s and Storage King’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Fort Knox Self Storage

2 branded search terms

  • fort knox self storage
  • fort knox storage

Storage King

1 branded search term

  • storage king

How the Brand Demand Index is measured

Other head-to-heads among self storage companies

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