Brandwave

Fort Knox Self Storage vs StoreLocal:Which is more popular?

In September 2026, Fort Knox Self Storage had more branded searches than StoreLocal among self storage companies in Australia. Fort Knox Self Storage had about 3,120 branded searches, while StoreLocal had 1,900. Fort Knox Self Storage made up 5% of all self storage company searches we track, and StoreLocal accounted for 3%. When we asked ChatGPT and Google AI Overviews about self storage companies, Fort Knox Self Storage and StoreLocal each appeared in two of the three answers. Fort Knox Self Storage and StoreLocal were each mentioned first in one of the two answers that named either.

Among self storage companies in Australia in September 2026

Who do people search for more?

Fort Knox Self Storage, about 64% more searches than StoreLocal

Fort Knox Self Storage 3.1K searchesStoreLocal 1.9K searches

Who does AI mention more?

Both were mentioned in 2 of 3 answers.

Fort Knox Self Storage in 2 of 3StoreLocal in 2 of 3

Who does AI recommend more?

Each is named first in 1 of 2 answers.

Fort Knox Self Storage first in 1StoreLocal first in 1

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Top self storage companies in ChatGPT and Google AI Overviews

In three ChatGPT questions, Fort Knox Self Storage and StoreLocal were each mentioned in two out of three: in two of the three ChatGPT answers. Fort Knox Self Storage and StoreLocal were each listed first in one of the two answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Kennards Self Storage1st
  2. National Storage2nd
  3. Fort Knox Self Storage3rd
  4. Storage King4th
  5. StoreLocal5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about self storage companies

3 answers

Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.

Is Fort Knox Self Storage or StoreLocal more popular in search?

This chart shows how often people search Google for Fort Knox Self Storage and StoreLocal by name. Each line represents a brand's share of searches for all five self storage companies we track, month by month, from searches in Australia.

Fort Knox Self Storage and StoreLocal among self storage companies in Australia, by month

Share of searches by month for Fort Knox Self Storage, StoreLocal. The figures are in the table below the chart.

View monthly share of searches table
MonthNational StorageStorage KingKennards Self StorageFort Knox Self StorageStoreLocal
Oct 202537.2%30.5%24.8%5.3%2.2%
Nov 202537.2%30.5%25%5.5%1.8%
Dec 202537.2%30.5%24.8%5.3%2.2%
Jan 202641.4%27.8%22.6%5.3%3%
Feb 202638.8%31.8%21.2%5.4%2.7%
Mar 202641.8%28%22.9%4.9%2.4%
Apr 202641.6%27.8%22.7%5%2.9%
May 202641.8%27.9%22.8%5.1%2.5%
Jun 202639%32%21.3%5.4%2.3%
Jul 202641.4%27.7%22.6%5.8%2.4%
Aug 202641.3%27.6%22.5%5.8%2.9%
Sep 202643.5%29%19.4%5%3%

How has the Fort Knox Self Storage and StoreLocal comparison changed over the last 12 months?

3 findings

How did search popularity change for Australia self storage companies in September 2026?

2 changes

  1. In September 2026, Fort Knox Self Storage lost share of searches among self storage companies in Australia, from 5.8% to 5%.

  2. StoreLocal’s share of searches among self storage companies in Australia has gained ground for 3 months in a row, from 2.3% to 3% in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Fort Knox Self Storage’s and StoreLocal’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Fort Knox Self Storage

2 branded search terms

  • fort knox self storage
  • fort knox storage

StoreLocal

1 branded search term

  • storelocal

How the Brand Demand Index is measured

Other head-to-heads among self storage companies

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