Brandwave

Storage King vs StoreLocal:Which is more popular?

In September 2026, Storage King had more branded searches than StoreLocal among self storage companies in Australia. Storage King had about 18,100 branded searches, while StoreLocal had 1,900. Storage King made up 29% of all self storage company searches we track, and StoreLocal accounted for 3%. When we asked ChatGPT and Google AI Overviews about self storage companies, Storage King appeared in all three answers and StoreLocal in two. Storage King was mentioned before StoreLocal in two out of three answers.

Among self storage companies in Australia in September 2026

Who do people search for more?

Storage King, about 10 searches for every 1 for StoreLocal

Storage King 18.1K searchesStoreLocal 1.9K searches

Who does AI mention more?

Storage King, mentioned in every answer we collected

Storage King in 3 of 3StoreLocal in 2 of 3

Who does AI recommend more?

Storage King, named ahead of StoreLocal in 2 of 3 answers

Storage King first in 2StoreLocal first in 1

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Top self storage companies in ChatGPT and Google AI Overviews

In three ChatGPT questions, Storage King appeared in all three answers. StoreLocal was mentioned in two out of three: in two of the three ChatGPT answers. Storage King was listed before StoreLocal in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Kennards Self Storage1st
  2. National Storage2nd
  3. Fort Knox Self Storage3rd
  4. Storage King4th
  5. StoreLocal5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about self storage companies

3 answers

Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.

Is Storage King or StoreLocal more popular in search?

This chart shows how often people search Google for Storage King and StoreLocal by name. Each line represents a brand's share of searches for all five self storage companies we track, month by month, from searches in Australia.

Storage King and StoreLocal among self storage companies in Australia, by month

Share of searches by month for Storage King, StoreLocal. The figures are in the table below the chart.

View monthly share of searches table
MonthNational StorageStorage KingKennards Self StorageFort Knox Self StorageStoreLocal
Oct 202537.2%30.5%24.8%5.3%2.2%
Nov 202537.2%30.5%25%5.5%1.8%
Dec 202537.2%30.5%24.8%5.3%2.2%
Jan 202641.4%27.8%22.6%5.3%3%
Feb 202638.8%31.8%21.2%5.4%2.7%
Mar 202641.8%28%22.9%4.9%2.4%
Apr 202641.6%27.8%22.7%5%2.9%
May 202641.8%27.9%22.8%5.1%2.5%
Jun 202639%32%21.3%5.4%2.3%
Jul 202641.4%27.7%22.6%5.8%2.4%
Aug 202641.3%27.6%22.5%5.8%2.9%
Sep 202643.5%29%19.4%5%3%

How has the Storage King and StoreLocal comparison changed over the last 12 months?

3 findings

How did search popularity change for Australia self storage companies in September 2026?

2 changes

  1. In September 2026, Storage King gained share of searches among self storage companies in Australia, from 27.6% to 29%.

  2. StoreLocal’s share of searches among self storage companies in Australia has gained ground for 3 months in a row, from 2.3% to 3% in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Storage King’s and StoreLocal’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Storage King

1 branded search term

  • storage king

StoreLocal

1 branded search term

  • storelocal

How the Brand Demand Index is measured

Other head-to-heads among self storage companies

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