Brandwave

Kennards Self Storage vs Storage King:Which is more popular?

In September 2026, Storage King had more branded searches than Kennards Self Storage among self storage companies in Australia. Storage King had about 18,100 branded searches, while Kennards Self Storage had 12,100. Storage King made up 29% of all self storage company searches we track, and Kennards Self Storage accounted for 19.4%. When we asked ChatGPT and Google AI Overviews about self storage companies, both Kennards Self Storage and Storage King appeared in all three answers. Kennards Self Storage was mentioned before Storage King in every answer.

Among self storage companies in Australia in September 2026

Who do people search for more?

Storage King, about 50% more searches than Kennards Self Storage

Storage King 18.1K searchesKennards Self Storage 12.1K searches

Who does AI mention more?

Both are mentioned in every answer we collected.

Kennards Self Storage in 3 of 3Storage King in 3 of 3

Who does AI recommend more?

Kennards Self Storage, named ahead of Storage King in every answer

Kennards Self Storage first in 3Storage King never first

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Top self storage companies in ChatGPT and Google AI Overviews

In three ChatGPT questions, both Kennards Self Storage and Storage King showed up in all three answers. Kennards Self Storage was listed before Storage King in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Kennards Self Storage1st
  2. National Storage2nd
  3. Fort Knox Self Storage3rd
  4. Storage King4th
  5. StoreLocal5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about self storage companies

3 answers

Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.

Is Kennards Self Storage or Storage King more popular in search?

This chart shows how often people search Google for Kennards Self Storage and Storage King by name. Each line represents a brand's share of searches for all five self storage companies we track, month by month, from searches in Australia.

Kennards Self Storage and Storage King among self storage companies in Australia, by month

Share of searches by month for Storage King, Kennards Self Storage. The figures are in the table below the chart.

View monthly share of searches table
MonthNational StorageStorage KingKennards Self StorageFort Knox Self StorageStoreLocal
Oct 202537.2%30.5%24.8%5.3%2.2%
Nov 202537.2%30.5%25%5.5%1.8%
Dec 202537.2%30.5%24.8%5.3%2.2%
Jan 202641.4%27.8%22.6%5.3%3%
Feb 202638.8%31.8%21.2%5.4%2.7%
Mar 202641.8%28%22.9%4.9%2.4%
Apr 202641.6%27.8%22.7%5%2.9%
May 202641.8%27.9%22.8%5.1%2.5%
Jun 202639%32%21.3%5.4%2.3%
Jul 202641.4%27.7%22.6%5.8%2.4%
Aug 202641.3%27.6%22.5%5.8%2.9%
Sep 202643.5%29%19.4%5%3%

How has the Kennards Self Storage and Storage King comparison changed over the last 12 months?

3 findings

How did search popularity change for Australia self storage companies in September 2026?

2 changes

  1. In September 2026, Storage King gained share of searches among self storage companies in Australia, from 27.6% to 29%.

  2. In September 2026, Kennards Self Storage lost share of searches among self storage companies in Australia, from 22.5% to 19.4%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Kennards Self Storage’s and Storage King’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Kennards Self Storage

1 branded search term

  • kennards self storage

Storage King

1 branded search term

  • storage king

How the Brand Demand Index is measured

Other head-to-heads among self storage companies

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