Brandwave

How popular isTesla in search?

In September 2026, people searched for Tesla by name about 285,000 times in Australia, an 8% increase from the previous year. These searches made up 9.1% of all Australia home battery brand searches, placing Tesla sixth out of ten brands.

Share of searches, September 2026
  1. Sigenergy25.3%
  2. GoodWe20.6%
  3. Fox ESS13.4%
  4. Sungrow11.3%
  5. AlphaESS9.1%
  6. Tesla9.1%
  7. BYD3.1%
  8. Redback Technologies3.1%
  9. SolarEdge2.8%
  10. Enphase2.3%
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Which home battery brands compete with Tesla?

Tesla against home battery brands in Australia, by month

Share of searches by month for Sigenergy, GoodWe, Fox ESS, Sungrow, AlphaESS, Tesla, BYD, Redback Technologies, SolarEdge, Enphase. The figures are in the table below the chart.

View monthly share of searches table
MonthSigenergyGoodWeFox ESSSungrowAlphaESSTeslaBYDRedback TechnologiesSolarEdgeEnphase
Oct 202528.6%5.7%19.6%15.6%10.4%8.5%3.1%2.4%3.8%2.4%
Nov 202529.1%5.7%19.3%15.9%10.6%8.6%2.6%2.6%3.1%2.6%
Dec 202524.9%9%16.3%16.6%11.1%9%3.3%2.5%4%3.3%
Jan 202622.6%12.3%20.5%15%8.2%8.2%3.6%3%3.6%3%
Feb 202622%14.7%21.8%14.7%8%8%3.6%2.2%2.9%2.2%
Mar 202617.2%17.2%23.4%14.1%6.3%11.5%4.2%1.7%2.8%1.7%
Apr 202618.8%18.8%20.9%12.5%10.2%8.3%3.6%2.5%2.5%1.9%
May 202623.6%15.8%16.9%12.8%10.5%8.5%3.8%2.9%2.6%2.6%
Jun 202622.1%18.1%14.4%12%9.7%9.7%3.3%4.4%3.3%2.9%
Jul 202625.8%21%13.7%11.5%7.6%9.2%2.8%3.2%2.8%2.3%
Aug 202624.8%20.2%13.1%11%8.9%11%3.1%3.1%2.7%2.2%
Sep 202625.3%20.6%13.4%11.3%9.1%9.1%3.1%3.1%2.8%2.3%

  1. 1.Sigenergy

    25.3%

    Held 1st. 8.1K estimated branded searches, 0% vs prior month. Share +0.5 points.

  2. 2.GoodWe

    20.6%

    Held 2nd. 6.6K estimated branded searches, 0% vs prior month. Share +0.4 points.

  3. 3.Fox ESS

    13.4%

    Held 3rd. 4.3K estimated branded searches, 0% vs prior month. Share +0.3 points.

  4. 4.Sungrow

    11.3%

    Held 4th. 3.6K estimated branded searches, 0% vs prior month. Share +0.2 points.

  5. 5.AlphaESS

    9.1%

    Moved from 6th to 5th. 2.9K estimated branded searches, 0% vs prior month. Share +0.2 points.

  6. 6.Tesla

    9.1%

    Moved from 5th to 6th. 2.9K estimated branded searches, -19.4% vs prior month. Share -1.9 points.

  7. 7.BYD

    3.1%

    Held 7th. 1K estimated branded searches, 0% vs prior month. Share +0.1 points.

  8. 8.Redback Technologies

    3.1%

    Held 8th. 1K estimated branded searches, 0% vs prior month. Share +0.1 points.

  9. 9.SolarEdge

    2.8%

    Held 9th. 880 estimated branded searches, 0% vs prior month. Share +0.1 points.

  10. 10.Enphase

    2.3%

    Held 10th. 720 estimated branded searches, 0% vs prior month. Share 0 points.

Tesla and BYD sell other things too, so only their searches that name this product count here, like “tesla powerwall”.

Compare search popularity between Tesla and its closest rivals

Every comparison with Tesla

20 comparisons

How has branded search demand for Tesla changed in Australia over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Tesla in Australia rose from 264K to 285K.
  • Across the 12 months ending September 2026, Tesla’s share of searches among home battery brands in Australia increased from 8.5% to 9.1%.
  • Across the 12 months ending September 2026, Tesla’s share of searches among home battery brands in Australia peaked at 11.5% in March 2026 and was lowest at 8% in February 2026.
  • Across the 12 months ending September 2026, Tesla fell from 5th to 6th among home battery brands in Australia.

How did search popularity change for Australia home battery brands in September 2026?

6 changes

  1. In September 2026, Sigenergy gained share of searches among home battery brands in Australia, from 24.8% to 25.3%.

  2. In September 2026, Tesla lost share of searches among home battery brands in Australia, from 11% to 9.1%.

  3. In September 2026, AlphaESS rose from 6th to 5th among home battery brands in Australia.

  4. Estimated monthly branded searches for GoodWe in Australia rose 175% over 12 measured months, from 2.4K to 6.6K in September 2026.

  5. Estimated monthly branded searches for Fox ESS in Australia fell 48.2% over 12 measured months, from 8.3K to 4.3K in September 2026.

  6. Estimated monthly branded searches for Sungrow in Australia fell 45.5% over 12 measured months, from 6.6K to 3.6K in September 2026.

How are Tesla’s branded searches counted?

8 search terms

Brandwave collects information about searches that people make online using Tesla’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • cybertruck
  • tesla
  • tesla cars
  • tesla cybertruck
  • tesla model s
  • tesla model x
  • tesla model y
  • tesla powerwall

Do you work for Tesla? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Tesla compete?

Tesla is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Car brands6th of 574.3%Show ranking
Electric car brands2nd of 1021.1%Show ranking
Home battery brands6th of 109.1%Shown above
Creator with pink hair and a pink jacket

Is Tesla your brand?

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