Hyundai vs Tesla:Which is more popular?
In September 2026, Tesla had more branded searches than Hyundai among car brands in Australia. Tesla had about 282,000 branded searches, while Hyundai had 228,000. Tesla made up 4.3% of all car brand searches we track, and Hyundai accounted for 3.5%. When we asked ChatGPT and Google AI Overviews about car brands, Hyundai appeared in all five answers and Tesla in two. Hyundai was mentioned before Tesla in every answer.
Who do people search for more?
Tesla, about 24% more searches than Hyundai
Who does AI mention more?
Hyundai, mentioned in every answer we collected
Who does AI recommend more?
Hyundai, named ahead of Tesla in every answer
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Top car brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Hyundai appeared in all five answers. Tesla was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Hyundai was listed before Tesla in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Toyota5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Hyundai5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
BYD4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Kia3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Ford3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Mazda2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Tesla2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Honda2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Suzuki2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Mitsubishi1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about car brands
5 answers
Asked ChatGPT
“Which car should I buy in Australia?”
Asked ChatGPT
“What are the most reliable car brands in Australia?”
Asked ChatGPT
“What is the best SUV to buy in Australia?”
Searched Google, AI Overview
“car brands”
Searched Google, AI Overview
“new car”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Is Hyundai or Tesla more popular in search?
This chart shows how often people search Google for Hyundai and Tesla by name. Each line represents a brand's share of searches for all 57 car brands we track, month by month, from searches in Australia.
Share of searches by month for Tesla, Hyundai. The figures are in the table below the chart.
View monthly share of searches table
| Month | Toyota | BYD | Mitsubishi | Mazda | Kia | Tesla | Ford | Hyundai | Subaru | Honda | Nissan | Porsche | Zeekr | Geely | Suzuki |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 13.4% | 4.6% | 4.9% | 5.3% | 5% | 3.7% | 4.9% | 4.3% | 4% | 3.1% | 3.3% | 3% | 0.69% | 0.48% | 3% |
| Nov 2025 | 13.2% | 4.8% | 5.2% | 5.5% | 4.9% | 3.3% | 4.9% | 4.1% | 3.7% | 3.2% | 3.6% | 3.1% | 0.72% | 0.52% | 2.7% |
| Dec 2025 | 13.4% | 4.5% | 5.2% | 5.3% | 5% | 3.2% | 4.7% | 4.2% | 3.9% | 3.5% | 3.3% | 2.9% | 0.76% | 0.53% | 2.8% |
| Jan 2026 | 13.6% | 4.9% | 5.3% | 5.8% | 5.4% | 3.1% | 4.8% | 4.5% | 3.9% | 3.1% | 3.3% | 2.6% | 0.81% | 0.57% | 3% |
| Feb 2026 | 13.1% | 4.9% | 4.9% | 5.4% | 5.4% | 3.3% | 4.5% | 4.1% | 3.9% | 3.2% | 3.3% | 2.7% | 0.86% | 0.91% | 2.8% |
| Mar 2026 | 11.8% | 9.8% | 4.6% | 5.1% | 5.1% | 6% | 3.6% | 3.8% | 3.3% | 2.7% | 2.8% | 2.6% | 1.6% | 1.3% | 2.3% |
| Apr 2026 | 11.6% | 9% | 4.6% | 4.5% | 4.9% | 5.4% | 3.9% | 3.7% | 3.1% | 2.9% | 2.9% | 2.5% | 2.5% | 1.5% | 2.5% |
| May 2026 | 12.1% | 7% | 5.1% | 5.2% | 4.7% | 3.8% | 4.4% | 3.8% | 3.4% | 3.1% | 3% | 2.9% | 2.2% | 1.4% | 2.6% |
| Jun 2026 | 12.3% | 6.3% | 4.6% | 5% | 4.9% | 3.6% | 4.5% | 4.1% | 3.7% | 3.1% | 2.9% | 2.7% | 1.8% | 1.6% | 2.6% |
| Jul 2026 | 12.5% | 6% | 4.2% | 5.4% | 5% | 3.5% | 4.1% | 4.1% | 3.6% | 3.2% | 2.9% | 2.8% | 1.8% | 1.6% | 2.5% |
| Aug 2026 | 12.5% | 5.9% | 4.2% | 5.5% | 4.8% | 3.8% | 4.3% | 3.8% | 3.7% | 3.2% | 3.2% | 2.8% | 2% | 1.9% | 2.6% |
| Sep 2026 | 11.4% | 6.5% | 5.7% | 4.8% | 4.6% | 4.3% | 4.2% | 3.5% | 3.4% | 3.1% | 3% | 2.8% | 2.5% | 2.4% | 2.4% |
How has the Hyundai and Tesla comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 12 months ending September 2026: Tesla took it in March 2026, Hyundai took it in June 2026, Tesla took it in August 2026.
- Across the 12 months ending September 2026, Hyundai’s share of searches among car brands in Australia moved from 4.3% to 3.5%, and its estimated monthly branded searches moved from 305K to 228K.
- Across the 12 months ending September 2026, Tesla’s share of searches among car brands in Australia moved from 3.7% to 4.3%, and its estimated monthly branded searches moved from 260K to 282K.
How did search popularity change for Australia car brands in September 2026?
2 changes
In September 2026, Tesla overtook Ford to rank 6th among car brands in Australia, with 4.3% of the searches.
Estimated monthly branded searches for Hyundai in Australia fell 25.5% over 12 measured months, from 305K to 228K in September 2026.
How are branded searches counted?
13 search terms
Brandwave collects information about searches that people make online using Hyundai’s and Tesla’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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