Brandwave

Ora vs TESLA:Which is more popular?

In September 2026, TESLA had more branded searches than Ora among electric car brands in Australia. TESLA had about 165,000 branded searches, while Ora had 9,900. TESLA made up 21.1% of all electric car brand searches we track, and Ora accounted for 1.3%. When we asked ChatGPT and Google AI Overviews about electric car brands, TESLA appeared in four of the five answers and Ora in none.

Among electric car brands in Australia in September 2026

Who do people search for more?

TESLA, about 17 searches for every 1 for Ora

TESLA 165K searchesOra 9.9K searches

Who does AI mention more?

TESLA, mentioned in 4 of 5 answers, Ora in 0

TESLA in 4 of 5Ora in 0 of 5

Who does AI recommend more?

TESLA, the only one of the two named

TESLA first in 4Ora never named

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Top electric car brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, TESLA was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Ora did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. BYD1st
  2. TESLA2nd
  3. Kia3rd
  4. Zeekr–
  5. Denza–
  6. XPENG–
  7. Polestar–
  8. Leapmotor–
  9. Deepal–
  10. Ora–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • BYD5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • TESLA4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Kia3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Zeekr0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Denza0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • XPENG0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Polestar0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Leapmotor0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Deepal0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ora0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about electric car brands

5 answers
  • Asked ChatGPT

    “What's the best electric car to buy in Australia?”

    1. 1TESLA
    2. 2BYD
    3. 3Kia
  • Asked ChatGPT

    “What are the best electric cars for families?”

    1. 1TESLA
    2. 2BYD
    3. 3Kia
  • Asked ChatGPT

    “What's the best value EV in Australia?”

    1. 1BYD
  • Searched Google, AI Overview

    “electric cars”

    1. 1BYD
    2. 2TESLA
  • Searched Google, AI Overview

    “ev cars”

    1. 1BYD
    2. 2Kia
    3. 3TESLA

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Is Ora or TESLA more popular in search?

This chart shows how often people search Google for Ora and TESLA by name. Each line represents a brand's share of searches for all ten electric car brands we track, month by month, from searches in Australia.

Ora and TESLA among electric car brands in Australia, by month

Share of searches by month for TESLA, Ora. The figures are in the table below the chart.

View monthly share of searches table
MonthBYDTESLAZeekrKiaDenzaXPENGPolestarLeapmotorDeepalOra
Oct 202536.9%30.3%7.4%9.2%2.2%3.3%6.1%1.8%1.8%0.99%
Nov 202537.3%25.1%7.5%8.7%3.4%5%7.5%2.2%2.2%1%
Dec 202531.5%25.7%7.7%7.7%14.1%3.5%5.2%1.9%1.9%0.84%
Jan 202634.6%23.3%8.5%13.1%4.7%3.8%7%1.7%2.1%1.1%
Feb 202635.4%23.8%8.7%11%5.8%3.2%7.1%1.7%2.1%1.2%
Mar 202637.6%25.1%9.2%12.5%4.1%2.8%4.1%1.5%1.5%1.5%
Apr 202634.2%22.9%12.5%12.9%5.6%2.5%4.6%1.7%1.4%1.7%
May 202635.8%19.6%16%11.6%5.9%2.6%3.9%2.2%1.4%0.96%
Jun 202635.8%19.6%13.2%10.7%7.2%3.2%4.8%2.6%1.8%1.2%
Jul 202630.3%20.4%13.6%9.1%6.1%11.2%4.1%2.2%1.5%1.5%
Aug 202633.1%22.2%14.8%9.6%5.4%5.4%4.5%2%1.6%1.3%
Sep 202631.4%21.1%17.2%8.9%6.3%5.2%4.2%2.8%1.5%1.3%

How has the Ora and TESLA comparison changed over the last 12 months?

3 findings
  • TESLA was ahead of Ora in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Ora’s share of searches among electric car brands in Australia moved from 0.99% to 1.3%, and its estimated monthly branded searches moved from 5.4K to 9.9K.
  • Across the 12 months ending September 2026, TESLA’s share of searches among electric car brands in Australia moved from 30.3% to 21.1%, and its estimated monthly branded searches held steady at 165K.

How did search popularity change for Australia electric car brands in September 2026?

2 changes
  1. In September 2026, TESLA lost share of searches among electric car brands in Australia, from 22.2% to 21.1%.

  2. Estimated monthly branded searches for Ora in Australia rose 83.3% over 12 measured months, from 5.4K to 9.9K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Ora’s and TESLA’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Ora

1 branded search term

  • gwm ora

TESLA

1 branded search term

  • tesla

How the Brand Demand Index is measured

Other head-to-heads among electric car brands

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