Brandwave

BYD vs Zeekr:Which is more popular?

In September 2026, BYD had more branded searches than Zeekr among electric car brands in Australia. BYD had about 246,000 branded searches, while Zeekr had 135,000. BYD made up 31.4% of all electric car brand searches we track, and Zeekr accounted for 17.2%. When we asked ChatGPT and Google AI Overviews about electric car brands, BYD appeared in all five answers and Zeekr in none.

Among electric car brands in Australia in September 2026

Who do people search for more?

BYD, about 82% more searches than Zeekr

BYD 246K searchesZeekr 135K searches

Who does AI mention more?

BYD, mentioned in every answer we collected

BYD in 5 of 5Zeekr in 0 of 5

Who does AI recommend more?

BYD, the only one of the two named

BYD first in 4Zeekr never named

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Top electric car brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, BYD appeared in all five answers. Zeekr did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. BYD1st
  2. TESLA2nd
  3. Kia3rd
  4. Zeekr–
  5. Denza–
  6. XPENG–
  7. Polestar–
  8. Leapmotor–
  9. Deepal–
  10. Ora–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • BYD5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • TESLA4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Kia3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Zeekr0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Denza0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • XPENG0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Polestar0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Leapmotor0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Deepal0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ora0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about electric car brands

5 answers
  • Asked ChatGPT

    “What's the best electric car to buy in Australia?”

    1. 1TESLA
    2. 2BYD
    3. 3Kia
  • Asked ChatGPT

    “What are the best electric cars for families?”

    1. 1TESLA
    2. 2BYD
    3. 3Kia
  • Asked ChatGPT

    “What's the best value EV in Australia?”

    1. 1BYD
  • Searched Google, AI Overview

    “electric cars”

    1. 1BYD
    2. 2TESLA
  • Searched Google, AI Overview

    “ev cars”

    1. 1BYD
    2. 2Kia
    3. 3TESLA

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Is BYD or Zeekr more popular in search?

This chart shows how often people search Google for BYD and Zeekr by name. Each line represents a brand's share of searches for all ten electric car brands we track, month by month, from searches in Australia.

BYD and Zeekr among electric car brands in Australia, by month

Share of searches by month for BYD, Zeekr. The figures are in the table below the chart.

View monthly share of searches table
MonthBYDTESLAZeekrKiaDenzaXPENGPolestarLeapmotorDeepalOra
Oct 202536.9%30.3%7.4%9.2%2.2%3.3%6.1%1.8%1.8%0.99%
Nov 202537.3%25.1%7.5%8.7%3.4%5%7.5%2.2%2.2%1%
Dec 202531.5%25.7%7.7%7.7%14.1%3.5%5.2%1.9%1.9%0.84%
Jan 202634.6%23.3%8.5%13.1%4.7%3.8%7%1.7%2.1%1.1%
Feb 202635.4%23.8%8.7%11%5.8%3.2%7.1%1.7%2.1%1.2%
Mar 202637.6%25.1%9.2%12.5%4.1%2.8%4.1%1.5%1.5%1.5%
Apr 202634.2%22.9%12.5%12.9%5.6%2.5%4.6%1.7%1.4%1.7%
May 202635.8%19.6%16%11.6%5.9%2.6%3.9%2.2%1.4%0.96%
Jun 202635.8%19.6%13.2%10.7%7.2%3.2%4.8%2.6%1.8%1.2%
Jul 202630.3%20.4%13.6%9.1%6.1%11.2%4.1%2.2%1.5%1.5%
Aug 202633.1%22.2%14.8%9.6%5.4%5.4%4.5%2%1.6%1.3%
Sep 202631.4%21.1%17.2%8.9%6.3%5.2%4.2%2.8%1.5%1.3%

How has the BYD and Zeekr comparison changed over the last 12 months?

3 findings
  • BYD was ahead of Zeekr in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, BYD’s share of searches among electric car brands in Australia moved from 36.9% to 31.4%, and its estimated monthly branded searches moved from 201K to 246K.
  • Across the 12 months ending September 2026, Zeekr’s share of searches among electric car brands in Australia moved from 7.4% to 17.2%, and its estimated monthly branded searches moved from 40.5K to 135K.

How did search popularity change for Australia electric car brands in September 2026?

2 changes
  1. In September 2026, Zeekr gained share of searches among electric car brands in Australia, from 14.8% to 17.2%.

  2. In September 2026, BYD lost share of searches among electric car brands in Australia, from 33.1% to 31.4%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using BYD’s and Zeekr’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

BYD

1 branded search term

  • byd

Zeekr

1 branded search term

  • zeekr

How the Brand Demand Index is measured

Other head-to-heads among electric car brands

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