Electric car brands in Australia:Which are most popular?

Name: Electric car brands in Australia: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, BYD was the most searched electric car brand in Australia, accounting for 31.4% of all searches among the ten brands we track. When we checked with ChatGPT and Google AI Overviews, BYD showed up in every answer. BYD was recommended most often, coming first in two out of four responses that gave a list.

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Top electric car brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, BYD appeared every time. BYD was recommended most often, coming first in two out of four answers that gave a list. TESLA was second, and Kia was third. Zeekr, which ranked third in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

BYD1st
TESLA2nd
Kia3rd
Zeekr–
Denza–
XPENG–
Polestar–
Leapmotor–
Deepal–
Ora–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
BYD	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
TESLA	Named in 2 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	4 of 5
Kia	Named in 2 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	3 of 5
Zeekr	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Denza	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
XPENG	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Polestar	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Leapmotor	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Deepal	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Ora	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

BYD5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
TESLA4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Kia3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Zeekr0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Denza0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
XPENG0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Polestar0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Leapmotor0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Deepal0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ora0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about electric car brands

5 answers

Asked ChatGPT
“What's the best electric car to buy in Australia?”
1. 1TESLA
2. 2BYD
3. 3Kia
Asked ChatGPT
“What are the best electric cars for families?”
1. 1TESLA
2. 2BYD
3. 3Kia
Asked ChatGPT
“What's the best value EV in Australia?”
1. 1BYD
Searched Google, AI Overview
“electric cars”
1. 1BYD
2. 2TESLA
Searched Google, AI Overview
“ev cars”
1. 1BYD
2. 2Kia
3. 3TESLA

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Which electric car brands do people search for most?

This chart shows how often people search Google for each electric car brand by name. Each line represents a brand's share of searches for all ten electric car brands we track, month by month, from searches in Australia.

Share of searches among electric car brands in Australia, by month

Month	BYD	TESLA	Zeekr	Kia	Denza	XPENG	Polestar	Leapmotor	Deepal	Ora
Oct 2025	36.9%	30.3%	7.4%	9.2%	2.2%	3.3%	6.1%	1.8%	1.8%	0.99%
Nov 2025	37.3%	25.1%	7.5%	8.7%	3.4%	5%	7.5%	2.2%	2.2%	1%
Dec 2025	31.5%	25.7%	7.7%	7.7%	14.1%	3.5%	5.2%	1.9%	1.9%	0.84%
Jan 2026	34.6%	23.3%	8.5%	13.1%	4.7%	3.8%	7%	1.7%	2.1%	1.1%
Feb 2026	35.4%	23.8%	8.7%	11%	5.8%	3.2%	7.1%	1.7%	2.1%	1.2%
Mar 2026	37.6%	25.1%	9.2%	12.5%	4.1%	2.8%	4.1%	1.5%	1.5%	1.5%
Apr 2026	34.2%	22.9%	12.5%	12.9%	5.6%	2.5%	4.6%	1.7%	1.4%	1.7%
May 2026	35.8%	19.6%	16%	11.6%	5.9%	2.6%	3.9%	2.2%	1.4%	0.96%
Jun 2026	35.8%	19.6%	13.2%	10.7%	7.2%	3.2%	4.8%	2.6%	1.8%	1.2%
Jul 2026	30.3%	20.4%	13.6%	9.1%	6.1%	11.2%	4.1%	2.2%	1.5%	1.5%
Aug 2026	33.1%	22.2%	14.8%	9.6%	5.4%	5.4%	4.5%	2%	1.6%	1.3%
Sep 2026	31.4%	21.1%	17.2%	8.9%	6.3%	5.2%	4.2%	2.8%	1.5%	1.3%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	BYD	31.4%	246K	0%	-1.7 points
2, held 2nd	TESLA	21.1%	165K	0%	-1.1 points
3, held 3rd	Zeekr	17.2%	135K	+22.7%	+2.4 points
4, held 4th	Kia	8.9%	69.5K	-2.5%	-0.7 points
5, held 5th	Denza	6.3%	49.5K	+22.2%	+0.9 points
6, held 6th	XPENG	5.2%	40.5K	0%	-0.3 points
7, held 7th	Polestar	4.2%	33.1K	0%	-0.2 points
8, held 8th	Leapmotor	2.8%	22.2K	+50%	+0.8 points
9, held 9th	Deepal	1.5%	12.1K	0%	-0.1 points
10, held 10th	Ora	1.3%	9.9K	0%	-0.1 points

1.BYD
31.4%
Held 1st. 246K estimated branded searches, 0% vs prior month. Share -1.7 points.
2.TESLA
21.1%
Held 2nd. 165K estimated branded searches, 0% vs prior month. Share -1.1 points.
3.Zeekr
17.2%
Held 3rd. 135K estimated branded searches, +22.7% vs prior month. Share +2.4 points.
4.Kia
8.9%
Held 4th. 69.5K estimated branded searches, -2.5% vs prior month. Share -0.7 points.
5.Denza
6.3%
Held 5th. 49.5K estimated branded searches, +22.2% vs prior month. Share +0.9 points.
6.XPENG
5.2%
Held 6th. 40.5K estimated branded searches, 0% vs prior month. Share -0.3 points.
7.Polestar
4.2%
Held 7th. 33.1K estimated branded searches, 0% vs prior month. Share -0.2 points.
8.Leapmotor
2.8%
Held 8th. 22.2K estimated branded searches, +50% vs prior month. Share +0.8 points.
9.Deepal
1.5%
Held 9th. 12.1K estimated branded searches, 0% vs prior month. Share -0.1 points.
10.Ora
1.3%
Held 10th. 9.9K estimated branded searches, 0% vs prior month. Share -0.1 points.

Which brand is most popular in search among electric car brands in Australia?

10 brands

In September 2026, BYD was the most searched among electric car brands in Australia, with an estimated 246K branded searches, 31.4% of all searches for the ten we track. TESLA is in 2nd place, 10.3 percentage points behind at 21.1%.

Australia electric car brands, last 12 months ending September 2026
Brand	Share of searches	Peak	Low	Rank
BYD	36.9% → 31.4%	37.6%Mar 2026	30.3%Jul 2026	1st
TESLA	30.3% → 21.1%	30.3%Oct 2025	19.6%May 2026	2nd
Zeekr	7.4% → 17.2%	17.2%Sep 2026	7.4%Oct 2025	4th → 3rd
Kia	9.2% → 8.9%	13.1%Jan 2026	7.7%Dec 2025	3rd → 4th
Denza	2.2% → 6.3%	14.1%Dec 2025	2.2%Oct 2025	7th → 5th
XPENG	3.3% → 5.2%	11.2%Jul 2026	2.5%Apr 2026	6th
Polestar	6.1% → 4.2%	7.5%Nov 2025	3.9%May 2026	5th → 7th
Leapmotor	1.8% → 2.8%	2.8%Sep 2026	1.5%Mar 2026	9th → 8th
Deepal	1.8% → 1.5%	2.2%Nov 2025	1.4%Apr 2026	8th → 9th
Ora	0.99% → 1.3%	1.7%Apr 2026	0.84%Dec 2025	10th

Each finding as a sentence

Across the 12 months ending September 2026, BYD’s share of searches among electric car brands in Australia decreased from 36.9% to 31.4%.
Across the 12 months ending September 2026, TESLA’s share of searches among electric car brands in Australia decreased from 30.3% to 21.1%.
Across the 12 months ending September 2026, Zeekr’s share of searches among electric car brands in Australia increased from 7.4% to 17.2%.
Across the 12 months ending September 2026, Denza’s share of searches among electric car brands in Australia increased from 2.2% to 6.3%.
Across the 12 months ending September 2026, XPENG’s share of searches among electric car brands in Australia increased from 3.3% to 5.2%.
Across the 12 months ending September 2026, Polestar’s share of searches among electric car brands in Australia decreased from 6.1% to 4.2%.
Across the 12 months ending September 2026, Leapmotor’s share of searches among electric car brands in Australia increased from 1.8% to 2.8%.
Across the 12 months ending September 2026, BYD’s share of searches among electric car brands in Australia peaked at 37.6% in March 2026 and was lowest at 30.3% in July 2026.
Across the 12 months ending September 2026, TESLA’s share of searches among electric car brands in Australia peaked at 30.3% in October 2025 and was lowest at 19.6% in May 2026.
Across the 12 months ending September 2026, Kia’s share of searches among electric car brands in Australia peaked at 13.1% in January 2026 and was lowest at 7.7% in December 2025.
Across the 12 months ending September 2026, Denza’s share of searches among electric car brands in Australia peaked at 14.1% in December 2025 and was lowest at 2.2% in October 2025.
Across the 12 months ending September 2026, XPENG’s share of searches among electric car brands in Australia peaked at 11.2% in July 2026 and was lowest at 2.5% in April 2026.
Across the 12 months ending September 2026, Polestar’s share of searches among electric car brands in Australia peaked at 7.5% in November 2025 and was lowest at 3.9% in May 2026.
Across the 12 months ending September 2026, Leapmotor’s share of searches among electric car brands in Australia peaked at 2.8% in September 2026 and was lowest at 1.5% in March 2026.
Across the 12 months ending September 2026, Zeekr rose from 4th to 3rd among electric car brands in Australia.
Across the 12 months ending September 2026, Kia fell from 3rd to 4th among electric car brands in Australia.
Across the 12 months ending September 2026, Denza rose from 7th to 5th among electric car brands in Australia.
Across the 12 months ending September 2026, Polestar fell from 5th to 7th among electric car brands in Australia.
Across the 12 months ending September 2026, Leapmotor rose from 9th to 8th among electric car brands in Australia.
Across the 12 months ending September 2026, Deepal fell from 8th to 9th among electric car brands in Australia.
Across the 12 months ending September 2026, Ora held steady: its share of searches among electric car brands in Australia moved less than 0.5 percentage points.

How did search popularity change for Australia electric car brands in September 2026?

8 changes

In September 2026, Zeekr gained share of searches among electric car brands in Australia, from 14.8% to 17.2%.
In September 2026, Denza gained share of searches among electric car brands in Australia, from 5.4% to 6.3%.
In September 2026, Leapmotor gained share of searches among electric car brands in Australia, from 2% to 2.8%.
In September 2026, BYD lost share of searches among electric car brands in Australia, from 33.1% to 31.4%.
In September 2026, TESLA lost share of searches among electric car brands in Australia, from 22.2% to 21.1%.
In September 2026, Kia lost share of searches among electric car brands in Australia, from 9.6% to 8.9%.
Estimated monthly branded searches for XPENG in Australia rose 123.8% over 12 measured months, from 18.1K to 40.5K in September 2026.
Estimated monthly branded searches for Ora in Australia rose 83.3% over 12 measured months, from 5.4K to 9.9K in September 2026.

How are branded searches counted for electric car brands?

13 search terms

Each brand's share of searches among electric car brands comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.