Brandwave

Redback Technologies vs Tesla:Which is more popular?

In September 2026, Tesla had more branded searches than Redback Technologies among home battery brands in Australia. Tesla had about 2,900 branded searches, while Redback Technologies had 1,000. Tesla made up 9.1% of all home battery brand searches we track, and Redback Technologies accounted for 3.1%. When we asked ChatGPT and Google AI Overviews about home battery brands, Tesla appeared in four of the five answers and Redback Technologies in none.

Among home battery brands in Australia in September 2026

Who do people search for more?

Tesla, about 3 searches for every 1 for Redback Technologies

Tesla 2.9K searchesRedback Technologies 1K searches

Who does AI mention more?

Tesla, mentioned in 4 of 5 answers, Redback Technologies in 0

Tesla in 4 of 5Redback Technologies in 0 of 5

Who does AI recommend more?

Tesla, the only one of the two named

Tesla first in 4Redback Technologies never named

Follow Redback Technologies vs Tesla and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top home battery brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Tesla was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Redback Technologies did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Tesla1st
  2. Sungrow2nd
  3. BYD3rd
  4. Sigenergy4th
  5. GoodWe5th
  6. AlphaESS6th
  7. SolarEdge7th
  8. Enphase8th
  9. Fox ESS–
  10. Redback Technologies–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Sungrow4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tesla4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Sigenergy2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • GoodWe2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • BYD2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • AlphaESS1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • SolarEdge1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Enphase1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fox ESS0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Redback Technologies0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about home battery brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 27, 2026.

Is Redback Technologies or Tesla more popular in search?

This chart shows how often people search Google for Redback Technologies and Tesla by name. Each line represents a brand's share of searches for all ten home battery brands we track, month by month, from searches in Australia.

Redback Technologies and Tesla among home battery brands in Australia, by month

Share of searches by month for Tesla, Redback Technologies. The figures are in the table below the chart.

View monthly share of searches table
MonthSigenergyGoodWeFox ESSSungrowAlphaESSTeslaBYDRedback TechnologiesSolarEdgeEnphase
Oct 202528.6%5.7%19.6%15.6%10.4%8.5%3.1%2.4%3.8%2.4%
Nov 202529.1%5.7%19.3%15.9%10.6%8.6%2.6%2.6%3.1%2.6%
Dec 202524.9%9%16.3%16.6%11.1%9%3.3%2.5%4%3.3%
Jan 202622.6%12.3%20.5%15%8.2%8.2%3.6%3%3.6%3%
Feb 202622%14.7%21.8%14.7%8%8%3.6%2.2%2.9%2.2%
Mar 202617.2%17.2%23.4%14.1%6.3%11.5%4.2%1.7%2.8%1.7%
Apr 202618.8%18.8%20.9%12.5%10.2%8.3%3.6%2.5%2.5%1.9%
May 202623.6%15.8%16.9%12.8%10.5%8.5%3.8%2.9%2.6%2.6%
Jun 202622.1%18.1%14.4%12%9.7%9.7%3.3%4.4%3.3%2.9%
Jul 202625.8%21%13.7%11.5%7.6%9.2%2.8%3.2%2.8%2.3%
Aug 202624.8%20.2%13.1%11%8.9%11%3.1%3.1%2.7%2.2%
Sep 202625.3%20.6%13.4%11.3%9.1%9.1%3.1%3.1%2.8%2.3%

Tesla sells other things too, so only its searches that name this product count here, like “tesla powerwall”.

How has the Redback Technologies and Tesla comparison changed over the last 12 months?

3 findings

How did search popularity change for Australia home battery brands in September 2026?

1 change
  1. In September 2026, Tesla lost share of searches among home battery brands in Australia, from 11% to 9.1%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Redback Technologies’ and Tesla’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Redback Technologies

1 branded search term

  • redback technologies

Tesla

1 branded search term

  • tesla powerwall

How the Brand Demand Index is measured

Other head-to-heads among home battery brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.