Brandwave

GoodWe vs Tesla:Which is more popular?

In September 2026, GoodWe had more branded searches than Tesla among home battery brands in Australia. GoodWe had about 6,600 branded searches, while Tesla had 2,900. GoodWe made up 20.6% of all home battery brand searches we track, and Tesla accounted for 9.1%. When we asked ChatGPT and Google AI Overviews about home battery brands, Tesla appeared in four of the five answers and GoodWe in two. Tesla was mentioned before GoodWe in every answer.

Among home battery brands in Australia in September 2026

Who do people search for more?

GoodWe, about 2 searches for every 1 for Tesla

GoodWe 6.6K searchesTesla 2.9K searches

Who does AI mention more?

Tesla, mentioned in 4 of 5 answers, GoodWe in 2

Tesla in 4 of 5GoodWe in 2 of 5

Who does AI recommend more?

Tesla, named ahead of GoodWe in every answer

Tesla first in 4GoodWe never first

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Top home battery brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Tesla was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. GoodWe was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Tesla was listed before GoodWe in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Tesla1st
  2. Sungrow2nd
  3. BYD3rd
  4. Sigenergy4th
  5. GoodWe5th
  6. AlphaESS6th
  7. SolarEdge7th
  8. Enphase8th
  9. Fox ESS–
  10. Redback Technologies–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Sungrow4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tesla4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Sigenergy2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • GoodWe2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • BYD2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • AlphaESS1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • SolarEdge1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Enphase1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fox ESS0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Redback Technologies0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about home battery brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 27, 2026.

Is GoodWe or Tesla more popular in search?

This chart shows how often people search Google for GoodWe and Tesla by name. Each line represents a brand's share of searches for all ten home battery brands we track, month by month, from searches in Australia.

GoodWe and Tesla among home battery brands in Australia, by month

Share of searches by month for GoodWe, Tesla. The figures are in the table below the chart.

View monthly share of searches table
MonthSigenergyGoodWeFox ESSSungrowAlphaESSTeslaBYDRedback TechnologiesSolarEdgeEnphase
Oct 202528.6%5.7%19.6%15.6%10.4%8.5%3.1%2.4%3.8%2.4%
Nov 202529.1%5.7%19.3%15.9%10.6%8.6%2.6%2.6%3.1%2.6%
Dec 202524.9%9%16.3%16.6%11.1%9%3.3%2.5%4%3.3%
Jan 202622.6%12.3%20.5%15%8.2%8.2%3.6%3%3.6%3%
Feb 202622%14.7%21.8%14.7%8%8%3.6%2.2%2.9%2.2%
Mar 202617.2%17.2%23.4%14.1%6.3%11.5%4.2%1.7%2.8%1.7%
Apr 202618.8%18.8%20.9%12.5%10.2%8.3%3.6%2.5%2.5%1.9%
May 202623.6%15.8%16.9%12.8%10.5%8.5%3.8%2.9%2.6%2.6%
Jun 202622.1%18.1%14.4%12%9.7%9.7%3.3%4.4%3.3%2.9%
Jul 202625.8%21%13.7%11.5%7.6%9.2%2.8%3.2%2.8%2.3%
Aug 202624.8%20.2%13.1%11%8.9%11%3.1%3.1%2.7%2.2%
Sep 202625.3%20.6%13.4%11.3%9.1%9.1%3.1%3.1%2.8%2.3%

Tesla sells other things too, so only its searches that name this product count here, like “tesla powerwall”.

How has the GoodWe and Tesla comparison changed over the last 12 months?

3 findings
  • The lead changed hands once in the 12 months ending September 2026: GoodWe took it in January 2026.
  • Across the 12 months ending September 2026, GoodWe’s share of searches among home battery brands in Australia moved from 5.7% to 20.6%, and its estimated monthly branded searches moved from 2.4K to 6.6K.
  • Across the 12 months ending September 2026, Tesla’s share of searches among home battery brands in Australia moved from 8.5% to 9.1%, and its estimated monthly branded searches moved from 3.6K to 2.9K.

How did search popularity change for Australia home battery brands in September 2026?

2 changes
  1. In September 2026, Tesla lost share of searches among home battery brands in Australia, from 11% to 9.1%.

  2. Estimated monthly branded searches for GoodWe in Australia rose 175% over 12 measured months, from 2.4K to 6.6K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using GoodWe’s and Tesla’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

GoodWe

1 branded search term

  • goodwe battery

Tesla

1 branded search term

  • tesla powerwall

How the Brand Demand Index is measured

Other head-to-heads among home battery brands

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