Brandwave

How popular isMountain Designs?

In September 2026, people searched for Mountain Designs by name about 8,490 times in Australia, a 22.7% increase from the previous year. These searches made up 0.76% of all Australia outdoor jacket brand searches, placing Mountain Designs eighth out of nine brands. When we asked both ChatGPT and Google AI Overviews about outdoor jacket brands, Mountain Designs did not appear in any of the answers.

Search and AI answers in September 2026

Mountain Designs is the eighth most searched of 9 competitors and not listed in any AI answer.

  1. KathmanduShare of searches 50.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  2. Arc'teryxShare of searches 19.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
  3. MacpacShare of searches 10.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  4. ColumbiaShare of searches 5.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
  5. Mountain DesignsShare of searches 0.76%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top outdoor jacket brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Mountain Designs did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Patagonia1st
  2. Macpac2nd
  3. Kathmandu3rd
  4. The North Face4th
  5. Rab5th
  6. Mont6th
  7. Arc'teryx7th
  8. Columbia7th
  9. Mountain Designs–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Patagonia4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kathmandu3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Macpac3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • The North Face2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Arc'teryx1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Columbia1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Rab1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mont1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mountain Designs0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about outdoor jacket brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Which outdoor jacket brands compete with Mountain Designs?

Mountain Designs against outdoor jacket brands in Australia, by month

Share of searches by month for Kathmandu, Arc'teryx, Macpac, Columbia, Patagonia, The North Face, Mountain Designs. The figures are in the table below the chart.

View monthly share of searches table
MonthKathmanduArc'teryxMacpacColumbiaPatagoniaThe North FaceRabMountain DesignsMont
Oct 202553.2%13.2%16.2%5.9%4.7%4.7%0.78%0.78%0.64%
Nov 202554.4%14%14%6.2%4.1%5%0.83%0.67%0.67%
Dec 202554.2%14.3%14.3%5.2%5.2%5.2%0.84%0.45%0.45%
Jan 202652.4%20.2%11%4.7%4.7%4.7%1.2%0.52%0.52%
Feb 202649.6%19.6%10.7%5.6%5.6%5.6%2.1%0.5%0.62%
Mar 202655.5%14.3%11.6%5.1%6.3%5.1%1%0.56%0.46%
Apr 202657%9.8%14.6%5.3%5.3%5.3%1.2%0.58%0.87%
May 202656.1%11%13.5%6%4.9%6%1.2%0.66%0.66%
Jun 202651.8%10.6%12.9%4.7%4.7%12.9%1.1%0.71%0.51%
Jul 202650.4%10.3%10.3%4.6%3.7%18.8%0.9%0.69%0.41%
Aug 202645.8%14%14%6.2%6.2%11.4%1.2%0.83%0.45%
Sep 202650.5%19.4%10.6%5.7%5.7%5.7%1.4%0.76%0.41%

  1. 1.Kathmandu

    50.5%

    Held 1st. 25.8K estimated branded searches, -35% vs prior month. Share +4.7 points.

  2. 2.Arc'teryx

    19.4%

    Held 2nd. 9.9K estimated branded searches, -18.2% vs prior month. Share +5.4 points.

  3. 3.Macpac

    10.6%

    Held 3rd. 5.4K estimated branded searches, -55.4% vs prior month. Share -3.4 points.

  4. 4.Columbia

    5.7%

    Moved from 5th to 4th. 2.9K estimated branded searches, -46.3% vs prior month. Share -0.6 points.

  5. 5.Patagonia

    5.7%

    Moved from 6th to 5th. 2.9K estimated branded searches, -46.3% vs prior month. Share -0.6 points.

  6. 6.The North Face

    5.7%

    Moved from 4th to 6th. 2.9K estimated branded searches, -70.7% vs prior month. Share -5.7 points.

  7. 7.Rab

    1.4%

    Held 7th. 720 estimated branded searches, -28% vs prior month. Share +0.3 points.

  8. 8.Mountain Designs

    0.76%

    Held 8th. 390 estimated branded searches, -45.8% vs prior month. Share -0.1 points.

  9. 9.Mont

    0.41%

    Held 9th. 210 estimated branded searches, -46.2% vs prior month. Share 0 points.

Mountain Designs, Kathmandu and Macpac sell other things too, so only their searches that name this product count here, like “mountain designs jacket”.

Compare popularity between Mountain Designs and its closest rivals

Every comparison with Mountain Designs

14 comparisons

How has branded search demand for Mountain Designs changed in Australia over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Mountain Designs in Australia rose from 6.9K to 8.5K.
  • Across the 12 months ending September 2026, Mountain Designs fell from 7th to 8th among outdoor jacket brands in Australia.

How did search popularity change for Australia outdoor jacket brands in September 2026?

6 changes

  1. In September 2026, Arc'teryx gained share of searches among outdoor jacket brands in Australia, from 14% to 19.4%.

  2. In September 2026, Kathmandu gained share of searches among outdoor jacket brands in Australia, from 45.8% to 50.5%.

  3. In September 2026, The North Face lost share of searches among outdoor jacket brands in Australia, from 11.4% to 5.7%.

  4. In September 2026, Macpac lost share of searches among outdoor jacket brands in Australia, from 14% to 10.6%.

  5. In September 2026, Columbia lost share of searches among outdoor jacket brands in Australia, from 6.2% to 5.7%.

  6. In September 2026, Patagonia lost share of searches among outdoor jacket brands in Australia, from 6.2% to 5.7%.

How are Mountain Designs’ branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Mountain Designs’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • mountain designs
  • mountain designs jacket

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How the Brand Demand Index is measured

Where does Mountain Designs compete?

Mountain Designs is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Outdoor retailers9th of 91%Show ranking
Outdoor jacket brands8th of 90.76%Shown above
Creator with pink hair and a pink jacket

Is Mountain Designs your brand?

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