Outdoor jacket brands in Australia:Which are most popular?

Name: Outdoor jacket brands in Australia: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Kathmandu was the most searched outdoor jacket brand in Australia, accounting for 50.5% of all searches among the nine brands we track. When we checked with ChatGPT and Google AI Overviews, Patagonia was mentioned most often, in four of the five answers. Patagonia was recommended most often, coming first in four out of five responses.

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Top outdoor jacket brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Patagonia was mentioned most often, in four of the five answers. Patagonia was recommended most often, coming first in four out of five answers. Macpac was second, and Kathmandu was third. Mountain Designs, which ranked eighth in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Patagonia	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
Kathmandu	Named in 1 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	3 of 5
Macpac	Named in 2 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	3 of 5
The North Face	Named in 0 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	2 of 5
Arc'teryx	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Columbia	Named in 0 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	1 of 5
Rab	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Mont	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Mountain Designs	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Patagonia4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Kathmandu3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Macpac3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
The North Face2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Arc'teryx1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Columbia1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Rab1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Mont1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Mountain Designs0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about outdoor jacket brands

5 answers

Asked ChatGPT
“What's the best rain jacket for hiking in Australia?”
1. 1Patagonia
2. 2Macpac
3. 3Mont
Asked ChatGPT
“Which outdoor jacket brand should I buy in Australia?”
1. 1Patagonia
2. 2Macpac
3. 3Kathmandu
4. 4Arc'teryx
Asked ChatGPT
“What's the best puffer jacket for travel?”
1. 1Patagonia
2. 2Rab
Searched Google, AI Overview
“rain jacket”
Searched Google, AI Overview
“waterproof jacket”

Not named in any answer:

Mountain Designs

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Which outdoor jacket brands do people search for most?

This chart shows how often people search Google for each outdoor jacket brand by name. Each line represents a brand's share of searches for all nine outdoor jacket brands we track, month by month, from searches in Australia.

Share of searches among outdoor jacket brands in Australia, by month

Month	Kathmandu	Arc'teryx	Macpac	Columbia	Patagonia	The North Face	Rab	Mountain Designs	Mont
Oct 2025	53.2%	13.2%	16.2%	5.9%	4.7%	4.7%	0.78%	0.78%	0.64%
Nov 2025	54.4%	14%	14%	6.2%	4.1%	5%	0.83%	0.67%	0.67%
Dec 2025	54.2%	14.3%	14.3%	5.2%	5.2%	5.2%	0.84%	0.45%	0.45%
Jan 2026	52.4%	20.2%	11%	4.7%	4.7%	4.7%	1.2%	0.52%	0.52%
Feb 2026	49.6%	19.6%	10.7%	5.6%	5.6%	5.6%	2.1%	0.5%	0.62%
Mar 2026	55.5%	14.3%	11.6%	5.1%	6.3%	5.1%	1%	0.56%	0.46%
Apr 2026	57%	9.8%	14.6%	5.3%	5.3%	5.3%	1.2%	0.58%	0.87%
May 2026	56.1%	11%	13.5%	6%	4.9%	6%	1.2%	0.66%	0.66%
Jun 2026	51.8%	10.6%	12.9%	4.7%	4.7%	12.9%	1.1%	0.71%	0.51%
Jul 2026	50.4%	10.3%	10.3%	4.6%	3.7%	18.8%	0.9%	0.69%	0.41%
Aug 2026	45.8%	14%	14%	6.2%	6.2%	11.4%	1.2%	0.83%	0.45%
Sep 2026	50.5%	19.4%	10.6%	5.7%	5.7%	5.7%	1.4%	0.76%	0.41%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Kathmandu	50.5%	25.8K	-35%	+4.7 points
2, held 2nd	Arc'teryx	19.4%	9.9K	-18.2%	+5.4 points
3, held 3rd	Macpac	10.6%	5.4K	-55.4%	-3.4 points
4, moved from 5th to 4th	Columbia	5.7%	2.9K	-46.3%	-0.6 pointsmoved from 5th to 4th
5, moved from 6th to 5th	Patagonia	5.7%	2.9K	-46.3%	-0.6 pointsmoved from 6th to 5th
6, moved from 4th to 6th	The North Face	5.7%	2.9K	-70.7%	-5.7 pointsmoved from 4th to 6th
7, held 7th	Rab	1.4%	720	-28%	+0.3 points
8, held 8th	Mountain Designs	0.76%	390	-45.8%	-0.1 points
9, held 9th	Mont	0.41%	210	-46.2%	0 points

1.Kathmandu
50.5%
Held 1st. 25.8K estimated branded searches, -35% vs prior month. Share +4.7 points.
2.Arc'teryx
19.4%
Held 2nd. 9.9K estimated branded searches, -18.2% vs prior month. Share +5.4 points.
3.Macpac
10.6%
Held 3rd. 5.4K estimated branded searches, -55.4% vs prior month. Share -3.4 points.
4.Columbia
5.7%
Moved from 5th to 4th. 2.9K estimated branded searches, -46.3% vs prior month. Share -0.6 points.
5.Patagonia
5.7%
Moved from 6th to 5th. 2.9K estimated branded searches, -46.3% vs prior month. Share -0.6 points.
6.The North Face
5.7%
Moved from 4th to 6th. 2.9K estimated branded searches, -70.7% vs prior month. Share -5.7 points.
7.Rab
1.4%
Held 7th. 720 estimated branded searches, -28% vs prior month. Share +0.3 points.
8.Mountain Designs
0.76%
Held 8th. 390 estimated branded searches, -45.8% vs prior month. Share -0.1 points.
9.Mont
0.41%
Held 9th. 210 estimated branded searches, -46.2% vs prior month. Share 0 points.

Kathmandu, Macpac and Mountain Designs sell other things too, so only their searches that name this product count here, like “kathmandu jacket”.

Which brand is most popular in search among outdoor jacket brands in Australia?

9 brands

In September 2026, Kathmandu was the most searched among outdoor jacket brands in Australia, with an estimated 25.8K branded searches, 50.5% of all searches for the nine we track. Arc'teryx is in 2nd place, 31.1 percentage points behind at 19.4%.

Australia outdoor jacket brands, last 12 months ending September 2026
Brand	Share of searches	Peak	Low	Rank
Kathmandu	53.2% → 50.5%	57%Apr 2026	45.8%Aug 2026	1st
Arc'teryx	13.2% → 19.4%	20.2%Jan 2026	9.8%Apr 2026	3rd → 2nd
Macpac	16.2% → 10.6%	16.2%Oct 2025	10.3%Jul 2026	2nd → 3rd
Columbia	5.9% → 5.7%	6.2%Aug 2026	4.6%Jul 2026	4th
Patagonia	4.7% → 5.7%	6.3%Mar 2026	3.7%Jul 2026	5th
The North Face	4.7% → 5.7%	18.8%Jul 2026	4.7%Oct 2025	6th
Rab	0.78% → 1.4%	2.1%Feb 2026	0.78%Oct 2025	8th → 7th
Mountain Designs	0.78% → 0.76%	0.83%Aug 2026	0.45%Dec 2025	7th → 8th
Mont	0.64% → 0.41%	0.87%Apr 2026	0.41%Jul 2026	9th

Each finding as a sentence

Across the 12 months ending September 2026, Kathmandu’s share of searches among outdoor jacket brands in Australia decreased from 53.2% to 50.5%.
Across the 12 months ending September 2026, Arc'teryx’s share of searches among outdoor jacket brands in Australia increased from 13.2% to 19.4%.
Across the 12 months ending September 2026, Macpac’s share of searches among outdoor jacket brands in Australia decreased from 16.2% to 10.6%.
Across the 12 months ending September 2026, Patagonia’s share of searches among outdoor jacket brands in Australia increased from 4.7% to 5.7%.
Across the 12 months ending September 2026, The North Face’s share of searches among outdoor jacket brands in Australia increased from 4.7% to 5.7%.
Across the 12 months ending September 2026, Rab’s share of searches among outdoor jacket brands in Australia increased from 0.78% to 1.4%.
Across the 12 months ending September 2026, Kathmandu’s share of searches among outdoor jacket brands in Australia peaked at 57% in April 2026 and was lowest at 45.8% in August 2026.
Across the 12 months ending September 2026, Arc'teryx’s share of searches among outdoor jacket brands in Australia peaked at 20.2% in January 2026 and was lowest at 9.8% in April 2026.
Across the 12 months ending September 2026, Macpac’s share of searches among outdoor jacket brands in Australia peaked at 16.2% in October 2025 and was lowest at 10.3% in July 2026.
Across the 12 months ending September 2026, Columbia’s share of searches among outdoor jacket brands in Australia peaked at 6.2% in August 2026 and was lowest at 4.6% in July 2026.
Across the 12 months ending September 2026, Patagonia’s share of searches among outdoor jacket brands in Australia peaked at 6.3% in March 2026 and was lowest at 3.7% in July 2026.
Across the 12 months ending September 2026, The North Face’s share of searches among outdoor jacket brands in Australia peaked at 18.8% in July 2026 and was lowest at 4.7% in October 2025.
Across the 12 months ending September 2026, Rab’s share of searches among outdoor jacket brands in Australia peaked at 2.1% in February 2026 and was lowest at 0.78% in October 2025.
Across the 12 months ending September 2026, Arc'teryx rose from 3rd to 2nd among outdoor jacket brands in Australia.
Across the 12 months ending September 2026, Macpac fell from 2nd to 3rd among outdoor jacket brands in Australia.
Across the 12 months ending September 2026, Rab rose from 8th to 7th among outdoor jacket brands in Australia.
Across the 12 months ending September 2026, Mountain Designs fell from 7th to 8th among outdoor jacket brands in Australia.
Across the 12 months ending September 2026, Columbia and Mont held steady: their share of searches among outdoor jacket brands in Australia each moved less than 0.5 percentage points.

How did search popularity change for Australia outdoor jacket brands in September 2026?

8 changes

In September 2026, Arc'teryx gained share of searches among outdoor jacket brands in Australia, from 14% to 19.4%.
In September 2026, Kathmandu gained share of searches among outdoor jacket brands in Australia, from 45.8% to 50.5%.
In September 2026, The North Face lost share of searches among outdoor jacket brands in Australia, from 11.4% to 5.7%.
In September 2026, Macpac lost share of searches among outdoor jacket brands in Australia, from 14% to 10.6%.
In September 2026, Columbia lost share of searches among outdoor jacket brands in Australia, from 6.2% to 5.7%.
In September 2026, Patagonia lost share of searches among outdoor jacket brands in Australia, from 6.2% to 5.7%.
Estimated monthly branded searches for Rab in Australia rose 125% over 12 measured months, from 320 to 720 in September 2026.
Estimated monthly branded searches for Mountain Designs in Australia rose 21.9% over 12 measured months, from 320 to 390 in September 2026.

How are branded searches counted for outdoor jacket brands?

10 search terms

Each brand's share of searches among outdoor jacket brands comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.