How popular isMont?
In September 2026, people searched for Mont by name about 210 times in Australia, a 19.2% decrease from the previous year. These searches made up 0.41% of all Australia outdoor jacket brand searches, placing Mont ninth out of nine brands. When we asked both ChatGPT and Google AI Overviews about outdoor jacket brands, Mont appeared in one of the five answers and was the sixth most recommended of the nine.
Mont is the ninth most searched of 9 competitors and the sixth most recommended in AI answers.
KathmanduShare of searches 50.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
Arc'teryxShare of searches 19.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
MacpacShare of searches 10.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
ColumbiaShare of searches 5.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
MontShare of searches 0.41%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
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Top outdoor jacket brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Mont was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Mont is the sixth most recommended of the nine.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Patagonia1st- Macpac2nd
- Kathmandu3rd
The North Face4th
Rab5th- Mont6th
- Arc'teryx7th
- Columbia7th
Mountain Designs–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Patagonia4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Kathmandu3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Macpac3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- The North Face2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Arc'teryx1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Columbia1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Rab1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Mont1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Mountain Designs0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about outdoor jacket brands
5 answers
Asked ChatGPT
“What's the best rain jacket for hiking in Australia?”
Asked ChatGPT
“Which outdoor jacket brand should I buy in Australia?”
Asked ChatGPT
“What's the best puffer jacket for travel?”
Searched Google, AI Overview
“rain jacket”
Searched Google, AI Overview
“waterproof jacket”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Which outdoor jacket brands compete with Mont?
Share of searches by month for Kathmandu, Arc'teryx, Macpac, Columbia, Patagonia, The North Face, Mont. The figures are in the table below the chart.
View monthly share of searches table
| Month | Kathmandu | Arc'teryx | Macpac | Columbia | Patagonia | The North Face | Rab | Mountain Designs | Mont |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 53.2% | 13.2% | 16.2% | 5.9% | 4.7% | 4.7% | 0.78% | 0.78% | 0.64% |
| Nov 2025 | 54.4% | 14% | 14% | 6.2% | 4.1% | 5% | 0.83% | 0.67% | 0.67% |
| Dec 2025 | 54.2% | 14.3% | 14.3% | 5.2% | 5.2% | 5.2% | 0.84% | 0.45% | 0.45% |
| Jan 2026 | 52.4% | 20.2% | 11% | 4.7% | 4.7% | 4.7% | 1.2% | 0.52% | 0.52% |
| Feb 2026 | 49.6% | 19.6% | 10.7% | 5.6% | 5.6% | 5.6% | 2.1% | 0.5% | 0.62% |
| Mar 2026 | 55.5% | 14.3% | 11.6% | 5.1% | 6.3% | 5.1% | 1% | 0.56% | 0.46% |
| Apr 2026 | 57% | 9.8% | 14.6% | 5.3% | 5.3% | 5.3% | 1.2% | 0.58% | 0.87% |
| May 2026 | 56.1% | 11% | 13.5% | 6% | 4.9% | 6% | 1.2% | 0.66% | 0.66% |
| Jun 2026 | 51.8% | 10.6% | 12.9% | 4.7% | 4.7% | 12.9% | 1.1% | 0.71% | 0.51% |
| Jul 2026 | 50.4% | 10.3% | 10.3% | 4.6% | 3.7% | 18.8% | 0.9% | 0.69% | 0.41% |
| Aug 2026 | 45.8% | 14% | 14% | 6.2% | 6.2% | 11.4% | 1.2% | 0.83% | 0.45% |
| Sep 2026 | 50.5% | 19.4% | 10.6% | 5.7% | 5.7% | 5.7% | 1.4% | 0.76% | 0.41% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 50.5% | 25.8K | -35% | +4.7 points | |
| 2, held 2nd | 19.4% | 9.9K | -18.2% | +5.4 points | |
| 3, held 3rd | 10.6% | 5.4K | -55.4% | -3.4 points | |
| 4, moved from 5th to 4th | 5.7% | 2.9K | -46.3% | -0.6 pointsmoved from 5th to 4th | |
| 5, moved from 6th to 5th | 5.7% | 2.9K | -46.3% | -0.6 pointsmoved from 6th to 5th | |
| 6, moved from 4th to 6th | 5.7% | 2.9K | -70.7% | -5.7 pointsmoved from 4th to 6th | |
| 7, held 7th | 1.4% | 720 | -28% | +0.3 points | |
| 8, held 8th | 0.76% | 390 | -45.8% | -0.1 points | |
| 9, held 9th | 0.41% | 210 | -46.2% | 0 points |
50.5%
Held 1st. 25.8K estimated branded searches, -35% vs prior month. Share +4.7 points.
19.4%
Held 2nd. 9.9K estimated branded searches, -18.2% vs prior month. Share +5.4 points.
3.
Macpac10.6%
Held 3rd. 5.4K estimated branded searches, -55.4% vs prior month. Share -3.4 points.
4.
Columbia5.7%
Moved from 5th to 4th. 2.9K estimated branded searches, -46.3% vs prior month. Share -0.6 points.
5.7%
Moved from 6th to 5th. 2.9K estimated branded searches, -46.3% vs prior month. Share -0.6 points.
5.7%
Moved from 4th to 6th. 2.9K estimated branded searches, -70.7% vs prior month. Share -5.7 points.
7.
Rab1.4%
Held 7th. 720 estimated branded searches, -28% vs prior month. Share +0.3 points.
0.76%
Held 8th. 390 estimated branded searches, -45.8% vs prior month. Share -0.1 points.
9.
Mont0.41%
Held 9th. 210 estimated branded searches, -46.2% vs prior month. Share 0 points.
Kathmandu, Macpac and Mountain Designs sell other things too, so only their searches that name this product count here, like “kathmandu jacket”.
Compare popularity between Mont and its closest rivals
Every comparison with Mont
8 comparisons
How has branded search demand for Mont changed in Australia over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Mont in Australia fell from 260 to 210.
- Across the 12 months ending September 2026, Mont’s share of searches among outdoor jacket brands in Australia held steady, from 0.64% to 0.41%.
How did search popularity change for Australia outdoor jacket brands in September 2026?
6 changes
In September 2026, Arc'teryx gained share of searches among outdoor jacket brands in Australia, from 14% to 19.4%.
In September 2026, Kathmandu gained share of searches among outdoor jacket brands in Australia, from 45.8% to 50.5%.
In September 2026, The North Face lost share of searches among outdoor jacket brands in Australia, from 11.4% to 5.7%.
In September 2026, Macpac lost share of searches among outdoor jacket brands in Australia, from 14% to 10.6%.
In September 2026, Columbia lost share of searches among outdoor jacket brands in Australia, from 6.2% to 5.7%.
In September 2026, Patagonia lost share of searches among outdoor jacket brands in Australia, from 6.2% to 5.7%.
How are Mont’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Mont’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- mont jacket
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Is Mont your brand?
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