Columbia vs Mont:Which is more popular?
In September 2026, Columbia had more branded searches than Mont among outdoor jacket brands in Australia. Columbia had about 2,900 branded searches, while Mont had 210. Columbia made up 5.7% of all outdoor jacket brand searches we track, and Mont accounted for 0.41%. When we asked ChatGPT and Google AI Overviews about outdoor jacket brands, Columbia and Mont each appeared in one of the five answers. Columbia and Mont were each mentioned first in one of the two answers that named either.
Who do people search for more?
Columbia, about 14 searches for every 1 for Mont
Who does AI mention more?
Both were mentioned in 1 of 5 answers.
Who does AI recommend more?
Each is named first in 1 of 2 answers.
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Top outdoor jacket brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Columbia was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Mont was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Columbia and Mont were each listed first in one of the two answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Patagonia1st
Macpac2nd
Kathmandu3rd
The North Face4th
Rab5th
Mont6th
Arc'teryx7th- Columbia7th
Mountain Designs–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Patagonia4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Kathmandu3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Macpac3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- The North Face2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Arc'teryx1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Columbia1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Rab1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Mont1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Mountain Designs0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about outdoor jacket brands
5 answers
Asked ChatGPT
“What's the best rain jacket for hiking in Australia?”
Asked ChatGPT
“Which outdoor jacket brand should I buy in Australia?”
Asked ChatGPT
“What's the best puffer jacket for travel?”
Searched Google, AI Overview
“rain jacket”
Searched Google, AI Overview
“waterproof jacket”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Is Columbia or Mont more popular in search?
This chart shows how often people search Google for Columbia and Mont by name. Each line represents a brand's share of searches for all nine outdoor jacket brands we track, month by month, from searches in Australia.
Share of searches by month for Columbia, Mont. The figures are in the table below the chart.
View monthly share of searches table
| Month | Kathmandu | Arc'teryx | Macpac | Columbia | Patagonia | The North Face | Rab | Mountain Designs | Mont |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 53.2% | 13.2% | 16.2% | 5.9% | 4.7% | 4.7% | 0.78% | 0.78% | 0.64% |
| Nov 2025 | 54.4% | 14% | 14% | 6.2% | 4.1% | 5% | 0.83% | 0.67% | 0.67% |
| Dec 2025 | 54.2% | 14.3% | 14.3% | 5.2% | 5.2% | 5.2% | 0.84% | 0.45% | 0.45% |
| Jan 2026 | 52.4% | 20.2% | 11% | 4.7% | 4.7% | 4.7% | 1.2% | 0.52% | 0.52% |
| Feb 2026 | 49.6% | 19.6% | 10.7% | 5.6% | 5.6% | 5.6% | 2.1% | 0.5% | 0.62% |
| Mar 2026 | 55.5% | 14.3% | 11.6% | 5.1% | 6.3% | 5.1% | 1% | 0.56% | 0.46% |
| Apr 2026 | 57% | 9.8% | 14.6% | 5.3% | 5.3% | 5.3% | 1.2% | 0.58% | 0.87% |
| May 2026 | 56.1% | 11% | 13.5% | 6% | 4.9% | 6% | 1.2% | 0.66% | 0.66% |
| Jun 2026 | 51.8% | 10.6% | 12.9% | 4.7% | 4.7% | 12.9% | 1.1% | 0.71% | 0.51% |
| Jul 2026 | 50.4% | 10.3% | 10.3% | 4.6% | 3.7% | 18.8% | 0.9% | 0.69% | 0.41% |
| Aug 2026 | 45.8% | 14% | 14% | 6.2% | 6.2% | 11.4% | 1.2% | 0.83% | 0.45% |
| Sep 2026 | 50.5% | 19.4% | 10.6% | 5.7% | 5.7% | 5.7% | 1.4% | 0.76% | 0.41% |
How has the Columbia and Mont comparison changed over the last 12 months?
3 findings
- Columbia was ahead of Mont in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Columbia’s share of searches among outdoor jacket brands in Australia moved from 5.9% to 5.7%, and its estimated monthly branded searches moved from 2.4K to 2.9K.
- Across the 12 months ending September 2026, Mont’s share of searches among outdoor jacket brands in Australia moved from 0.64% to 0.41%, and its estimated monthly branded searches moved from 260 to 210.
How did search popularity change for Australia outdoor jacket brands in September 2026?
2 changes
In September 2026, Columbia lost share of searches among outdoor jacket brands in Australia, from 6.2% to 5.7%.
Estimated monthly branded searches for Mont in Australia fell 19.2% over 12 measured months, from 260 to 210 in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Columbia’s and Mont’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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