Mont vs Rab:Which is more popular?
In September 2026, Rab had more branded searches than Mont among outdoor jacket brands in Australia. Rab had about 720 branded searches, while Mont had 210. Rab made up 1.4% of all outdoor jacket brand searches we track, and Mont accounted for 0.41%. When we asked ChatGPT and Google AI Overviews about outdoor jacket brands, Mont and Rab each appeared in one of the five answers. Mont and Rab were each mentioned first in one of the two answers that named either.
Who do people search for more?
Rab, about 3 searches for every 1 for Mont
Who does AI mention more?
Both were mentioned in 1 of 5 answers.
Who does AI recommend more?
Each is named first in 1 of 2 answers.
Follow Mont vs Rab and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top outdoor jacket brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Mont and Rab were each mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Mont and Rab were each listed first in one of the two answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Patagonia1st
Macpac2nd
Kathmandu3rd
The North Face4th- Rab5th
Mont6th
Arc'teryx7th
Columbia7th
Mountain Designs–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Patagonia4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Kathmandu3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Macpac3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- The North Face2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Arc'teryx1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Columbia1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Rab1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Mont1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Mountain Designs0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about outdoor jacket brands
5 answers
Asked ChatGPT
“What's the best rain jacket for hiking in Australia?”
Asked ChatGPT
“Which outdoor jacket brand should I buy in Australia?”
Asked ChatGPT
“What's the best puffer jacket for travel?”
Searched Google, AI Overview
“rain jacket”
Searched Google, AI Overview
“waterproof jacket”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Is Mont or Rab more popular in search?
This chart shows how often people search Google for Mont and Rab by name. Each line represents a brand's share of searches for all nine outdoor jacket brands we track, month by month, from searches in Australia.
Share of searches by month for Rab, Mont. The figures are in the table below the chart.
View monthly share of searches table
| Month | Kathmandu | Arc'teryx | Macpac | Columbia | Patagonia | The North Face | Rab | Mountain Designs | Mont |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 53.2% | 13.2% | 16.2% | 5.9% | 4.7% | 4.7% | 0.78% | 0.78% | 0.64% |
| Nov 2025 | 54.4% | 14% | 14% | 6.2% | 4.1% | 5% | 0.83% | 0.67% | 0.67% |
| Dec 2025 | 54.2% | 14.3% | 14.3% | 5.2% | 5.2% | 5.2% | 0.84% | 0.45% | 0.45% |
| Jan 2026 | 52.4% | 20.2% | 11% | 4.7% | 4.7% | 4.7% | 1.2% | 0.52% | 0.52% |
| Feb 2026 | 49.6% | 19.6% | 10.7% | 5.6% | 5.6% | 5.6% | 2.1% | 0.5% | 0.62% |
| Mar 2026 | 55.5% | 14.3% | 11.6% | 5.1% | 6.3% | 5.1% | 1% | 0.56% | 0.46% |
| Apr 2026 | 57% | 9.8% | 14.6% | 5.3% | 5.3% | 5.3% | 1.2% | 0.58% | 0.87% |
| May 2026 | 56.1% | 11% | 13.5% | 6% | 4.9% | 6% | 1.2% | 0.66% | 0.66% |
| Jun 2026 | 51.8% | 10.6% | 12.9% | 4.7% | 4.7% | 12.9% | 1.1% | 0.71% | 0.51% |
| Jul 2026 | 50.4% | 10.3% | 10.3% | 4.6% | 3.7% | 18.8% | 0.9% | 0.69% | 0.41% |
| Aug 2026 | 45.8% | 14% | 14% | 6.2% | 6.2% | 11.4% | 1.2% | 0.83% | 0.45% |
| Sep 2026 | 50.5% | 19.4% | 10.6% | 5.7% | 5.7% | 5.7% | 1.4% | 0.76% | 0.41% |
How has the Mont and Rab comparison changed over the last 12 months?
3 findings
- Rab was ahead of Mont in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Mont’s share of searches among outdoor jacket brands in Australia moved from 0.64% to 0.41%, and its estimated monthly branded searches moved from 260 to 210.
- Across the 12 months ending September 2026, Rab’s share of searches among outdoor jacket brands in Australia moved from 0.78% to 1.4%, and its estimated monthly branded searches moved from 320 to 720.
How did search popularity change for Australia outdoor jacket brands in September 2026?
2 changes
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Mont’s and Rab’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among outdoor jacket brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.