Mont vs Mountain Designs:Which is more popular?
In September 2026, Mountain Designs had more branded searches than Mont among outdoor jacket brands in Australia. Mountain Designs had about 390 branded searches, while Mont had 210. Mountain Designs made up 0.76% of all outdoor jacket brand searches we track, and Mont accounted for 0.41%. When we asked ChatGPT and Google AI Overviews about outdoor jacket brands, Mont appeared in one of the five answers and Mountain Designs in none.
Who do people search for more?
Mountain Designs, about 86% more searches than Mont
Who does AI mention more?
Mont, mentioned in 1 of 5 answers, Mountain Designs in 0
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Top outdoor jacket brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Mont was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Mountain Designs did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Patagonia1st
Macpac2nd
Kathmandu3rd
The North Face4th
Rab5th- Mont6th
Arc'teryx7th
Columbia7th- Mountain Designs–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Patagonia4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Kathmandu3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Macpac3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- The North Face2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Arc'teryx1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Columbia1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Rab1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Mont1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Mountain Designs0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about outdoor jacket brands
5 answers
Asked ChatGPT
“What's the best rain jacket for hiking in Australia?”
Asked ChatGPT
“Which outdoor jacket brand should I buy in Australia?”
Asked ChatGPT
“What's the best puffer jacket for travel?”
Searched Google, AI Overview
“rain jacket”
Searched Google, AI Overview
“waterproof jacket”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Is Mont or Mountain Designs more popular in search?
This chart shows how often people search Google for Mont and Mountain Designs by name. Each line represents a brand's share of searches for all nine outdoor jacket brands we track, month by month, from searches in Australia.
Share of searches by month for Mountain Designs, Mont. The figures are in the table below the chart.
View monthly share of searches table
| Month | Kathmandu | Arc'teryx | Macpac | Columbia | Patagonia | The North Face | Rab | Mountain Designs | Mont |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 53.2% | 13.2% | 16.2% | 5.9% | 4.7% | 4.7% | 0.78% | 0.78% | 0.64% |
| Nov 2025 | 54.4% | 14% | 14% | 6.2% | 4.1% | 5% | 0.83% | 0.67% | 0.67% |
| Dec 2025 | 54.2% | 14.3% | 14.3% | 5.2% | 5.2% | 5.2% | 0.84% | 0.45% | 0.45% |
| Jan 2026 | 52.4% | 20.2% | 11% | 4.7% | 4.7% | 4.7% | 1.2% | 0.52% | 0.52% |
| Feb 2026 | 49.6% | 19.6% | 10.7% | 5.6% | 5.6% | 5.6% | 2.1% | 0.5% | 0.62% |
| Mar 2026 | 55.5% | 14.3% | 11.6% | 5.1% | 6.3% | 5.1% | 1% | 0.56% | 0.46% |
| Apr 2026 | 57% | 9.8% | 14.6% | 5.3% | 5.3% | 5.3% | 1.2% | 0.58% | 0.87% |
| May 2026 | 56.1% | 11% | 13.5% | 6% | 4.9% | 6% | 1.2% | 0.66% | 0.66% |
| Jun 2026 | 51.8% | 10.6% | 12.9% | 4.7% | 4.7% | 12.9% | 1.1% | 0.71% | 0.51% |
| Jul 2026 | 50.4% | 10.3% | 10.3% | 4.6% | 3.7% | 18.8% | 0.9% | 0.69% | 0.41% |
| Aug 2026 | 45.8% | 14% | 14% | 6.2% | 6.2% | 11.4% | 1.2% | 0.83% | 0.45% |
| Sep 2026 | 50.5% | 19.4% | 10.6% | 5.7% | 5.7% | 5.7% | 1.4% | 0.76% | 0.41% |
Mountain Designs sells other things too, so only its searches that name this product count here, like “mountain designs jacket”.
How has the Mont and Mountain Designs comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 12 months ending September 2026: Mont took it in February 2026, Mountain Designs took it in March 2026, Mont took it in April 2026, Mountain Designs took it in June 2026.
- Across the 12 months ending September 2026, Mont’s share of searches among outdoor jacket brands in Australia moved from 0.64% to 0.41%, and its estimated monthly branded searches moved from 260 to 210.
- Across the 12 months ending September 2026, Mountain Designs’ share of searches among outdoor jacket brands in Australia moved from 0.78% to 0.76%, and its estimated monthly branded searches moved from 320 to 390.
How did search popularity change for Australia outdoor jacket brands in September 2026?
2 changes
Estimated monthly branded searches for Mountain Designs in Australia rose 21.9% over 12 measured months, from 320 to 390 in September 2026.
Estimated monthly branded searches for Mont in Australia fell 19.2% over 12 measured months, from 260 to 210 in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Mont’s and Mountain Designs’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Mont
1 branded search term
- mont jacket
Mountain Designs
1 branded search term
- mountain designs jacket
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