How popular isMountain Designs?
In September 2026, people searched for Mountain Designs by name about 8,490 times in Australia, a 22.7% increase from the previous year. These searches made up 1% of all Australia outdoor retailer searches, placing Mountain Designs ninth out of nine retailers. When we asked both ChatGPT and Google AI Overviews about outdoor retailers, Mountain Designs did not appear in any of the answers.
Mountain Designs is the ninth most searched of 9 competitors and not listed in any AI answer.
BCFShare of searches 56.7%Mentioned in 2 of 3 AI answersPlace in AI recommendations 4th
KathmanduShare of searches 13.9%Mentioned in 1 of 3 AI answersPlace in AI recommendations 7th
MacpacShare of searches 9.3%Mentioned in 2 of 3 AI answersPlace in AI recommendations 3rd
Paddy PallinShare of searches 9.3%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
Mountain DesignsShare of searches 1%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
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Top outdoor retailers in ChatGPT and Google AI Overviews
In three ChatGPT questions, Mountain Designs did not appear in any of the three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Paddy Pallin1st
Anaconda2nd- Macpac3rd
- BCF4th
Snowys4th
Tentworld6th- Kathmandu7th
Wildearth–- Mountain Designs–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Paddy Pallin3 of 3Named in 3 of 3 ChatGPT answers
- Anaconda3 of 3Named in 3 of 3 ChatGPT answers
- BCF2 of 3Named in 2 of 3 ChatGPT answers
- Macpac2 of 3Named in 2 of 3 ChatGPT answers
- Tentworld2 of 3Named in 2 of 3 ChatGPT answers
- Snowys2 of 3Named in 2 of 3 ChatGPT answers
- Kathmandu1 of 3Named in 1 of 3 ChatGPT answers
- Wildearth0 of 3Named in 0 of 3 ChatGPT answers
- Mountain Designs0 of 3Named in 0 of 3 ChatGPT answers
See every answer about outdoor retailers
3 answers
Asked ChatGPT
“Where should I buy camping gear in Australia?”
Asked ChatGPT
“What are the best outdoor stores in Australia?”
Asked ChatGPT
“Which store has the best hiking gear in Australia?”
Searched Google, AI Overview
“camping stores”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“outdoor stores”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.
Which outdoor retailers compete with Mountain Designs?
Share of searches by month for BCF, Kathmandu, Macpac, Paddy Pallin, Wildearth, Tentworld, Anaconda, Mountain Designs. The figures are in the table below the chart.
View monthly share of searches table
| Month | BCF | Kathmandu | Macpac | Paddy Pallin | Wildearth | Tentworld | Anaconda | Snowys | Mountain Designs |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 61.6% | 12.3% | 8.3% | 8.3% | 2.5% | 3% | 1.8% | 1.4% | 0.74% |
| Nov 2025 | 62.9% | 12.6% | 8.4% | 6.9% | 2.5% | 2.5% | 2.3% | 1.1% | 0.76% |
| Dec 2025 | 72% | 9.7% | 6.5% | 4.4% | 2% | 2% | 2.2% | 0.87% | 0.48% |
| Jan 2026 | 62.5% | 12.5% | 8.4% | 6.9% | 2.5% | 2.5% | 2.8% | 1.1% | 0.75% |
| Feb 2026 | 58.7% | 11.8% | 9.7% | 9.7% | 3.5% | 2.4% | 2.1% | 1.3% | 0.86% |
| Mar 2026 | 53.8% | 16.2% | 10.8% | 8.9% | 3.2% | 2.7% | 2% | 1.4% | 0.97% |
| Apr 2026 | 55.5% | 16.7% | 11.1% | 7.5% | 2.7% | 2.2% | 2% | 1.2% | 1% |
| May 2026 | 41.6% | 22.7% | 15.3% | 10.2% | 3.1% | 2% | 2.3% | 1.4% | 1.4% |
| Jun 2026 | 38% | 25.4% | 17% | 9.3% | 3.4% | 1.9% | 2.5% | 1.2% | 1.2% |
| Jul 2026 | 40.4% | 27% | 14.8% | 8.1% | 3% | 2% | 2.2% | 1.1% | 1.3% |
| Aug 2026 | 49.8% | 18.2% | 12.2% | 10% | 3.7% | 2.5% | 1.5% | 1.1% | 1.1% |
| Sep 2026 | 56.7% | 13.9% | 9.3% | 9.3% | 3.4% | 2.8% | 2.1% | 1.5% | 1% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 56.7% | 450K | 0% | +6.9 points | |
| 2, held 2nd | 13.9% | 110K | -33.3% | -4.4 points | |
| 3, held 3rd | 9.3% | 74K | -32.7% | -2.8 points | |
| 4, held 4th | 9.3% | 74K | -18.2% | -0.7 points | |
| 5, held 5th | 3.4% | 27.1K | -18.1% | -0.2 points | |
| 6, held 6th | 2.8% | 22.2K | 0% | +0.3 points | |
| 7, held 7th | 2.1% | 16.4K | +21% | +0.6 points | |
| 8, moved from 9th to 8th | 1.5% | 12.1K | +22.2% | +0.4 pointsmoved from 9th to 8th | |
| 9, moved from 8th to 9th | 1% | 8.1K | -18.2% | -0.1 pointsmoved from 8th to 9th |
1.
BCF56.7%
Held 1st. 450K estimated branded searches, 0% vs prior month. Share +6.9 points.
13.9%
Held 2nd. 110K estimated branded searches, -33.3% vs prior month. Share -4.4 points.
3.
Macpac9.3%
Held 3rd. 74K estimated branded searches, -32.7% vs prior month. Share -2.8 points.
9.3%
Held 4th. 74K estimated branded searches, -18.2% vs prior month. Share -0.7 points.
3.4%
Held 5th. 27.1K estimated branded searches, -18.1% vs prior month. Share -0.2 points.
2.8%
Held 6th. 22.2K estimated branded searches, 0% vs prior month. Share +0.3 points.
7.
Anaconda2.1%
Held 7th. 16.4K estimated branded searches, +21% vs prior month. Share +0.6 points.
8.
Snowys1.5%
Moved from 9th to 8th. 12.1K estimated branded searches, +22.2% vs prior month. Share +0.4 points.
1%
Moved from 8th to 9th. 8.1K estimated branded searches, -18.2% vs prior month. Share -0.1 points.
Compare popularity between Mountain Designs and its closest rivals
Every comparison with Mountain Designs
14 comparisons
- Anaconda vs Mountain Designs
- BCF vs Mountain Designs
- Kathmandu vs Mountain Designs
- Macpac vs Mountain Designs
- Mountain Designs vs Paddy Pallin
- Mountain Designs vs Snowys
- Mountain Designs vs Tentworld
- Mountain Designs vs Wildearth
- Arc'teryx vs Mountain Designs
- Columbia vs Mountain Designs
- Mountain Designs vs Patagonia
- Mountain Designs vs Rab
- Mountain Designs vs The North Face
- Mont vs Mountain Designs
How has branded search demand for Mountain Designs changed in Australia over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Mountain Designs in Australia rose from 6.9K to 8.5K.
- Across the 12 months ending September 2026, Mountain Designs’ share of searches among outdoor retailers in Australia held steady, from 0.74% to 1%.
How did search popularity change for Australia outdoor retailers in September 2026?
6 changes
In September 2026, BCF gained share of searches among outdoor retailers in Australia, from 49.8% to 56.7%.
In September 2026, Anaconda gained share of searches among outdoor retailers in Australia, from 1.5% to 2.1%.
In September 2026, Kathmandu lost share of searches among outdoor retailers in Australia, from 18.2% to 13.9%.
In September 2026, Macpac lost share of searches among outdoor retailers in Australia, from 12.2% to 9.3%.
In September 2026, Paddy Pallin lost share of searches among outdoor retailers in Australia, from 10% to 9.3%.
Tentworld’s share of searches among outdoor retailers in Australia has gained ground for 3 months in a row, from 1.9% to 2.8% in September 2026.
How are Mountain Designs’ branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Mountain Designs’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- mountain designs
- mountain designs jacket
Do you work for Mountain Designs? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Mountain Designs compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Outdoor retailers | 9th of 9 | 1% | Shown above |
| Outdoor jacket brands | 8th of 9 | 0.76% | Show ranking |
Is Mountain Designs your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.