Mountain Designs vs Snowys:Which is more popular?
In September 2026, Snowys had more branded searches than Mountain Designs among outdoor retailers in Australia. Snowys had about 12,100 branded searches, while Mountain Designs had 8,100. Snowys made up 1.5% of all outdoor retailer searches we track, and Mountain Designs accounted for 1%. When we asked ChatGPT and Google AI Overviews about outdoor retailers, Snowys appeared in two of the three answers and Mountain Designs in none.
Who do people search for more?
Snowys, about 49% more searches than Mountain Designs
Who does AI mention more?
Snowys, mentioned in 2 of 3 answers, Mountain Designs in 0
Who does AI recommend more?
Snowys, the only one of the two named
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Top outdoor retailers in ChatGPT and Google AI Overviews
In three ChatGPT questions, Snowys was mentioned in two out of three: in two of the three ChatGPT answers. Mountain Designs did not appear in any of the three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Paddy Pallin1st
Anaconda2nd
Macpac3rd
BCF4th- Snowys4th
Tentworld6th
Kathmandu7th
Wildearth–
Mountain Designs–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Paddy Pallin3 of 3Named in 3 of 3 ChatGPT answers
- Anaconda3 of 3Named in 3 of 3 ChatGPT answers
- BCF2 of 3Named in 2 of 3 ChatGPT answers
- Macpac2 of 3Named in 2 of 3 ChatGPT answers
- Tentworld2 of 3Named in 2 of 3 ChatGPT answers
- Snowys2 of 3Named in 2 of 3 ChatGPT answers
- Kathmandu1 of 3Named in 1 of 3 ChatGPT answers
- Wildearth0 of 3Named in 0 of 3 ChatGPT answers
- Mountain Designs0 of 3Named in 0 of 3 ChatGPT answers
See every answer about outdoor retailers
3 answers
Asked ChatGPT
“Where should I buy camping gear in Australia?”
Asked ChatGPT
“What are the best outdoor stores in Australia?”
Asked ChatGPT
“Which store has the best hiking gear in Australia?”
Searched Google, AI Overview
“camping stores”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“outdoor stores”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.
Is Mountain Designs or Snowys more popular in search?
This chart shows how often people search Google for Mountain Designs and Snowys by name. Each line represents a brand's share of searches for all nine outdoor retailers we track, month by month, from searches in Australia.
Share of searches by month for Snowys, Mountain Designs. The figures are in the table below the chart.
View monthly share of searches table
| Month | BCF | Kathmandu | Macpac | Paddy Pallin | Wildearth | Tentworld | Anaconda | Snowys | Mountain Designs |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 61.6% | 12.3% | 8.3% | 8.3% | 2.5% | 3% | 1.8% | 1.4% | 0.74% |
| Nov 2025 | 62.9% | 12.6% | 8.4% | 6.9% | 2.5% | 2.5% | 2.3% | 1.1% | 0.76% |
| Dec 2025 | 72% | 9.7% | 6.5% | 4.4% | 2% | 2% | 2.2% | 0.87% | 0.48% |
| Jan 2026 | 62.5% | 12.5% | 8.4% | 6.9% | 2.5% | 2.5% | 2.8% | 1.1% | 0.75% |
| Feb 2026 | 58.7% | 11.8% | 9.7% | 9.7% | 3.5% | 2.4% | 2.1% | 1.3% | 0.86% |
| Mar 2026 | 53.8% | 16.2% | 10.8% | 8.9% | 3.2% | 2.7% | 2% | 1.4% | 0.97% |
| Apr 2026 | 55.5% | 16.7% | 11.1% | 7.5% | 2.7% | 2.2% | 2% | 1.2% | 1% |
| May 2026 | 41.6% | 22.7% | 15.3% | 10.2% | 3.1% | 2% | 2.3% | 1.4% | 1.4% |
| Jun 2026 | 38% | 25.4% | 17% | 9.3% | 3.4% | 1.9% | 2.5% | 1.2% | 1.2% |
| Jul 2026 | 40.4% | 27% | 14.8% | 8.1% | 3% | 2% | 2.2% | 1.1% | 1.3% |
| Aug 2026 | 49.8% | 18.2% | 12.2% | 10% | 3.7% | 2.5% | 1.5% | 1.1% | 1.1% |
| Sep 2026 | 56.7% | 13.9% | 9.3% | 9.3% | 3.4% | 2.8% | 2.1% | 1.5% | 1% |
How has the Mountain Designs and Snowys comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Mountain Designs took it in July 2026, Snowys took it in September 2026.
- Across the 12 months ending September 2026, Mountain Designs’ share of searches among outdoor retailers in Australia moved from 0.74% to 1%, and its estimated monthly branded searches moved from 6.6K to 8.1K.
- Across the 12 months ending September 2026, Snowys’ share of searches among outdoor retailers in Australia moved from 1.4% to 1.5%, and its estimated monthly branded searches held steady at 12.1K.
How did search popularity change for Australia outdoor retailers in September 2026?
2 changes
In September 2026, Snowys rose from 9th to 8th among outdoor retailers in Australia.
In September 2026, Mountain Designs fell from 8th to 9th among outdoor retailers in Australia.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Mountain Designs’ and Snowys’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Mountain Designs
1 branded search term
- mountain designs
Snowys
1 branded search term
- snowys
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