BCF vs Paddy Pallin:Which is more popular?
In September 2026, BCF had more branded searches than Paddy Pallin among outdoor retailers in Australia. BCF had about 450,000 branded searches, while Paddy Pallin had 74,000. BCF made up 56.7% of all outdoor retailer searches we track, and Paddy Pallin accounted for 9.3%. When we asked ChatGPT and Google AI Overviews about outdoor retailers, Paddy Pallin appeared in all three answers and BCF in two. Paddy Pallin was mentioned before BCF in two out of three answers.
Who do people search for more?
BCF, about 6 searches for every 1 for Paddy Pallin
Who does AI mention more?
Paddy Pallin, mentioned in every answer we collected
Who does AI recommend more?
Paddy Pallin, named ahead of BCF in 2 of 3 answers
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Top outdoor retailers in ChatGPT and Google AI Overviews
In three ChatGPT questions, Paddy Pallin appeared in all three answers. BCF was mentioned in two out of three: in two of the three ChatGPT answers. Paddy Pallin was listed before BCF in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Paddy Pallin1st
Anaconda2nd
Macpac3rd- BCF4th
Snowys4th
Tentworld6th
Kathmandu7th
Wildearth–
Mountain Designs–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Paddy Pallin3 of 3Named in 3 of 3 ChatGPT answers
- Anaconda3 of 3Named in 3 of 3 ChatGPT answers
- BCF2 of 3Named in 2 of 3 ChatGPT answers
- Macpac2 of 3Named in 2 of 3 ChatGPT answers
- Tentworld2 of 3Named in 2 of 3 ChatGPT answers
- Snowys2 of 3Named in 2 of 3 ChatGPT answers
- Kathmandu1 of 3Named in 1 of 3 ChatGPT answers
- Wildearth0 of 3Named in 0 of 3 ChatGPT answers
- Mountain Designs0 of 3Named in 0 of 3 ChatGPT answers
See every answer about outdoor retailers
3 answers
Asked ChatGPT
“Where should I buy camping gear in Australia?”
Asked ChatGPT
“What are the best outdoor stores in Australia?”
Asked ChatGPT
“Which store has the best hiking gear in Australia?”
Searched Google, AI Overview
“camping stores”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“outdoor stores”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.
Is BCF or Paddy Pallin more popular in search?
This chart shows how often people search Google for BCF and Paddy Pallin by name. Each line represents a brand's share of searches for all nine outdoor retailers we track, month by month, from searches in Australia.
Share of searches by month for BCF, Paddy Pallin. The figures are in the table below the chart.
View monthly share of searches table
| Month | BCF | Kathmandu | Macpac | Paddy Pallin | Wildearth | Tentworld | Anaconda | Snowys | Mountain Designs |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 61.6% | 12.3% | 8.3% | 8.3% | 2.5% | 3% | 1.8% | 1.4% | 0.74% |
| Nov 2025 | 62.9% | 12.6% | 8.4% | 6.9% | 2.5% | 2.5% | 2.3% | 1.1% | 0.76% |
| Dec 2025 | 72% | 9.7% | 6.5% | 4.4% | 2% | 2% | 2.2% | 0.87% | 0.48% |
| Jan 2026 | 62.5% | 12.5% | 8.4% | 6.9% | 2.5% | 2.5% | 2.8% | 1.1% | 0.75% |
| Feb 2026 | 58.7% | 11.8% | 9.7% | 9.7% | 3.5% | 2.4% | 2.1% | 1.3% | 0.86% |
| Mar 2026 | 53.8% | 16.2% | 10.8% | 8.9% | 3.2% | 2.7% | 2% | 1.4% | 0.97% |
| Apr 2026 | 55.5% | 16.7% | 11.1% | 7.5% | 2.7% | 2.2% | 2% | 1.2% | 1% |
| May 2026 | 41.6% | 22.7% | 15.3% | 10.2% | 3.1% | 2% | 2.3% | 1.4% | 1.4% |
| Jun 2026 | 38% | 25.4% | 17% | 9.3% | 3.4% | 1.9% | 2.5% | 1.2% | 1.2% |
| Jul 2026 | 40.4% | 27% | 14.8% | 8.1% | 3% | 2% | 2.2% | 1.1% | 1.3% |
| Aug 2026 | 49.8% | 18.2% | 12.2% | 10% | 3.7% | 2.5% | 1.5% | 1.1% | 1.1% |
| Sep 2026 | 56.7% | 13.9% | 9.3% | 9.3% | 3.4% | 2.8% | 2.1% | 1.5% | 1% |
How has the BCF and Paddy Pallin comparison changed over the last 12 months?
3 findings
- BCF was ahead of Paddy Pallin in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, BCF’s share of searches among outdoor retailers in Australia moved from 61.6% to 56.7%, and its estimated monthly branded searches moved from 550K to 450K.
- Across the 12 months ending September 2026, Paddy Pallin’s share of searches among outdoor retailers in Australia moved from 8.3% to 9.3%, and its estimated monthly branded searches held steady at 74K.
How did search popularity change for Australia outdoor retailers in September 2026?
2 changes
In September 2026, BCF gained share of searches among outdoor retailers in Australia, from 49.8% to 56.7%.
In September 2026, Paddy Pallin lost share of searches among outdoor retailers in Australia, from 10% to 9.3%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using BCF’s and Paddy Pallin’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
BCF
1 branded search term
- bcf
Paddy Pallin
1 branded search term
- paddy pallin
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