BCF vs Wildearth:Which is more popular?
In September 2026, BCF had more branded searches than Wildearth among outdoor retailers in Australia. BCF had about 450,000 branded searches, while Wildearth had 27,100. BCF made up 56.7% of all outdoor retailer searches we track, and Wildearth accounted for 3.4%. When we asked ChatGPT and Google AI Overviews about outdoor retailers, BCF appeared in two of the three answers and Wildearth in none.
Follow BCF vs Wildearth and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top outdoor retailers in ChatGPT and Google AI Overviews
In three ChatGPT questions, BCF was mentioned in two out of three: in two of the three ChatGPT answers. Wildearth did not appear in any of the three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Paddy Pallin1st
Anaconda2nd
Macpac3rd
BCF4th
Snowys4th
Tentworld6th
Kathmandu7th
Wildearth–
Mountain Designs–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Paddy Pallin3 of 3Named in 3 of 3 ChatGPT answers
- Anaconda3 of 3Named in 3 of 3 ChatGPT answers
- BCF2 of 3Named in 2 of 3 ChatGPT answers
- Macpac2 of 3Named in 2 of 3 ChatGPT answers
- Tentworld2 of 3Named in 2 of 3 ChatGPT answers
- Snowys2 of 3Named in 2 of 3 ChatGPT answers
- Kathmandu1 of 3Named in 1 of 3 ChatGPT answers
- Wildearth0 of 3Named in 0 of 3 ChatGPT answers
- Mountain Designs0 of 3Named in 0 of 3 ChatGPT answers
See every answer about outdoor retailers
3 answers
Asked ChatGPT
“Where should I buy camping gear in Australia?”
Asked ChatGPT
“What are the best outdoor stores in Australia?”
Asked ChatGPT
“Which store has the best hiking gear in Australia?”
Searched Google, AI Overview
“camping stores”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“outdoor stores”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.
Is BCF or Wildearth more popular in search?
This chart shows how often people search Google for BCF and Wildearth by name. Each line represents a brand's share of searches for all nine outdoor retailers we track, month by month, from searches in Australia.
Share of searches by month for BCF, Wildearth. The figures are in the table below the chart.
View monthly share of searches table
| Month | BCF | Kathmandu | Macpac | Paddy Pallin | Wildearth | Tentworld | Anaconda | Snowys | Mountain Designs |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 61.6% | 12.3% | 8.3% | 8.3% | 2.5% | 3% | 1.8% | 1.4% | 0.74% |
| Nov 2025 | 62.9% | 12.6% | 8.4% | 6.9% | 2.5% | 2.5% | 2.3% | 1.1% | 0.76% |
| Dec 2025 | 72% | 9.7% | 6.5% | 4.4% | 2% | 2% | 2.2% | 0.87% | 0.48% |
| Jan 2026 | 62.5% | 12.5% | 8.4% | 6.9% | 2.5% | 2.5% | 2.8% | 1.1% | 0.75% |
| Feb 2026 | 58.7% | 11.8% | 9.7% | 9.7% | 3.5% | 2.4% | 2.1% | 1.3% | 0.86% |
| Mar 2026 | 53.8% | 16.2% | 10.8% | 8.9% | 3.2% | 2.7% | 2% | 1.4% | 0.97% |
| Apr 2026 | 55.5% | 16.7% | 11.1% | 7.5% | 2.7% | 2.2% | 2% | 1.2% | 1% |
| May 2026 | 41.6% | 22.7% | 15.3% | 10.2% | 3.1% | 2% | 2.3% | 1.4% | 1.4% |
| Jun 2026 | 38% | 25.4% | 17% | 9.3% | 3.4% | 1.9% | 2.5% | 1.2% | 1.2% |
| Jul 2026 | 40.4% | 27% | 14.8% | 8.1% | 3% | 2% | 2.2% | 1.1% | 1.3% |
| Aug 2026 | 49.8% | 18.2% | 12.2% | 10% | 3.7% | 2.5% | 1.5% | 1.1% | 1.1% |
| Sep 2026 | 56.7% | 13.9% | 9.3% | 9.3% | 3.4% | 2.8% | 2.1% | 1.5% | 1% |
How has the BCF and Wildearth comparison changed over the last 12 months?
3 findings
- BCF was ahead of Wildearth in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, BCF’s share of searches among outdoor retailers in Australia moved from 61.6% to 56.7%, and its estimated monthly branded searches moved from 550K to 450K.
- Across the 12 months ending September 2026, Wildearth’s share of searches among outdoor retailers in Australia moved from 2.5% to 3.4%, and its estimated monthly branded searches moved from 22.2K to 27.1K.
How did search popularity change for Australia outdoor retailers in September 2026?
2 changes
In September 2026, BCF gained share of searches among outdoor retailers in Australia, from 49.8% to 56.7%.
Estimated monthly branded searches for Wildearth in Australia rose 22.1% over 12 measured months, from 22.2K to 27.1K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using BCF’s and Wildearth’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among outdoor retailers
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.