Outdoor retailers in Australia:Which are most popular?

Name: Outdoor retailers in Australia: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, BCF was the most searched outdoor retailer in Australia, accounting for 56.7% of all searches among the nine retailers we track. When we checked with ChatGPT and Google AI Overviews, Paddy Pallin and Anaconda showed up in every answer. Paddy Pallin was recommended most often, coming first in two out of three responses.

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Top outdoor retailers in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions, Paddy Pallin and Anaconda appeared every time. Paddy Pallin was recommended most often, coming first in two out of three answers. Anaconda was second, and Macpac was third. Wildearth, which ranked fifth in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Answers that named it
Paddy Pallin	Named in 3 of 3 ChatGPT answers	3 of 3
Anaconda	Named in 3 of 3 ChatGPT answers	3 of 3
BCF	Named in 2 of 3 ChatGPT answers	2 of 3
Macpac	Named in 2 of 3 ChatGPT answers	2 of 3
Tentworld	Named in 2 of 3 ChatGPT answers	2 of 3
Snowys	Named in 2 of 3 ChatGPT answers	2 of 3
Kathmandu	Named in 1 of 3 ChatGPT answers	1 of 3
Wildearth	Named in 0 of 3 ChatGPT answers	0 of 3
Mountain Designs	Named in 0 of 3 ChatGPT answers	0 of 3

Paddy Pallin3 of 3Named in 3 of 3 ChatGPT answers
Anaconda3 of 3Named in 3 of 3 ChatGPT answers
BCF2 of 3Named in 2 of 3 ChatGPT answers
Macpac2 of 3Named in 2 of 3 ChatGPT answers
Tentworld2 of 3Named in 2 of 3 ChatGPT answers
Snowys2 of 3Named in 2 of 3 ChatGPT answers
Kathmandu1 of 3Named in 1 of 3 ChatGPT answers
Wildearth0 of 3Named in 0 of 3 ChatGPT answers
Mountain Designs0 of 3Named in 0 of 3 ChatGPT answers

See every answer about outdoor retailers

3 answers

Asked ChatGPT
“Where should I buy camping gear in Australia?”
1. 1Anaconda
2. 2BCF
3. 3Paddy Pallin
4. 4Snowys
5. 5Kathmandu
6. 6Tentworld
Asked ChatGPT
“What are the best outdoor stores in Australia?”
1. 1Paddy Pallin
2. 2Macpac
3. 3Anaconda
4. 4Snowys
5. 5Tentworld
6. 6BCF
Asked ChatGPT
“Which store has the best hiking gear in Australia?”
1. 1Paddy Pallin
2. 2Macpac
3. 3Anaconda
Searched Google, AI Overview
“camping stores”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“outdoor stores”
Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.

Which outdoor retailers do people search for most?

This chart shows how often people search Google for each outdoor retailer by name. Each line represents a brand's share of searches for all nine outdoor retailers we track, month by month, from searches in Australia.

Share of searches among outdoor retailers in Australia, by month

Month	BCF	Kathmandu	Macpac	Paddy Pallin	Wildearth	Tentworld	Anaconda	Snowys	Mountain Designs
Oct 2025	61.6%	12.3%	8.3%	8.3%	2.5%	3%	1.8%	1.4%	0.74%
Nov 2025	62.9%	12.6%	8.4%	6.9%	2.5%	2.5%	2.3%	1.1%	0.76%
Dec 2025	72%	9.7%	6.5%	4.4%	2%	2%	2.2%	0.87%	0.48%
Jan 2026	62.5%	12.5%	8.4%	6.9%	2.5%	2.5%	2.8%	1.1%	0.75%
Feb 2026	58.7%	11.8%	9.7%	9.7%	3.5%	2.4%	2.1%	1.3%	0.86%
Mar 2026	53.8%	16.2%	10.8%	8.9%	3.2%	2.7%	2%	1.4%	0.97%
Apr 2026	55.5%	16.7%	11.1%	7.5%	2.7%	2.2%	2%	1.2%	1%
May 2026	41.6%	22.7%	15.3%	10.2%	3.1%	2%	2.3%	1.4%	1.4%
Jun 2026	38%	25.4%	17%	9.3%	3.4%	1.9%	2.5%	1.2%	1.2%
Jul 2026	40.4%	27%	14.8%	8.1%	3%	2%	2.2%	1.1%	1.3%
Aug 2026	49.8%	18.2%	12.2%	10%	3.7%	2.5%	1.5%	1.1%	1.1%
Sep 2026	56.7%	13.9%	9.3%	9.3%	3.4%	2.8%	2.1%	1.5%	1%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	BCF	56.7%	450K	0%	+6.9 points
2, held 2nd	Kathmandu	13.9%	110K	-33.3%	-4.4 points
3, held 3rd	Macpac	9.3%	74K	-32.7%	-2.8 points
4, held 4th	Paddy Pallin	9.3%	74K	-18.2%	-0.7 points
5, held 5th	Wildearth	3.4%	27.1K	-18.1%	-0.2 points
6, held 6th	Tentworld	2.8%	22.2K	0%	+0.3 points
7, held 7th	Anaconda	2.1%	16.4K	+21%	+0.6 points
8, moved from 9th to 8th	Snowys	1.5%	12.1K	+22.2%	+0.4 pointsmoved from 9th to 8th
9, moved from 8th to 9th	Mountain Designs	1%	8.1K	-18.2%	-0.1 pointsmoved from 8th to 9th

1.BCF
56.7%
Held 1st. 450K estimated branded searches, 0% vs prior month. Share +6.9 points.
2.Kathmandu
13.9%
Held 2nd. 110K estimated branded searches, -33.3% vs prior month. Share -4.4 points.
3.Macpac
9.3%
Held 3rd. 74K estimated branded searches, -32.7% vs prior month. Share -2.8 points.
4.Paddy Pallin
9.3%
Held 4th. 74K estimated branded searches, -18.2% vs prior month. Share -0.7 points.
5.Wildearth
3.4%
Held 5th. 27.1K estimated branded searches, -18.1% vs prior month. Share -0.2 points.
6.Tentworld
2.8%
Held 6th. 22.2K estimated branded searches, 0% vs prior month. Share +0.3 points.
7.Anaconda
2.1%
Held 7th. 16.4K estimated branded searches, +21% vs prior month. Share +0.6 points.
8.Snowys
1.5%
Moved from 9th to 8th. 12.1K estimated branded searches, +22.2% vs prior month. Share +0.4 points.
9.Mountain Designs
1%
Moved from 8th to 9th. 8.1K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

Which brand is most popular in search among outdoor retailers in Australia?

9 brands

In September 2026, BCF was the most searched among outdoor retailers in Australia, with an estimated 450K branded searches, 56.7% of all searches for the nine we track. Kathmandu is in 2nd place, 42.8 percentage points behind at 13.9%.

Australia outdoor retailers, last 12 months ending September 2026
Brand	Share of searches	Peak	Low	Rank
BCF	61.6% → 56.7%	72%Dec 2025	38%Jun 2026	1st
Kathmandu	12.3% → 13.9%	27%Jul 2026	9.7%Dec 2025	2nd
Macpac	8.3% → 9.3%	17%Jun 2026	6.5%Dec 2025	3rd
Paddy Pallin	8.3% → 9.3%	10.2%May 2026	4.4%Dec 2025	4th
Wildearth	2.5% → 3.4%	3.7%Aug 2026	2%Dec 2025	6th → 5th
Tentworld	3% → 2.8%	3%Oct 2025	1.9%Jun 2026	5th → 6th
Anaconda	1.8% → 2.1%	2.8%Jan 2026	1.5%Aug 2026	7th
Snowys	1.4% → 1.5%	1.5%Sep 2026	0.87%Dec 2025	8th
Mountain Designs	0.74% → 1%	1.4%May 2026	0.48%Dec 2025	9th

Each finding as a sentence

Across the 12 months ending September 2026, BCF’s share of searches among outdoor retailers in Australia decreased from 61.6% to 56.7%.
Across the 12 months ending September 2026, Kathmandu’s share of searches among outdoor retailers in Australia increased from 12.3% to 13.9%.
Across the 12 months ending September 2026, Macpac’s share of searches among outdoor retailers in Australia increased from 8.3% to 9.3%.
Across the 12 months ending September 2026, Paddy Pallin’s share of searches among outdoor retailers in Australia increased from 8.3% to 9.3%.
Across the 12 months ending September 2026, Wildearth’s share of searches among outdoor retailers in Australia increased from 2.5% to 3.4%.
Across the 12 months ending September 2026, BCF’s share of searches among outdoor retailers in Australia peaked at 72% in December 2025 and was lowest at 38% in June 2026.
Across the 12 months ending September 2026, Kathmandu’s share of searches among outdoor retailers in Australia peaked at 27% in July 2026 and was lowest at 9.7% in December 2025.
Across the 12 months ending September 2026, Macpac’s share of searches among outdoor retailers in Australia peaked at 17% in June 2026 and was lowest at 6.5% in December 2025.
Across the 12 months ending September 2026, Paddy Pallin’s share of searches among outdoor retailers in Australia peaked at 10.2% in May 2026 and was lowest at 4.4% in December 2025.
Across the 12 months ending September 2026, Wildearth’s share of searches among outdoor retailers in Australia peaked at 3.7% in August 2026 and was lowest at 2% in December 2025.
Across the 12 months ending September 2026, Tentworld’s share of searches among outdoor retailers in Australia peaked at 3% in October 2025 and was lowest at 1.9% in June 2026.
Across the 12 months ending September 2026, Anaconda’s share of searches among outdoor retailers in Australia peaked at 2.8% in January 2026 and was lowest at 1.5% in August 2026.
Across the 12 months ending September 2026, Wildearth rose from 6th to 5th among outdoor retailers in Australia.
Across the 12 months ending September 2026, Tentworld fell from 5th to 6th among outdoor retailers in Australia.
Across the 12 months ending September 2026, Anaconda, Snowys and Mountain Designs held steady: their share of searches among outdoor retailers in Australia each moved less than 0.5 percentage points.

How did search popularity change for Australia outdoor retailers in September 2026?

8 changes

In September 2026, BCF gained share of searches among outdoor retailers in Australia, from 49.8% to 56.7%.
In September 2026, Anaconda gained share of searches among outdoor retailers in Australia, from 1.5% to 2.1%.
In September 2026, Kathmandu lost share of searches among outdoor retailers in Australia, from 18.2% to 13.9%.
In September 2026, Macpac lost share of searches among outdoor retailers in Australia, from 12.2% to 9.3%.
In September 2026, Paddy Pallin lost share of searches among outdoor retailers in Australia, from 10% to 9.3%.
Tentworld’s share of searches among outdoor retailers in Australia has gained ground for 3 months in a row, from 1.9% to 2.8% in September 2026.
In September 2026, Snowys rose from 9th to 8th among outdoor retailers in Australia.
In September 2026, Mountain Designs fell from 8th to 9th among outdoor retailers in Australia.

How are branded searches counted for outdoor retailers?

11 search terms

Each brand's share of searches among outdoor retailers comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.