Brandwave

How popular isBCF?

In September 2026, people searched for BCF by name about 450,000 times in Australia, an 18.2% decrease from the previous year. These searches made up 56.7% of all Australia outdoor retailer searches, placing BCF first out of nine retailers. When we asked both ChatGPT and Google AI Overviews about outdoor retailers, BCF appeared in two of the three answers and was the joint fourth most recommended of the nine.

Search and AI answers in September 2026

BCF is the most searched of 9 competitors and the joint fourth most recommended in AI answers.

  1. BCFShare of searches 56.7%Mentioned in 2 of 3 AI answersPlace in AI recommendations 4th
  2. KathmanduShare of searches 13.9%Mentioned in 1 of 3 AI answersPlace in AI recommendations 7th
  3. MacpacShare of searches 9.3%Mentioned in 2 of 3 AI answersPlace in AI recommendations 3rd
  4. Paddy PallinShare of searches 9.3%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
  5. WildearthShare of searches 3.4%Mentioned in 0 of 3 AI answersPlace in AI recommendations –

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Top outdoor retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions, BCF was mentioned in two out of three: in two of the three ChatGPT answers. BCF is the joint fourth most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Paddy Pallin1st
  2. Anaconda2nd
  3. Macpac3rd
  4. BCF4th
  5. Snowys4th
  6. Tentworld6th
  7. Kathmandu7th
  8. Wildearth–
  9. Mountain Designs–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Paddy Pallin3 of 3Named in 3 of 3 ChatGPT answers
  • Anaconda3 of 3Named in 3 of 3 ChatGPT answers
  • BCF2 of 3Named in 2 of 3 ChatGPT answers
  • Macpac2 of 3Named in 2 of 3 ChatGPT answers
  • Tentworld2 of 3Named in 2 of 3 ChatGPT answers
  • Snowys2 of 3Named in 2 of 3 ChatGPT answers
  • Kathmandu1 of 3Named in 1 of 3 ChatGPT answers
  • Wildearth0 of 3Named in 0 of 3 ChatGPT answers
  • Mountain Designs0 of 3Named in 0 of 3 ChatGPT answers

See every answer about outdoor retailers

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.

Which outdoor retailers compete with BCF?

BCF against outdoor retailers in Australia, by month

Share of searches by month for BCF, Kathmandu, Macpac, Paddy Pallin, Wildearth, Tentworld, Anaconda. The figures are in the table below the chart.

View monthly share of searches table
MonthBCFKathmanduMacpacPaddy PallinWildearthTentworldAnacondaSnowysMountain Designs
Oct 202561.6%12.3%8.3%8.3%2.5%3%1.8%1.4%0.74%
Nov 202562.9%12.6%8.4%6.9%2.5%2.5%2.3%1.1%0.76%
Dec 202572%9.7%6.5%4.4%2%2%2.2%0.87%0.48%
Jan 202662.5%12.5%8.4%6.9%2.5%2.5%2.8%1.1%0.75%
Feb 202658.7%11.8%9.7%9.7%3.5%2.4%2.1%1.3%0.86%
Mar 202653.8%16.2%10.8%8.9%3.2%2.7%2%1.4%0.97%
Apr 202655.5%16.7%11.1%7.5%2.7%2.2%2%1.2%1%
May 202641.6%22.7%15.3%10.2%3.1%2%2.3%1.4%1.4%
Jun 202638%25.4%17%9.3%3.4%1.9%2.5%1.2%1.2%
Jul 202640.4%27%14.8%8.1%3%2%2.2%1.1%1.3%
Aug 202649.8%18.2%12.2%10%3.7%2.5%1.5%1.1%1.1%
Sep 202656.7%13.9%9.3%9.3%3.4%2.8%2.1%1.5%1%

  1. 1.BCF

    56.7%

    Held 1st. 450K estimated branded searches, 0% vs prior month. Share +6.9 points.

  2. 2.Kathmandu

    13.9%

    Held 2nd. 110K estimated branded searches, -33.3% vs prior month. Share -4.4 points.

  3. 3.Macpac

    9.3%

    Held 3rd. 74K estimated branded searches, -32.7% vs prior month. Share -2.8 points.

  4. 4.Paddy Pallin

    9.3%

    Held 4th. 74K estimated branded searches, -18.2% vs prior month. Share -0.7 points.

  5. 5.Wildearth

    3.4%

    Held 5th. 27.1K estimated branded searches, -18.1% vs prior month. Share -0.2 points.

  6. 6.Tentworld

    2.8%

    Held 6th. 22.2K estimated branded searches, 0% vs prior month. Share +0.3 points.

  7. 7.Anaconda

    2.1%

    Held 7th. 16.4K estimated branded searches, +21% vs prior month. Share +0.6 points.

  8. 8.Snowys

    1.5%

    Moved from 9th to 8th. 12.1K estimated branded searches, +22.2% vs prior month. Share +0.4 points.

  9. 9.Mountain Designs

    1%

    Moved from 8th to 9th. 8.1K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

Compare popularity between BCF and its closest rivals

Every comparison with BCF

8 comparisons

How has branded search demand for BCF changed in Australia over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for BCF in Australia fell from 550K to 450K.
  • Across the 12 months ending September 2026, BCF’s share of searches among outdoor retailers in Australia decreased from 61.6% to 56.7%.
  • Across the 12 months ending September 2026, BCF’s share of searches among outdoor retailers in Australia peaked at 72% in December 2025 and was lowest at 38% in June 2026.

How did search popularity change for Australia outdoor retailers in September 2026?

6 changes

  1. In September 2026, BCF gained share of searches among outdoor retailers in Australia, from 49.8% to 56.7%.

  2. In September 2026, Anaconda gained share of searches among outdoor retailers in Australia, from 1.5% to 2.1%.

  3. In September 2026, Kathmandu lost share of searches among outdoor retailers in Australia, from 18.2% to 13.9%.

  4. In September 2026, Macpac lost share of searches among outdoor retailers in Australia, from 12.2% to 9.3%.

  5. In September 2026, Paddy Pallin lost share of searches among outdoor retailers in Australia, from 10% to 9.3%.

  6. Tentworld’s share of searches among outdoor retailers in Australia has gained ground for 3 months in a row, from 1.9% to 2.8% in September 2026.

How are BCF’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using BCF’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • bcf

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How the Brand Demand Index is measured

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