Mountain Designs vs Patagonia:Which is more popular?
In September 2026, Patagonia had more branded searches than Mountain Designs among outdoor jacket brands in Australia. Patagonia had about 2,900 branded searches, while Mountain Designs had 390. Patagonia made up 5.7% of all outdoor jacket brand searches we track, and Mountain Designs accounted for 0.76%. When we asked ChatGPT and Google AI Overviews about outdoor jacket brands, Patagonia appeared in four of the five answers and Mountain Designs in none.
Who do people search for more?
Patagonia, about 7 searches for every 1 for Mountain Designs
Who does AI mention more?
Patagonia, mentioned in 4 of 5 answers, Mountain Designs in 0
Who does AI recommend more?
Patagonia, the only one of the two named
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Top outdoor jacket brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Patagonia was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Mountain Designs did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Patagonia1st
Macpac2nd
Kathmandu3rd
The North Face4th
Rab5th
Mont6th
Arc'teryx7th
Columbia7th
Mountain Designs–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Patagonia4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Kathmandu3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Macpac3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- The North Face2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Arc'teryx1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Columbia1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Rab1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Mont1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Mountain Designs0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about outdoor jacket brands
5 answers
Asked ChatGPT
“What's the best rain jacket for hiking in Australia?”
Asked ChatGPT
“Which outdoor jacket brand should I buy in Australia?”
Asked ChatGPT
“What's the best puffer jacket for travel?”
Searched Google, AI Overview
“rain jacket”
Searched Google, AI Overview
“waterproof jacket”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Is Mountain Designs or Patagonia more popular in search?
This chart shows how often people search Google for Mountain Designs and Patagonia by name. Each line represents a brand's share of searches for all nine outdoor jacket brands we track, month by month, from searches in Australia.
Share of searches by month for Patagonia, Mountain Designs. The figures are in the table below the chart.
View monthly share of searches table
| Month | Kathmandu | Arc'teryx | Macpac | Columbia | Patagonia | The North Face | Rab | Mountain Designs | Mont |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 53.2% | 13.2% | 16.2% | 5.9% | 4.7% | 4.7% | 0.78% | 0.78% | 0.64% |
| Nov 2025 | 54.4% | 14% | 14% | 6.2% | 4.1% | 5% | 0.83% | 0.67% | 0.67% |
| Dec 2025 | 54.2% | 14.3% | 14.3% | 5.2% | 5.2% | 5.2% | 0.84% | 0.45% | 0.45% |
| Jan 2026 | 52.4% | 20.2% | 11% | 4.7% | 4.7% | 4.7% | 1.2% | 0.52% | 0.52% |
| Feb 2026 | 49.6% | 19.6% | 10.7% | 5.6% | 5.6% | 5.6% | 2.1% | 0.5% | 0.62% |
| Mar 2026 | 55.5% | 14.3% | 11.6% | 5.1% | 6.3% | 5.1% | 1% | 0.56% | 0.46% |
| Apr 2026 | 57% | 9.8% | 14.6% | 5.3% | 5.3% | 5.3% | 1.2% | 0.58% | 0.87% |
| May 2026 | 56.1% | 11% | 13.5% | 6% | 4.9% | 6% | 1.2% | 0.66% | 0.66% |
| Jun 2026 | 51.8% | 10.6% | 12.9% | 4.7% | 4.7% | 12.9% | 1.1% | 0.71% | 0.51% |
| Jul 2026 | 50.4% | 10.3% | 10.3% | 4.6% | 3.7% | 18.8% | 0.9% | 0.69% | 0.41% |
| Aug 2026 | 45.8% | 14% | 14% | 6.2% | 6.2% | 11.4% | 1.2% | 0.83% | 0.45% |
| Sep 2026 | 50.5% | 19.4% | 10.6% | 5.7% | 5.7% | 5.7% | 1.4% | 0.76% | 0.41% |
Mountain Designs sells other things too, so only its searches that name this product count here, like “mountain designs jacket”.
How has the Mountain Designs and Patagonia comparison changed over the last 12 months?
3 findings
- Patagonia was ahead of Mountain Designs in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Mountain Designs’ share of searches among outdoor jacket brands in Australia moved from 0.78% to 0.76%, and its estimated monthly branded searches moved from 320 to 390.
- Across the 12 months ending September 2026, Patagonia’s share of searches among outdoor jacket brands in Australia moved from 4.7% to 5.7%, and its estimated monthly branded searches moved from 1.9K to 2.9K.
How did search popularity change for Australia outdoor jacket brands in September 2026?
2 changes
In September 2026, Patagonia lost share of searches among outdoor jacket brands in Australia, from 6.2% to 5.7%.
Estimated monthly branded searches for Mountain Designs in Australia rose 21.9% over 12 measured months, from 320 to 390 in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Mountain Designs’ and Patagonia’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Mountain Designs
1 branded search term
- mountain designs jacket
Patagonia
1 branded search term
- patagonia jacket
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