Brandwave

How popular isGoogle Nest Wifi?

In September 2026, people searched for Google Nest Wifi by name about 1,600 times in Australia, a 33.3% decrease from the previous year. These searches made up 4.2% of all Australia Wi-Fi router brand searches, placing Google Nest Wifi sixth out of seven brands. When we asked both ChatGPT and Google AI Overviews about Wi-Fi router brands, Google Nest Wifi did not appear in any of the answers.

Search and AI answers in September 2026

Google Nest Wifi is the sixth most searched of 7 competitors and not listed in any AI answer.

  1. UbiquitiShare of searches 32%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. TP-LinkShare of searches 25.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. eeroShare of searches 17.5%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
  4. ASUSShare of searches 11.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  5. Google Nest WifiShare of searches 4.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+2 more

Google Nest Wifi website (opens in a new tab)

Follow Google Nest Wifi and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top Wi-Fi router brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Google Nest Wifi did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. TP-Link1st
  2. NETGEAR2nd
  3. ASUS3rd
  4. eero4th
  5. Ubiquiti–
  6. Google Nest Wifi–
  7. D-Link–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • TP-Link5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ASUS2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • NETGEAR2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • eero1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ubiquiti0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Google Nest Wifi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • D-Link0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about Wi-Fi router brands

5 answers

  • Asked ChatGPT

    “Which Wi-Fi router should I buy in Australia?”

    1. 1TP-Link
    2. 2ASUS

  • Asked ChatGPT

    “What are the best mesh Wi-Fi systems in Australia?”

    1. 1TP-Link
    2. 2eero
    3. 3NETGEAR

  • Asked ChatGPT

    “What's the best router for a large house?”

    1. 1TP-Link
    2. 2NETGEAR
    3. 3ASUS

  • Searched Google, AI Overview

    “wifi router”

    1. 1TP-Link

  • Searched Google, AI Overview

    “mesh wifi”

    1. 1TP-Link

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Which Wi-Fi router brands compete with Google Nest Wifi?

Google Nest Wifi against Wi-Fi router brands in Australia, by month

Share of searches by month for Ubiquiti, TP-Link, eero, ASUS, NETGEAR, Google Nest Wifi. The figures are in the table below the chart.

View monthly share of searches table
MonthUbiquitiTP-LinkeeroASUSNETGEARGoogle Nest WifiD-Link
Oct 202535.3%21.4%19.3%10.5%6.8%4.7%1.9%
Nov 202536.6%22.2%16.4%10.9%7.1%4.8%2%
Dec 202532%21.2%21.4%11.7%6.3%5.2%2.2%
Jan 202633.1%21.9%18.1%12.1%7.2%5.4%2.2%
Feb 202635.5%21.6%19.4%10.6%6.2%4.6%2.1%
Mar 202634%23.5%18.6%10.1%7.4%4.4%2%
Apr 202634.8%23.1%19.1%10.4%6.1%4.5%2.1%
May 202632.3%27.3%17.7%9.6%7%4.2%1.9%
Jun 202630.5%29.4%16.7%11.1%6.6%3.9%1.8%
Jul 202634.1%28.8%15.2%10.1%6%3.7%2%
Aug 202635.3%26.3%15.8%10.5%6.2%3.8%2.1%
Sep 202632%25.9%17.5%11.6%6.9%4.2%1.9%

  1. 1.Ubiquiti

    32%

    Held 1st. 12.1K estimated branded searches, -18.2% vs prior month. Share -3.3 points.

  2. 2.TP-Link

    25.9%

    Held 2nd. 9.8K estimated branded searches, -10.9% vs prior month. Share -0.4 points.

  3. 3.eero

    17.5%

    Held 3rd. 6.6K estimated branded searches, 0% vs prior month. Share +1.7 points.

  4. 4.ASUS

    11.6%

    Held 4th. 4.4K estimated branded searches, 0% vs prior month. Share +1.1 points.

  5. 5.NETGEAR

    6.9%

    Held 5th. 2.6K estimated branded searches, 0% vs prior month. Share +0.7 points.

  6. 6.Google Nest Wifi

    4.2%

    Held 6th. 1.6K estimated branded searches, 0% vs prior month. Share +0.4 points.

  7. 7.D-Link

    1.9%

    Held 7th. 720 estimated branded searches, -18.2% vs prior month. Share -0.2 points.

Compare popularity between Google Nest Wifi and its closest rivals

Every comparison with Google Nest Wifi

6 comparisons

How has branded search demand for Google Nest Wifi changed in Australia over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Google Nest Wifi in Australia fell from 2.4K to 1.6K.
  • Across the 12 months ending September 2026, Google Nest Wifi’s share of searches among Wi-Fi router brands in Australia peaked at 5.4% in January 2026 and was lowest at 3.7% in July 2026.

How did search popularity change for Australia Wi-Fi router brands in September 2026?

6 changes

  1. In September 2026, eero gained share of searches among Wi-Fi router brands in Australia, from 15.8% to 17.5%.

  2. In September 2026, ASUS gained share of searches among Wi-Fi router brands in Australia, from 10.5% to 11.6%.

  3. In September 2026, NETGEAR gained share of searches among Wi-Fi router brands in Australia, from 6.2% to 6.9%.

  4. In September 2026, Ubiquiti lost share of searches among Wi-Fi router brands in Australia, from 35.3% to 32%.

  5. TP-Link’s share of searches among Wi-Fi router brands in Australia has lost ground for 3 months in a row, from 29.4% to 25.9% in September 2026.

  6. Estimated monthly branded searches for Google Nest Wifi in Australia fell 33.3% over 12 measured months, from 2.4K to 1.6K in September 2026.

How are Google Nest Wifi’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Google Nest Wifi’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • google nest wifi

How the Brand Demand Index is measured

Who owns Google Nest Wifi?

Google Nest Wifi is owned by Google. Brandwave also tracks Fitbit, Google Chromecast, Google Nest and Google Pixel, owned by the same company, in Australia.

Do you work for Google Nest Wifi? To request corrections or removal please contact us via our support page and we will be happy to assist.

Creator with pink hair and a pink jacket

Is Google Nest Wifi your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free