Brandwave

Google Nest Wifi vs Ubiquiti:Which is more popular?

In September 2026, Ubiquiti had more branded searches than Google Nest Wifi among Wi-Fi router brands in Australia. Ubiquiti had about 12,100 branded searches, while Google Nest Wifi had 1,600. Ubiquiti made up 32% of all Wi-Fi router brand searches we track, and Google Nest Wifi accounted for 4.2%. When we asked ChatGPT and Google AI Overviews about Wi-Fi router brands, neither Google Nest Wifi nor Ubiquiti appeared in any of the five answers.

Among Wi-Fi router brands in Australia in September 2026

Who do people search for more?

Ubiquiti, about 8 searches for every 1 for Google Nest Wifi

Ubiquiti 12.1K searchesGoogle Nest Wifi 1.6K searches

Who does AI mention more?

Both were mentioned in 0 of 5 answers.

Google Nest Wifi in 0 of 5Ubiquiti in 0 of 5

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Top Wi-Fi router brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, neither Google Nest Wifi nor Ubiquiti showed up in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. TP-Link1st
  2. NETGEAR2nd
  3. ASUS3rd
  4. eero4th
  5. Ubiquiti–
  6. Google Nest Wifi–
  7. D-Link–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • TP-Link5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ASUS2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • NETGEAR2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • eero1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ubiquiti0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Google Nest Wifi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • D-Link0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about Wi-Fi router brands

5 answers

  • Asked ChatGPT

    “Which Wi-Fi router should I buy in Australia?”

    1. 1TP-Link
    2. 2ASUS

  • Asked ChatGPT

    “What are the best mesh Wi-Fi systems in Australia?”

    1. 1TP-Link
    2. 2eero
    3. 3NETGEAR

  • Asked ChatGPT

    “What's the best router for a large house?”

    1. 1TP-Link
    2. 2NETGEAR
    3. 3ASUS

  • Searched Google, AI Overview

    “wifi router”

    1. 1TP-Link

  • Searched Google, AI Overview

    “mesh wifi”

    1. 1TP-Link

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Is Google Nest Wifi or Ubiquiti more popular in search?

This chart shows how often people search Google for Google Nest Wifi and Ubiquiti by name. Each line represents a brand's share of searches for all seven Wi-Fi router brands we track, month by month, from searches in Australia.

Google Nest Wifi and Ubiquiti among Wi-Fi router brands in Australia, by month

Share of searches by month for Ubiquiti, Google Nest Wifi. The figures are in the table below the chart.

View monthly share of searches table
MonthUbiquitiTP-LinkeeroASUSNETGEARGoogle Nest WifiD-Link
Oct 202535.3%21.4%19.3%10.5%6.8%4.7%1.9%
Nov 202536.6%22.2%16.4%10.9%7.1%4.8%2%
Dec 202532%21.2%21.4%11.7%6.3%5.2%2.2%
Jan 202633.1%21.9%18.1%12.1%7.2%5.4%2.2%
Feb 202635.5%21.6%19.4%10.6%6.2%4.6%2.1%
Mar 202634%23.5%18.6%10.1%7.4%4.4%2%
Apr 202634.8%23.1%19.1%10.4%6.1%4.5%2.1%
May 202632.3%27.3%17.7%9.6%7%4.2%1.9%
Jun 202630.5%29.4%16.7%11.1%6.6%3.9%1.8%
Jul 202634.1%28.8%15.2%10.1%6%3.7%2%
Aug 202635.3%26.3%15.8%10.5%6.2%3.8%2.1%
Sep 202632%25.9%17.5%11.6%6.9%4.2%1.9%

How has the Google Nest Wifi and Ubiquiti comparison changed over the last 12 months?

3 findings

How did search popularity change for Australia Wi-Fi router brands in September 2026?

2 changes

  1. In September 2026, Ubiquiti lost share of searches among Wi-Fi router brands in Australia, from 35.3% to 32%.

  2. Estimated monthly branded searches for Google Nest Wifi in Australia fell 33.3% over 12 measured months, from 2.4K to 1.6K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Google Nest Wifi’s and Ubiquiti’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Google Nest Wifi

1 branded search term

  • google nest wifi

Ubiquiti

1 branded search term

  • ubiquiti

How the Brand Demand Index is measured

Other head-to-heads among Wi-Fi router brands

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