Brandwave

How popular isUbiquiti?

In September 2026, people searched for Ubiquiti by name about 12,100 times in Australia, a 33.1% decrease from the previous year. These searches made up 32% of all Australia Wi-Fi router brand searches, placing Ubiquiti first out of seven brands. When we asked both ChatGPT and Google AI Overviews about Wi-Fi router brands, Ubiquiti did not appear in any of the answers.

Search and AI answers in September 2026

Ubiquiti is the most searched of 7 competitors and not listed in any AI answer.

  1. UbiquitiShare of searches 32%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. TP-LinkShare of searches 25.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. eeroShare of searches 17.5%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
  4. ASUSShare of searches 11.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  5. NETGEARShare of searches 6.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd

+2 more

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Top Wi-Fi router brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Ubiquiti did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. TP-Link1st
  2. NETGEAR2nd
  3. ASUS3rd
  4. eero4th
  5. Ubiquiti–
  6. Google Nest Wifi–
  7. D-Link–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • TP-Link5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ASUS2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • NETGEAR2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • eero1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ubiquiti0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Google Nest Wifi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • D-Link0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about Wi-Fi router brands

5 answers

  • Asked ChatGPT

    “Which Wi-Fi router should I buy in Australia?”

    1. 1TP-Link
    2. 2ASUS

  • Asked ChatGPT

    “What are the best mesh Wi-Fi systems in Australia?”

    1. 1TP-Link
    2. 2eero
    3. 3NETGEAR

  • Asked ChatGPT

    “What's the best router for a large house?”

    1. 1TP-Link
    2. 2NETGEAR
    3. 3ASUS

  • Searched Google, AI Overview

    “wifi router”

    1. 1TP-Link

  • Searched Google, AI Overview

    “mesh wifi”

    1. 1TP-Link

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Which Wi-Fi router brands compete with Ubiquiti?

Ubiquiti against Wi-Fi router brands in Australia, by month

Share of searches by month for Ubiquiti, TP-Link, eero, ASUS, NETGEAR, Google Nest Wifi. The figures are in the table below the chart.

View monthly share of searches table
MonthUbiquitiTP-LinkeeroASUSNETGEARGoogle Nest WifiD-Link
Oct 202535.3%21.4%19.3%10.5%6.8%4.7%1.9%
Nov 202536.6%22.2%16.4%10.9%7.1%4.8%2%
Dec 202532%21.2%21.4%11.7%6.3%5.2%2.2%
Jan 202633.1%21.9%18.1%12.1%7.2%5.4%2.2%
Feb 202635.5%21.6%19.4%10.6%6.2%4.6%2.1%
Mar 202634%23.5%18.6%10.1%7.4%4.4%2%
Apr 202634.8%23.1%19.1%10.4%6.1%4.5%2.1%
May 202632.3%27.3%17.7%9.6%7%4.2%1.9%
Jun 202630.5%29.4%16.7%11.1%6.6%3.9%1.8%
Jul 202634.1%28.8%15.2%10.1%6%3.7%2%
Aug 202635.3%26.3%15.8%10.5%6.2%3.8%2.1%
Sep 202632%25.9%17.5%11.6%6.9%4.2%1.9%

  1. 1.Ubiquiti

    32%

    Held 1st. 12.1K estimated branded searches, -18.2% vs prior month. Share -3.3 points.

  2. 2.TP-Link

    25.9%

    Held 2nd. 9.8K estimated branded searches, -10.9% vs prior month. Share -0.4 points.

  3. 3.eero

    17.5%

    Held 3rd. 6.6K estimated branded searches, 0% vs prior month. Share +1.7 points.

  4. 4.ASUS

    11.6%

    Held 4th. 4.4K estimated branded searches, 0% vs prior month. Share +1.1 points.

  5. 5.NETGEAR

    6.9%

    Held 5th. 2.6K estimated branded searches, 0% vs prior month. Share +0.7 points.

  6. 6.Google Nest Wifi

    4.2%

    Held 6th. 1.6K estimated branded searches, 0% vs prior month. Share +0.4 points.

  7. 7.D-Link

    1.9%

    Held 7th. 720 estimated branded searches, -18.2% vs prior month. Share -0.2 points.

Compare popularity between Ubiquiti and its closest rivals

Every comparison with Ubiquiti

6 comparisons

How has branded search demand for Ubiquiti changed in Australia over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Ubiquiti in Australia fell from 18.1K to 12.1K.
  • Across the 12 months ending September 2026, Ubiquiti’s share of searches among Wi-Fi router brands in Australia decreased from 35.3% to 32%.
  • Across the 12 months ending September 2026, Ubiquiti’s share of searches among Wi-Fi router brands in Australia peaked at 36.6% in November 2025 and was lowest at 30.5% in June 2026.

How did search popularity change for Australia Wi-Fi router brands in September 2026?

6 changes

  1. In September 2026, eero gained share of searches among Wi-Fi router brands in Australia, from 15.8% to 17.5%.

  2. In September 2026, ASUS gained share of searches among Wi-Fi router brands in Australia, from 10.5% to 11.6%.

  3. In September 2026, NETGEAR gained share of searches among Wi-Fi router brands in Australia, from 6.2% to 6.9%.

  4. In September 2026, Ubiquiti lost share of searches among Wi-Fi router brands in Australia, from 35.3% to 32%.

  5. TP-Link’s share of searches among Wi-Fi router brands in Australia has lost ground for 3 months in a row, from 29.4% to 25.9% in September 2026.

  6. Estimated monthly branded searches for Google Nest Wifi in Australia fell 33.3% over 12 measured months, from 2.4K to 1.6K in September 2026.

How are Ubiquiti’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Ubiquiti’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

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