Brandwave

How popular isTP-Link?

In September 2026, people searched for TP-Link by name about 9,800 times in Australia, a 10.9% decrease from the previous year. These searches made up 25.9% of all Australia Wi-Fi router brand searches, placing TP-Link second out of seven brands. When we asked both ChatGPT and Google AI Overviews about Wi-Fi router brands, TP-Link appeared in all answers and was the most recommended of the seven.

Search and AI answers in September 2026

TP-Link is the second most searched of 7 competitors and the most recommended in AI answers.

  1. UbiquitiShare of searches 32%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. TP-LinkShare of searches 25.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. eeroShare of searches 17.5%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
  4. ASUSShare of searches 11.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  5. NETGEARShare of searches 6.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd

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Top Wi-Fi router brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, TP-Link appeared in all five answers. TP-Link is the most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. TP-Link1st
  2. NETGEAR2nd
  3. ASUS3rd
  4. eero4th
  5. Ubiquiti–
  6. Google Nest Wifi–
  7. D-Link–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • TP-Link5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ASUS2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • NETGEAR2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • eero1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ubiquiti0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Google Nest Wifi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • D-Link0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about Wi-Fi router brands

5 answers

  • Asked ChatGPT

    “Which Wi-Fi router should I buy in Australia?”

    1. 1TP-Link
    2. 2ASUS

  • Asked ChatGPT

    “What are the best mesh Wi-Fi systems in Australia?”

    1. 1TP-Link
    2. 2eero
    3. 3NETGEAR

  • Asked ChatGPT

    “What's the best router for a large house?”

    1. 1TP-Link
    2. 2NETGEAR
    3. 3ASUS

  • Searched Google, AI Overview

    “wifi router”

    1. 1TP-Link

  • Searched Google, AI Overview

    “mesh wifi”

    1. 1TP-Link

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Which Wi-Fi router brands compete with TP-Link?

TP-Link against Wi-Fi router brands in Australia, by month

Share of searches by month for Ubiquiti, TP-Link, eero, ASUS, NETGEAR, Google Nest Wifi. The figures are in the table below the chart.

View monthly share of searches table
MonthUbiquitiTP-LinkeeroASUSNETGEARGoogle Nest WifiD-Link
Oct 202535.3%21.4%19.3%10.5%6.8%4.7%1.9%
Nov 202536.6%22.2%16.4%10.9%7.1%4.8%2%
Dec 202532%21.2%21.4%11.7%6.3%5.2%2.2%
Jan 202633.1%21.9%18.1%12.1%7.2%5.4%2.2%
Feb 202635.5%21.6%19.4%10.6%6.2%4.6%2.1%
Mar 202634%23.5%18.6%10.1%7.4%4.4%2%
Apr 202634.8%23.1%19.1%10.4%6.1%4.5%2.1%
May 202632.3%27.3%17.7%9.6%7%4.2%1.9%
Jun 202630.5%29.4%16.7%11.1%6.6%3.9%1.8%
Jul 202634.1%28.8%15.2%10.1%6%3.7%2%
Aug 202635.3%26.3%15.8%10.5%6.2%3.8%2.1%
Sep 202632%25.9%17.5%11.6%6.9%4.2%1.9%

  1. 1.Ubiquiti

    32%

    Held 1st. 12.1K estimated branded searches, -18.2% vs prior month. Share -3.3 points.

  2. 2.TP-Link

    25.9%

    Held 2nd. 9.8K estimated branded searches, -10.9% vs prior month. Share -0.4 points.

  3. 3.eero

    17.5%

    Held 3rd. 6.6K estimated branded searches, 0% vs prior month. Share +1.7 points.

  4. 4.ASUS

    11.6%

    Held 4th. 4.4K estimated branded searches, 0% vs prior month. Share +1.1 points.

  5. 5.NETGEAR

    6.9%

    Held 5th. 2.6K estimated branded searches, 0% vs prior month. Share +0.7 points.

  6. 6.Google Nest Wifi

    4.2%

    Held 6th. 1.6K estimated branded searches, 0% vs prior month. Share +0.4 points.

  7. 7.D-Link

    1.9%

    Held 7th. 720 estimated branded searches, -18.2% vs prior month. Share -0.2 points.

Compare popularity between TP-Link and its closest rivals

Every comparison with TP-Link

6 comparisons

How has branded search demand for TP-Link changed in Australia over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for TP-Link in Australia fell from 11K to 9.8K.
  • Across the 12 months ending September 2026, TP-Link’s share of searches among Wi-Fi router brands in Australia increased from 21.4% to 25.9%.
  • Across the 12 months ending September 2026, TP-Link’s share of searches among Wi-Fi router brands in Australia peaked at 29.4% in June 2026 and was lowest at 21.2% in December 2025.

How did search popularity change for Australia Wi-Fi router brands in September 2026?

6 changes

  1. In September 2026, eero gained share of searches among Wi-Fi router brands in Australia, from 15.8% to 17.5%.

  2. In September 2026, ASUS gained share of searches among Wi-Fi router brands in Australia, from 10.5% to 11.6%.

  3. In September 2026, NETGEAR gained share of searches among Wi-Fi router brands in Australia, from 6.2% to 6.9%.

  4. In September 2026, Ubiquiti lost share of searches among Wi-Fi router brands in Australia, from 35.3% to 32%.

  5. TP-Link’s share of searches among Wi-Fi router brands in Australia has lost ground for 3 months in a row, from 29.4% to 25.9% in September 2026.

  6. Estimated monthly branded searches for Google Nest Wifi in Australia fell 33.3% over 12 measured months, from 2.4K to 1.6K in September 2026.

How are TP-Link’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using TP-Link’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • tp link deco
  • tp link router

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How the Brand Demand Index is measured

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