Google Nest Wifi vs TP-Link:Which is more popular?
In September 2026, TP-Link had more branded searches than Google Nest Wifi among Wi-Fi router brands in Australia. TP-Link had about 9,800 branded searches, while Google Nest Wifi had 1,600. TP-Link made up 25.9% of all Wi-Fi router brand searches we track, and Google Nest Wifi accounted for 4.2%. When we asked ChatGPT and Google AI Overviews about Wi-Fi router brands, TP-Link appeared in all five answers and Google Nest Wifi in none.
Who do people search for more?
TP-Link, about 6 searches for every 1 for Google Nest Wifi
Who does AI mention more?
TP-Link, mentioned in every answer we collected
Who does AI recommend more?
TP-Link, the only one of the two named
Follow Google Nest Wifi vs TP-Link and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top Wi-Fi router brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, TP-Link appeared in all five answers. Google Nest Wifi did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- TP-Link5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
ASUS2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
NETGEAR2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
eero1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ubiquiti0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Google Nest Wifi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
D-Link0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about Wi-Fi router brands
5 answers
Asked ChatGPT
“Which Wi-Fi router should I buy in Australia?”
Asked ChatGPT
“What are the best mesh Wi-Fi systems in Australia?”
Asked ChatGPT
“What's the best router for a large house?”
Searched Google, AI Overview
“wifi router”
Searched Google, AI Overview
“mesh wifi”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Is Google Nest Wifi or TP-Link more popular in search?
This chart shows how often people search Google for Google Nest Wifi and TP-Link by name. Each line represents a brand's share of searches for all seven Wi-Fi router brands we track, month by month, from searches in Australia.
Share of searches by month for TP-Link, Google Nest Wifi. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ubiquiti | TP-Link | eero | ASUS | NETGEAR | Google Nest Wifi | D-Link |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 35.3% | 21.4% | 19.3% | 10.5% | 6.8% | 4.7% | 1.9% |
| Nov 2025 | 36.6% | 22.2% | 16.4% | 10.9% | 7.1% | 4.8% | 2% |
| Dec 2025 | 32% | 21.2% | 21.4% | 11.7% | 6.3% | 5.2% | 2.2% |
| Jan 2026 | 33.1% | 21.9% | 18.1% | 12.1% | 7.2% | 5.4% | 2.2% |
| Feb 2026 | 35.5% | 21.6% | 19.4% | 10.6% | 6.2% | 4.6% | 2.1% |
| Mar 2026 | 34% | 23.5% | 18.6% | 10.1% | 7.4% | 4.4% | 2% |
| Apr 2026 | 34.8% | 23.1% | 19.1% | 10.4% | 6.1% | 4.5% | 2.1% |
| May 2026 | 32.3% | 27.3% | 17.7% | 9.6% | 7% | 4.2% | 1.9% |
| Jun 2026 | 30.5% | 29.4% | 16.7% | 11.1% | 6.6% | 3.9% | 1.8% |
| Jul 2026 | 34.1% | 28.8% | 15.2% | 10.1% | 6% | 3.7% | 2% |
| Aug 2026 | 35.3% | 26.3% | 15.8% | 10.5% | 6.2% | 3.8% | 2.1% |
| Sep 2026 | 32% | 25.9% | 17.5% | 11.6% | 6.9% | 4.2% | 1.9% |
How has the Google Nest Wifi and TP-Link comparison changed over the last 12 months?
3 findings
- TP-Link was ahead of Google Nest Wifi in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Google Nest Wifi’s share of searches among Wi-Fi router brands in Australia moved from 4.7% to 4.2%, and its estimated monthly branded searches moved from 2.4K to 1.6K.
- Across the 12 months ending September 2026, TP-Link’s share of searches among Wi-Fi router brands in Australia moved from 21.4% to 25.9%, and its estimated monthly branded searches moved from 11K to 9.8K.
How did search popularity change for Australia Wi-Fi router brands in September 2026?
2 changes
TP-Link’s share of searches among Wi-Fi router brands in Australia has lost ground for 3 months in a row, from 29.4% to 25.9% in September 2026.
Estimated monthly branded searches for Google Nest Wifi in Australia fell 33.3% over 12 measured months, from 2.4K to 1.6K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Google Nest Wifi’s and TP-Link’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Google Nest Wifi
1 branded search term
- google nest wifi
TP-Link
2 branded search terms
- tp link deco
- tp link router
Other head-to-heads among Wi-Fi router brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.