Wi-Fi router brands in Australia:Which are most popular?
In September 2026, Ubiquiti was the most searched Wi-Fi router brand in Australia, accounting for 32% of all searches among the seven brands we track. When we checked with ChatGPT and Google AI Overviews, TP-Link showed up in every answer. TP-Link was recommended most often, coming first in all three responses that gave a list.
UbiquitiShare of searches 32%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
TP-LinkShare of searches 25.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
eeroShare of searches 17.5%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
ASUSShare of searches 11.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
NETGEARShare of searches 6.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
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Top Wi-Fi router brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, TP-Link appeared every time. TP-Link was recommended most often, coming first in all three answers that gave a list. NETGEAR was second, and ASUS was third. Ubiquiti, which ranked first in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- TP-Link5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- ASUS2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- NETGEAR2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- eero1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Ubiquiti0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Google Nest Wifi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
D-Link0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about Wi-Fi router brands
5 answers
Asked ChatGPT
“Which Wi-Fi router should I buy in Australia?”
Asked ChatGPT
“What are the best mesh Wi-Fi systems in Australia?”
Asked ChatGPT
“What's the best router for a large house?”
Searched Google, AI Overview
“wifi router”
Searched Google, AI Overview
“mesh wifi”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Which Wi-Fi router brands do people search for most?
This chart shows how often people search Google for each Wi-Fi router brand by name. Each line represents a brand's share of searches for all seven Wi-Fi router brands we track, month by month, from searches in Australia.
Share of searches by month for Ubiquiti, TP-Link, eero, ASUS, NETGEAR, Google Nest Wifi. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ubiquiti | TP-Link | eero | ASUS | NETGEAR | Google Nest Wifi | D-Link |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 35.3% | 21.4% | 19.3% | 10.5% | 6.8% | 4.7% | 1.9% |
| Nov 2025 | 36.6% | 22.2% | 16.4% | 10.9% | 7.1% | 4.8% | 2% |
| Dec 2025 | 32% | 21.2% | 21.4% | 11.7% | 6.3% | 5.2% | 2.2% |
| Jan 2026 | 33.1% | 21.9% | 18.1% | 12.1% | 7.2% | 5.4% | 2.2% |
| Feb 2026 | 35.5% | 21.6% | 19.4% | 10.6% | 6.2% | 4.6% | 2.1% |
| Mar 2026 | 34% | 23.5% | 18.6% | 10.1% | 7.4% | 4.4% | 2% |
| Apr 2026 | 34.8% | 23.1% | 19.1% | 10.4% | 6.1% | 4.5% | 2.1% |
| May 2026 | 32.3% | 27.3% | 17.7% | 9.6% | 7% | 4.2% | 1.9% |
| Jun 2026 | 30.5% | 29.4% | 16.7% | 11.1% | 6.6% | 3.9% | 1.8% |
| Jul 2026 | 34.1% | 28.8% | 15.2% | 10.1% | 6% | 3.7% | 2% |
| Aug 2026 | 35.3% | 26.3% | 15.8% | 10.5% | 6.2% | 3.8% | 2.1% |
| Sep 2026 | 32% | 25.9% | 17.5% | 11.6% | 6.9% | 4.2% | 1.9% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 32% | 12.1K | -18.2% | -3.3 points | |
| 2, held 2nd | 25.9% | 9.8K | -10.9% | -0.4 points | |
| 3, held 3rd | 17.5% | 6.6K | 0% | +1.7 points | |
| 4, held 4th | 11.6% | 4.4K | 0% | +1.1 points | |
| 5, held 5th | 6.9% | 2.6K | 0% | +0.7 points | |
| 6, held 6th | 4.2% | 1.6K | 0% | +0.4 points | |
| 7, held 7th | 1.9% | 720 | -18.2% | -0.2 points |
1.
Ubiquiti32%
Held 1st. 12.1K estimated branded searches, -18.2% vs prior month. Share -3.3 points.
2.
TP-Link25.9%
Held 2nd. 9.8K estimated branded searches, -10.9% vs prior month. Share -0.4 points.
3.
eero17.5%
Held 3rd. 6.6K estimated branded searches, 0% vs prior month. Share +1.7 points.
4.
ASUS11.6%
Held 4th. 4.4K estimated branded searches, 0% vs prior month. Share +1.1 points.
5.
NETGEAR6.9%
Held 5th. 2.6K estimated branded searches, 0% vs prior month. Share +0.7 points.
4.2%
Held 6th. 1.6K estimated branded searches, 0% vs prior month. Share +0.4 points.
7.
D-Link1.9%
Held 7th. 720 estimated branded searches, -18.2% vs prior month. Share -0.2 points.
Which brand is most popular in search among Wi-Fi router brands in Australia?
7 brands
In September 2026, Ubiquiti was the most searched among Wi-Fi router brands in Australia, with an estimated 12.1K branded searches, 32% of all searches for the seven we track. TP-Link is in 2nd place, 6.1 percentage points behind at 25.9%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Ubiquiti | 35.3% → 32% | 36.6%Nov 2025 | 30.5%Jun 2026 | 1st |
| TP-Link | 21.4% → 25.9% | 29.4%Jun 2026 | 21.2%Dec 2025 | 2nd |
| eero | 19.3% → 17.5% | 21.4%Dec 2025 | 15.2%Jul 2026 | 3rd |
| ASUS | 10.5% → 11.6% | 12.1%Jan 2026 | 9.6%May 2026 | 4th |
| NETGEAR | 6.8% → 6.9% | 7.4%Mar 2026 | 6%Jul 2026 | 5th |
| Google Nest Wifi | 4.7% → 4.2% | 5.4%Jan 2026 | 3.7%Jul 2026 | 6th |
| D-Link | 1.9% | 2.2%Jan 2026 | 1.8%Jun 2026 | 7th |
Each finding as a sentence
- Across the 12 months ending September 2026, Ubiquiti’s share of searches among Wi-Fi router brands in Australia decreased from 35.3% to 32%.
- Across the 12 months ending September 2026, TP-Link’s share of searches among Wi-Fi router brands in Australia increased from 21.4% to 25.9%.
- Across the 12 months ending September 2026, eero’s share of searches among Wi-Fi router brands in Australia decreased from 19.3% to 17.5%.
- Across the 12 months ending September 2026, ASUS’s share of searches among Wi-Fi router brands in Australia increased from 10.5% to 11.6%.
- Across the 12 months ending September 2026, Ubiquiti’s share of searches among Wi-Fi router brands in Australia peaked at 36.6% in November 2025 and was lowest at 30.5% in June 2026.
- Across the 12 months ending September 2026, TP-Link’s share of searches among Wi-Fi router brands in Australia peaked at 29.4% in June 2026 and was lowest at 21.2% in December 2025.
- Across the 12 months ending September 2026, eero’s share of searches among Wi-Fi router brands in Australia peaked at 21.4% in December 2025 and was lowest at 15.2% in July 2026.
- Across the 12 months ending September 2026, ASUS’s share of searches among Wi-Fi router brands in Australia peaked at 12.1% in January 2026 and was lowest at 9.6% in May 2026.
- Across the 12 months ending September 2026, NETGEAR’s share of searches among Wi-Fi router brands in Australia peaked at 7.4% in March 2026 and was lowest at 6% in July 2026.
- Across the 12 months ending September 2026, Google Nest Wifi’s share of searches among Wi-Fi router brands in Australia peaked at 5.4% in January 2026 and was lowest at 3.7% in July 2026.
- Across the 12 months ending September 2026, NETGEAR, Google Nest Wifi and D-Link held steady: their share of searches among Wi-Fi router brands in Australia each moved less than 0.5 percentage points.
How did search popularity change for Australia Wi-Fi router brands in September 2026?
7 changes
In September 2026, eero gained share of searches among Wi-Fi router brands in Australia, from 15.8% to 17.5%.
In September 2026, ASUS gained share of searches among Wi-Fi router brands in Australia, from 10.5% to 11.6%.
In September 2026, NETGEAR gained share of searches among Wi-Fi router brands in Australia, from 6.2% to 6.9%.
In September 2026, Ubiquiti lost share of searches among Wi-Fi router brands in Australia, from 35.3% to 32%.
TP-Link’s share of searches among Wi-Fi router brands in Australia has lost ground for 3 months in a row, from 29.4% to 25.9% in September 2026.
Estimated monthly branded searches for Google Nest Wifi in Australia fell 33.3% over 12 measured months, from 2.4K to 1.6K in September 2026.
Estimated monthly branded searches for D-Link in Australia fell 28% over 12 measured months, from 1K to 720 in September 2026.
How are branded searches counted for Wi-Fi router brands?
9 search terms
Each brand's share of searches among Wi-Fi router brands comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.
Ubiquiti
1 branded search term
- ubiquiti
TP-Link
2 branded search terms
- tp link deco
- tp link router
eero
1 branded search term
- eero
ASUS
1 branded search term
- asus router
NETGEAR
2 branded search terms
- netgear orbi
- netgear router
Google Nest Wifi
1 branded search term
- google nest wifi
D-Link
1 branded search term
- d link router
Compare popularity between leading brands
- Ubiquiti vs TP-Link: compare popularity
- Ubiquiti vs eero: compare popularity
- Ubiquiti vs ASUS: compare popularity
- Ubiquiti vs NETGEAR: compare popularity
- TP-Link vs eero: compare popularity
- TP-Link vs ASUS: compare popularity
- TP-Link vs NETGEAR: compare popularity
- eero vs ASUS: compare popularity
- eero vs NETGEAR: compare popularity
- ASUS vs NETGEAR: compare popularity
- Compare any of these brands
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