D-Link vs Google Nest Wifi:Which is more popular?
In September 2026, Google Nest Wifi had more branded searches than D-Link among Wi-Fi router brands in Australia. Google Nest Wifi had about 1,600 branded searches, while D-Link had 720. Google Nest Wifi made up 4.2% of all Wi-Fi router brand searches we track, and D-Link accounted for 1.9%. When we asked ChatGPT and Google AI Overviews about Wi-Fi router brands, neither D-Link nor Google Nest Wifi appeared in any of the five answers.
Who do people search for more?
Google Nest Wifi, about 2 searches for every 1 for D-Link
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
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Top Wi-Fi router brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither D-Link nor Google Nest Wifi showed up in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
TP-Link5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
ASUS2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
NETGEAR2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
eero1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ubiquiti0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Google Nest Wifi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
D-Link0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about Wi-Fi router brands
5 answers
Asked ChatGPT
“Which Wi-Fi router should I buy in Australia?”
Asked ChatGPT
“What are the best mesh Wi-Fi systems in Australia?”
Asked ChatGPT
“What's the best router for a large house?”
Searched Google, AI Overview
“wifi router”
Searched Google, AI Overview
“mesh wifi”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Is D-Link or Google Nest Wifi more popular in search?
This chart shows how often people search Google for D-Link and Google Nest Wifi by name. Each line represents a brand's share of searches for all seven Wi-Fi router brands we track, month by month, from searches in Australia.
Share of searches by month for Google Nest Wifi, D-Link. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ubiquiti | TP-Link | eero | ASUS | NETGEAR | Google Nest Wifi | D-Link |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 35.3% | 21.4% | 19.3% | 10.5% | 6.8% | 4.7% | 1.9% |
| Nov 2025 | 36.6% | 22.2% | 16.4% | 10.9% | 7.1% | 4.8% | 2% |
| Dec 2025 | 32% | 21.2% | 21.4% | 11.7% | 6.3% | 5.2% | 2.2% |
| Jan 2026 | 33.1% | 21.9% | 18.1% | 12.1% | 7.2% | 5.4% | 2.2% |
| Feb 2026 | 35.5% | 21.6% | 19.4% | 10.6% | 6.2% | 4.6% | 2.1% |
| Mar 2026 | 34% | 23.5% | 18.6% | 10.1% | 7.4% | 4.4% | 2% |
| Apr 2026 | 34.8% | 23.1% | 19.1% | 10.4% | 6.1% | 4.5% | 2.1% |
| May 2026 | 32.3% | 27.3% | 17.7% | 9.6% | 7% | 4.2% | 1.9% |
| Jun 2026 | 30.5% | 29.4% | 16.7% | 11.1% | 6.6% | 3.9% | 1.8% |
| Jul 2026 | 34.1% | 28.8% | 15.2% | 10.1% | 6% | 3.7% | 2% |
| Aug 2026 | 35.3% | 26.3% | 15.8% | 10.5% | 6.2% | 3.8% | 2.1% |
| Sep 2026 | 32% | 25.9% | 17.5% | 11.6% | 6.9% | 4.2% | 1.9% |
How has the D-Link and Google Nest Wifi comparison changed over the last 12 months?
3 findings
- Google Nest Wifi was ahead of D-Link in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, D-Link’s share of searches among Wi-Fi router brands in Australia held steady at 1.9%, and its estimated monthly branded searches moved from 1K to 720.
- Across the 12 months ending September 2026, Google Nest Wifi’s share of searches among Wi-Fi router brands in Australia moved from 4.7% to 4.2%, and its estimated monthly branded searches moved from 2.4K to 1.6K.
How did search popularity change for Australia Wi-Fi router brands in September 2026?
2 changes
Estimated monthly branded searches for Google Nest Wifi in Australia fell 33.3% over 12 measured months, from 2.4K to 1.6K in September 2026.
Estimated monthly branded searches for D-Link in Australia fell 28% over 12 measured months, from 1K to 720 in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using D-Link’s and Google Nest Wifi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
D-Link
1 branded search term
- d link router
Google Nest Wifi
1 branded search term
- google nest wifi
Other head-to-heads among Wi-Fi router brands
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