Brandwave

How popular isCybex?

In September 2026, people searched for Cybex by name about 1,780 times in Australia, a 5.3% increase from the previous year. These searches made up 4.6% of all Australia pram and stroller brand searches, placing Cybex sixth out of ten brands. When we asked both ChatGPT and Google AI Overviews about pram and stroller brands, Cybex appeared in one of the five answers and was the fifth most recommended of the ten.

Search and AI answers in September 2026

Cybex is the sixth most searched of 10 competitors and the fifth most recommended in AI answers.

  1. BugabooShare of searches 35.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  2. UPPAbabyShare of searches 19.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  3. Edwards & CoShare of searches 15.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
  4. Baby JoggerShare of searches 8.6%Mentioned in 1 of 5 AI answersPlace in AI recommendations –
  5. CybexShare of searches 4.6%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th

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Top pram and stroller brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Cybex was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Cybex is the fifth most recommended of the ten.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. UPPAbaby1st
  2. Bugaboo2nd
  3. Joolz3rd
  4. Edwards & Co4th
  5. Cybex5th
  6. Baby Jogger–
  7. Mother's Choice–
  8. Mountain Buggy–
  9. Steelcraft–
  10. Phil & Teds–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bugaboo3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • UPPAbaby3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Edwards & Co1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Baby Jogger1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cybex1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Joolz1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mother's Choice0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mountain Buggy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Steelcraft0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Phil & Teds0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about pram and stroller brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Which pram and stroller brands compete with Cybex?

Cybex against pram and stroller brands in Australia, by month

Share of searches by month for Bugaboo, UPPAbaby, Edwards & Co, Baby Jogger, Mother's Choice, Cybex, Mountain Buggy, Joolz. The figures are in the table below the chart.

View monthly share of searches table
MonthBugabooUPPAbabyEdwards & CoBaby JoggerMother's ChoiceCybexMountain BuggyJoolzSteelcraftPhil & Teds
Oct 202535.3%19.2%19.2%7%5.5%3.8%4.7%2.6%1.7%0.93%
Nov 202534.5%23.1%15.4%6.8%8.4%3.7%3.7%2.3%1.4%0.75%
Dec 202534.9%19.1%19.1%6.7%8.5%3.5%3.5%2.1%1.7%0.92%
Jan 202631.5%17.2%21%9.2%6.1%4.1%5.1%2.8%1.9%1%
Feb 202635.2%19.2%19.2%6.8%5.7%4.6%4.6%2.1%1.7%0.92%
Mar 202632.6%21.7%17.8%7.9%6.3%4.3%4.3%2.4%1.9%0.86%
Apr 202634.1%18.6%18.6%8.3%6.5%4.5%4.5%2.5%1.7%0.89%
May 202636.4%19.9%16.3%8.7%5.7%4.8%3.9%2.2%1.4%0.63%
Jun 202638%20.7%13.8%7.5%7.5%4.1%4.1%2.3%1.2%0.82%
Jul 202639.8%17.7%14.5%7.9%6.2%5.3%4.3%1.9%1.6%0.85%
Aug 202639.7%17.7%14.4%7.9%6.2%5.3%4.3%2.4%1.3%0.85%
Sep 202635.3%19.2%15.7%8.6%6.8%4.6%4.6%2.6%1.7%0.93%

  1. 1.Bugaboo

    35.3%

    Held 1st. 9.9K estimated branded searches, -18.2% vs prior month. Share -4.4 points.

  2. 2.UPPAbaby

    19.2%

    Held 2nd. 5.4K estimated branded searches, 0% vs prior month. Share +1.5 points.

  3. 3.Edwards & Co

    15.7%

    Held 3rd. 4.4K estimated branded searches, 0% vs prior month. Share +1.2 points.

  4. 4.Baby Jogger

    8.6%

    Held 4th. 2.4K estimated branded searches, 0% vs prior month. Share +0.7 points.

  5. 5.Mother's Choice

    6.8%

    Held 5th. 1.9K estimated branded searches, 0% vs prior month. Share +0.5 points.

  6. 6.Cybex

    4.6%

    Held 6th. 1.3K estimated branded searches, -18.8% vs prior month. Share -0.6 points.

  7. 7.Mountain Buggy

    4.6%

    Held 7th. 1.3K estimated branded searches, 0% vs prior month. Share +0.4 points.

  8. 8.Joolz

    2.6%

    Held 8th. 720 estimated branded searches, 0% vs prior month. Share +0.2 points.

  9. 9.Steelcraft

    1.7%

    Held 9th. 480 estimated branded searches, +23.1% vs prior month. Share +0.4 points.

  10. 10.Phil & Teds

    0.93%

    Held 10th. 260 estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare popularity between Cybex and its closest rivals

Every comparison with Cybex

14 comparisons

How has branded search demand for Cybex changed in Australia over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Cybex in Australia rose from 1.7K to 1.8K.
  • Across the 12 months ending September 2026, Cybex’s share of searches among pram and stroller brands in Australia increased from 3.8% to 4.6%.
  • Across the 12 months ending September 2026, Cybex’s share of searches among pram and stroller brands in Australia peaked at 5.3% in July 2026 and was lowest at 3.5% in December 2025.
  • Across the 12 months ending September 2026, Cybex rose from 7th to 6th among pram and stroller brands in Australia.

How did search popularity change for Australia pram and stroller brands in September 2026?

6 changes

  1. In September 2026, UPPAbaby gained share of searches among pram and stroller brands in Australia, from 17.7% to 19.2%.

  2. In September 2026, Edwards & Co gained share of searches among pram and stroller brands in Australia, from 14.4% to 15.7%.

  3. In September 2026, Baby Jogger gained share of searches among pram and stroller brands in Australia, from 7.9% to 8.6%.

  4. In September 2026, Mother's Choice gained share of searches among pram and stroller brands in Australia, from 6.2% to 6.8%.

  5. In September 2026, Bugaboo lost share of searches among pram and stroller brands in Australia, from 39.7% to 35.3%.

  6. In September 2026, Cybex lost share of searches among pram and stroller brands in Australia, from 5.3% to 4.6%.

How are Cybex’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Cybex’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • cybex
  • cybex car seat

Do you work for Cybex? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Cybex compete?

Cybex is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Car seat brands7th of 71.2%Show ranking
Pram and stroller brands6th of 104.6%Shown above
Creator with pink hair and a pink jacket

Is Cybex your brand?

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